NielsenIQ ha publicado los resultados de su estudio sobre el e-commerce europeo de 2021, en el que se examina la evolución del comercio electrónico de bienes de consumo rápido en Europa occidental desde el inicio de la pandemia.
En su participación en el 26º Congreso AECOC de Estrategia Comercial y Marketing, Patricia Daimiel, directora general de NielsenIQ para el Sur de Europa, ha presentado las previsiones para el gran consumo para final de año.
Sin duda, la inteligencia artificial es una de las tecnologías que ha irrumpido con más fuerza en los últimos años y ha conseguido posicionarse de una manera transversal en el retail con múltiples usos.
Según datos de Nielsen IQ, la alimentación es el sector que mayor desembolso supuso para los españoles, con un crecimiento interanual de las ventas en valor del 12,6 %.
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