Las pantallas de Callao City Lights se encienden para dar paso al último lanzamiento de la empresa de los fabricantes de portátiles ASUS, con el nuevo ASUS ROG Strix Scar G513. Un portátil de última generación para el público más exigente: los gamers.
La acción, gestionada por OMD, utiliza la innovadora tecnología OnAir, que permite vincular la pantalla de la plaza del Callao con la plataforma de Twitter.
Callao acogió un show de rayos láser y música electrónica, combinado con la retransmisión sincronizada de un vídeo en las pantallas exteriores de la plaza.
McDonald’s ha realizado una llamativa acción de exterior en en las pantallas gigantes de Callao City Lights, situadas en el exterior de los madrileños Cines Callao.
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