Esta campaña navideña, será la prueba de fuego para la solidez del crecimiento del ecommerce en España. La pandemia provocó un aumento exponencial de las compras online con un trasvase radical de las ventas en los negocios físicos a las plataformas digitales.
Si bien la industria del retail afronta uno de los periodos de compras de mayor actividad del año, la pandemia de la COVID-19 ha provocado que los españoles prevean ajustar su presupuesto esta Navidad.
Esta práctica consiste en vender los regalos de Navidad que no nos han gustado para cambiarlos por algo que realmente vayamos a usar o sacarnos un extra.
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