Promarca ha querido premiar, de las más de 100 candidaturas que inicialmente fueron presentadas en esta última edición, aquellas que han destacado especialmente por su condición innovadora.
El evento contó con la presencia de Isabel Díaz Ayuso, presidenta de la Comunidad de Madrid; Jörg Tiggemann, CEO de Ten Brinke España y Portugal; y el doctor Pedro Guillén, presidente de Clínicas Cemtro.
Las marcas han convertido sus espacios físicos en espacios de experiencias, aportando un valor añadido al mero hecho de realizar una compra. Hacemos un repaso por las principales acciones que han desarrollado los retailers en nuestro país.
Nos hemos acercado hasta ellos para conocer de primera mano cuáles son sus planes de expansión en nuestro país y de qué manera trabajan para seguir conquistando al cliente.
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