{"id":1030,"date":"2024-08-14T17:09:00","date_gmt":"2024-08-14T15:09:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1030"},"modified":"2025-11-08T23:53:45","modified_gmt":"2025-11-08T22:53:45","slug":"grupo-exito-transformara-40-establecimientos","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/grupo-exito-transformara-40-establecimientos\/","title":{"rendered":"Grupo \u00c9xito Transformar\u00e1 40 establecimientos"},"content":{"rendered":"\n

El Grupo \u00c9xito ha anunciado un ambicioso plan para el a\u00f1o 2024. Este incluye la transformaci\u00f3n de 40 establecimientos de las marcas Surtimax, Surtimayorista y Superinter <\/strong>para operar bajo las reconocidas marcas \u00c9xito y Carulla. Esta estrategia busca consolidar la presencia y fortalecer la propuesta de valor de la compa\u00f1\u00eda en el mercado colombiano.<\/p>\n\n\n\n

La decisi\u00f3n de reconvertir estas tiendas responde a la visi\u00f3n de Grupo \u00c9xito, quienes buscan simplificar su estructura de marcas y formatos as\u00ed incrementando las ventas<\/strong> en las mismas tiendas y generando eficiencia en los costos. Este proyecto se enmarca en una estrategia m\u00e1s amplia para fortalecer la presencia de las marcas l\u00edderes en el coraz\u00f3n de los colombianos.<\/p>\n\n\n\n

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Hasta la fecha, se han reconvertido con \u00e9xito cuatro tiendas en Antioquia, con resultados iniciales muy positivos. Carlos Mario Giraldo<\/strong>, gerente general de Grupo \u00c9xito, destaca que este proceso gradual de unificaci\u00f3n de marcas fortalecer\u00e1 la presencia nacional, incrementar\u00e1 el surtido y generar\u00e1 crecimiento para proveedores nacionales, regionales y de marcas propias.<\/strong><\/p>\n\n\n\n

La estrategia de ‘Precio Insuperable’ ser\u00e1 clave en este proceso de transformaci\u00f3n, ofreciendo ofertas y ampliaci\u00f3n de surtido en diferentes categor\u00edas. Este enfoque busca brindar a los clientes una experiencia de compra diferencial y fortalecer la propuesta de valor de Grupo \u00c9xito en el mercado colombiano.<\/p>\n\n\n\n

Grupo \u00c9xito<\/a> se encuentra enfocado en llevar a cabo este proyecto de unificaci\u00f3n de marcas de manera gradual durante el a\u00f1o 2024, con la proyecci\u00f3n de convertir alrededor de 40 tiendas en \u00c9xito y Carulla. Esta iniciativa representa un paso estrat\u00e9gico para consolidar la presencia y el crecimiento de la compa\u00f1\u00eda en el mercado minorista colombiano.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El Grupo \u00c9xito ha anunciado un ambicioso plan para el a\u00f1o 2024. Este incluye la transformaci\u00f3n de 40 establecimientos de las marcas Surtimax, Surtimayorista y Superinter para operar bajo las reconocidas marcas \u00c9xito y Carulla. Esta estrategia busca consolidar la presencia y fortalecer la propuesta de valor de la compa\u00f1\u00eda en el mercado colombiano. La […]<\/p>\n","protected":false},"author":3,"featured_media":1033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[212,78,211,52,215,213,214],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-locations","tag-carulla","tag-colombia","tag-grupo-exito","tag-retail","tag-superinter","tag-surtimax","tag-surtimayorista"],"yoast_head":"\nGrupo \u00c9xito Transformar\u00e1 40 establecimientos - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Grupo \u00c9xito busca consolidar su posici\u00f3n como l\u00edder en el mercado minorista colombiano, transformando 40 establecimientos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/grupo-exito-transformara-40-establecimientos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo \u00c9xito Transformar\u00e1 40 establecimientos - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"Grupo \u00c9xito busca consolidar su posici\u00f3n como l\u00edder en el mercado minorista colombiano, transformando 40 establecimientos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justretail.news\/latam\/noticias\/grupo-exito-transformara-40-establecimientos\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Retail Latam\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-14T15:09:00+00:00\" \/>\n<meta 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