La personalización, el enfoque en salud y bienestar, la valorización de lo local y regional, la adopción de modelos de suscripción y el crecimiento acelerado del comercio electrónico son algunos indicadores de hacia dónde se dirige el mercado.
Su objetivo es aportar conocimiento aplicado sobre las posibilidades y ventajas que la tecnología y la innovación ofrecen dentro del comercio minorista.
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