{"id":1003,"date":"2024-08-08T16:50:00","date_gmt":"2024-08-08T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1003"},"modified":"2025-11-08T23:53:46","modified_gmt":"2025-11-08T22:53:46","slug":"el-64-1-del-consumo-en-mexico-se-concentra-en-4-retailers","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/el-64-1-del-consumo-en-mexico-se-concentra-en-4-retailers\/","title":{"rendered":"El 64.1% del Consumo en M\u00e9xico se Concentra en 4 Retailers"},"content":{"rendered":"\n

Un estudio realizado por Kantar<\/a>, especialista en datos y an\u00e1lisis de marketing, ha revelado que el 64.1% del consumo en M\u00e9xico se concentra en cuatro retailers principales. Estas cadenas minoristas m\u00e1s visitadas son Bodega Aurrera, Soriana H\u00edper, Walmart Supercentre y Bodega Aurrera Express.<\/strong><\/p>\n\n\n\n

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La investigaci\u00f3n destaca que los hogares mexicanos realizan compras en m\u00faltiples canales, visitando en promedio 22 establecimientos a lo largo del a\u00f1o. Esto refleja un cambio en los h\u00e1bitos de compra, donde los consumidores sacrifican ciertas categor\u00edas pero aumentan la frecuencia de visitas a los puntos de venta.<\/p>\n\n\n\n

En cuanto a las preferencias de los consumidores, se observa que valoran la variedad de productos, la relaci\u00f3n precio-calidad, la conveniencia y la rapidez en sus experiencias de compra. El canal moderno es el m\u00e1s relevante, contribuyendo con el 81% al crecimiento del gasto, seguido por los establecimientos de descuento y proximidad<\/p>\n\n\n\n

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El informe tambi\u00e9n resalta la importancia de la lealtad del cliente y la experiencia de compra en la diferenciaci\u00f3n de los retailers.<\/strong> Factores como la penetraci\u00f3n, la tasa de lealtad, la tasa de cierre y la experiencia\/recomendaci\u00f3n son clave para el \u00e9xito de las cadenas minoristas en el mercado mexicano<\/p>\n","protected":false},"excerpt":{"rendered":"

Un estudio realizado por Kantar, especialista en datos y an\u00e1lisis de marketing, ha revelado que el 64.1% del consumo en M\u00e9xico se concentra en cuatro retailers principales. Estas cadenas minoristas m\u00e1s visitadas son Bodega Aurrera, Soriana H\u00edper, Walmart Supercentre y Bodega Aurrera Express. La investigaci\u00f3n destaca que los hogares mexicanos realizan compras en m\u00faltiples canales, […]<\/p>\n","protected":false},"author":3,"featured_media":1008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[202,52,203,204],"class_list":{"0":"post-1003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-bodega-aurrera","9":"tag-retail","10":"tag-soriana-hiper","11":"tag-walmart"},"yoast_head":"\nEl 64.1% del Consumo en M\u00e9xico se Concentra en 4 Retailers - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"El estudio de Kantar pone de manifiesto la concentraci\u00f3n del consumo en M\u00e9xico en cuatro retailers principales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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