El 72 % de todos los compradores espera tener interacciones significativas con las tiendas físicas una vez que la pandemia se calme, frente al 60 % antes de la crisis sanitaria. Esto es lo que se desprende de un nuevo informe del Instituto de Investigación Capgemini, What Matters to Today's Consumer.
La Generación Z y los millennials están impulsando el crecimiento del uso de video móvil. El 73 % de los consumidores jóvenes aseguran que están viendo más vídeos en sus teléfonos móviles...
Durante la 12ª edición de Retail Forum han participado más de 120 ponentes, entre los que destacan representantes de empresas como Alcampo, Mediamarkt, Tous, L’Oreal y Telefónica, entre otros.
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