Impulsado por la pandemia y sus confinamientos, el fenómeno del shoppertainment ha llegado al comercio electrónico, sobre todo en sectores como la moda o la belleza, en los que el cliente disfruta de su pasión, y busca referentes que validen su decisión de compra.
Según la compañía Skeepers, 2022 será el año del influencer marketing, una tendencia que comenzó a implantarse en España hace algunos años a través de las redes sociales.
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