Impulsado por la pandemia y sus confinamientos, el fenómeno del shoppertainment ha llegado al comercio electrónico, sobre todo en sectores como la moda o la belleza, en los que el cliente disfruta de su pasión, y busca referentes que validen su decisión de compra.
El centro comercial vallisoletano Río Shopping ha lanzado Río en casa, su nueva plataforma de comida a domicilio o para recoger en local, gracias a la cual se podrá disfrutar de los sabores de su oferta de restauración en casa, o donde uno desee.
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