{"id":1107,"date":"2024-08-20T22:30:00","date_gmt":"2024-08-20T20:30:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1107"},"modified":"2025-11-08T23:53:26","modified_gmt":"2025-11-08T22:53:26","slug":"fomo-herramienta-que-todo-retailer-debe-aprovechar","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/","title":{"rendered":"FOMO: la herramienta que todo retailer debe aprovechar"},"content":{"rendered":"\n

El FOMO, conocido como el miedo a perderse algo, se ha convertido en una poderosa herramienta de marketing y venta en el mundo del consumo digital. Esta estrategia se basa en generar una sensaci\u00f3n de urgencia en los consumidores<\/strong>, impuls\u00e1ndolos a realizar compras motivados por la idea de no querer perderse una oportunidad \u00fanica.<\/p>\n\n\n\n

Las plataformas digitales han sabido aprovechar la hiperconectividad de las personas para enviar mensajes persuasivos que incluyen descuentos exclusivos, ofertas por tiempo limitado y promociones especiales. Este enfoque ha llevado a un aumento significativo en las compras en l\u00ednea en M\u00e9xico, donde el 42% de los usuarios de internet realizan compras en l\u00ednea<\/strong> al menos una vez a la semana, seg\u00fan un estudio de Statista.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Marcas de dispositivos electr\u00f3nicos y otros sectores han sabido capitalizar el FOMO, atrayendo a miles de consumidores en d\u00edas de lanzamiento de nuevos productos. Aunque el uso del FOMO no es nuevo en el comercio electr\u00f3nico, ha evolucionado con la personalizaci\u00f3n del usuario a trav\u00e9s de aplicaciones m\u00f3viles, social-commerce y herramientas de inteligencia artificial.<\/p>\n\n\n\n

El FOMO ha revivido la industria de eventos despu\u00e9s de la pandemia, ya que la gente enfrenta el temor al nuevo contagio con el miedo a perderse experiencias \u00fanicas. Este fen\u00f3meno ha demostrado ser una herramienta efectiva para generar inter\u00e9s y participaci\u00f3n en eventos, conciertos y lanzamientos de productos.<\/strong><\/p>\n\n\n\n

En un mundo donde la accesibilidad a los bienes de consumo es alta, el FOMO se ha convertido en una herramienta crucial para las marcas en el mundo del consumo digital. La creaci\u00f3n de tendencias, la exclusividad y la sensaci\u00f3n de pertenencia a un grupo privilegiado son elementos clave que impulsan el \u00e9xito de esta estrategia.<\/p>\n","protected":false},"excerpt":{"rendered":"

El FOMO, conocido como el miedo a perderse algo, se ha convertido en una poderosa herramienta de marketing y venta en el mundo del consumo digital. Esta estrategia se basa en generar una sensaci\u00f3n de urgencia en los consumidores, impuls\u00e1ndolos a realizar compras motivados por la idea de no querer perderse una oportunidad \u00fanica. Las […]<\/p>\n","protected":false},"author":3,"featured_media":1109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[236,169,52],"class_list":{"0":"post-1107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-fomo","9":"tag-marketing","10":"tag-retail"},"yoast_head":"\nFOMO: la herramienta que todo retailer debe aprovechar - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"FOMO, la poderosa herramienta de marketing en el consumo digital que genera urgencia en los consumidores, impuls\u00e1ndolos a comprar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOMO: la herramienta que todo retailer debe aprovechar - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"FOMO, la poderosa herramienta de marketing en el consumo digital que genera urgencia en los consumidores, impuls\u00e1ndolos a comprar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Retail Latam\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T20:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-08T22:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redaccion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/\"},\"author\":{\"name\":\"redaccion\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/c2656ce0a4e1c3a0cb63204b17bce2d2\"},\"headline\":\"FOMO: la herramienta que todo retailer debe aprovechar\",\"datePublished\":\"2024-08-20T20:30:00+00:00\",\"dateModified\":\"2025-11-08T22:53:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.jpg\",\"keywords\":[\"FOMO\",\"marketing\",\"retail\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/\",\"name\":\"FOMO: la herramienta que todo retailer debe aprovechar - Just Retail Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.jpg\",\"datePublished\":\"2024-08-20T20:30:00+00:00\",\"dateModified\":\"2025-11-08T22:53:26+00:00\",\"description\":\"FOMO, la poderosa herramienta de marketing en el consumo digital que genera urgencia en los consumidores, impuls\u00e1ndolos a comprar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/2.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"fomo en retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/fomo-herramienta-que-todo-retailer-debe-aprovechar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FOMO: la herramienta que todo retailer debe aprovechar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"name\":\"Just Retail Latam\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\",\"name\":\"Just Retail Latam\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"width\":272,\"height\":90,\"caption\":\"Just Retail Latam\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/c2656ce0a4e1c3a0cb63204b17bce2d2\",\"name\":\"redaccion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"caption\":\"redaccion\"},\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/author\\\/redaccion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FOMO: la herramienta que todo retailer debe aprovechar - Just Retail Latam","description":"FOMO, la poderosa herramienta de marketing en el consumo digital que genera urgencia en los consumidores, impuls\u00e1ndolos a comprar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/","og_locale":"es_ES","og_type":"article","og_title":"FOMO: la herramienta que todo retailer debe aprovechar - Just Retail Latam","og_description":"FOMO, la poderosa herramienta de marketing en el consumo digital que genera urgencia en los consumidores, impuls\u00e1ndolos a comprar.","og_url":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/","og_site_name":"Just Retail Latam","article_published_time":"2024-08-20T20:30:00+00:00","article_modified_time":"2025-11-08T22:53:26+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg","type":"image\/jpeg"}],"author":"redaccion","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#article","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/"},"author":{"name":"redaccion","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/c2656ce0a4e1c3a0cb63204b17bce2d2"},"headline":"FOMO: la herramienta que todo retailer debe aprovechar","datePublished":"2024-08-20T20:30:00+00:00","dateModified":"2025-11-08T22:53:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/"},"wordCount":303,"publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg","keywords":["FOMO","marketing","retail"],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/","url":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/","name":"FOMO: la herramienta que todo retailer debe aprovechar - Just Retail Latam","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#primaryimage"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg","datePublished":"2024-08-20T20:30:00+00:00","dateModified":"2025-11-08T22:53:26+00:00","description":"FOMO, la poderosa herramienta de marketing en el consumo digital que genera urgencia en los consumidores, impuls\u00e1ndolos a comprar.","breadcrumb":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#primaryimage","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg","width":1920,"height":1080,"caption":"fomo en retail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.justretail.news\/latam\/noticias\/fomo-herramienta-que-todo-retailer-debe-aprovechar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.justretail.news\/latam\/"},{"@type":"ListItem","position":2,"name":"FOMO: la herramienta que todo retailer debe aprovechar"}]},{"@type":"WebSite","@id":"https:\/\/www.justretail.news\/latam\/#website","url":"https:\/\/www.justretail.news\/latam\/","name":"Just Retail Latam","description":"","publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.justretail.news\/latam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.justretail.news\/latam\/#organization","name":"Just Retail Latam","url":"https:\/\/www.justretail.news\/latam\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","width":272,"height":90,"caption":"Just Retail Latam"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/c2656ce0a4e1c3a0cb63204b17bce2d2","name":"redaccion","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","caption":"redaccion"},"url":"https:\/\/www.justretail.news\/latam\/noticias\/author\/redaccion\/"}]}},"jetpack_featured_media_url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/08\/2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=1107"}],"version-history":[{"count":1,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1107\/revisions"}],"predecessor-version":[{"id":1110,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1107\/revisions\/1110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media\/1109"}],"wp:attachment":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=1107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=1107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=1107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}