{"id":1181,"date":"2024-08-23T16:50:00","date_gmt":"2024-08-23T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1181"},"modified":"2025-11-08T23:53:26","modified_gmt":"2025-11-08T22:53:26","slug":"bmw-llega-a-uruguay-con-su-primer-concesionario-retail","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/bmw-llega-a-uruguay-con-su-primer-concesionario-retail\/","title":{"rendered":"BMW llega a Uruguay con su primer concesionario Retail"},"content":{"rendered":"\n

BMW Group ha dado inicio a la construcci\u00f3n de su primer concesionario Retail Next en Latinoam\u00e9rica, ubicado en Uruguay. Este proyecto representa una inversi\u00f3n significativa que supera los 10 millones de d\u00f3lares<\/strong>, marcando un hito tanto para la marca como para la industria automotriz<\/a> en la regi\u00f3n.<\/p>\n\n\n\n

El concesionario estar\u00e1 situado en Carrasco, Montevideo<\/strong>, y abarcar\u00e1 m\u00e1s de 10,000 metros cuadrados de construcci\u00f3n. Contar\u00e1 con un showroom, \u00e1reas administrativas, talleres y repuestos para atender las necesidades de las marcas BMW, MINI y Motorrad bajo un mismo techo.<\/p>\n\n\n\n

La elecci\u00f3n de la empresa constructora, Ciemsa, fue un paso crucial en la planificaci\u00f3n del proyecto. Se espera que las obras concluyan en el segundo semestre de 2025, momento en el que el concesionario abrir\u00e1 sus puertas al p\u00fablico en Uruguay.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Uruguay ha sido seleccionado estrat\u00e9gicamente como el primer mercado en Latinoam\u00e9rica para desarrollar un concesionario bajo el concepto Retail Next. Esta decisi\u00f3n refleja la importancia que BMW otorga al mercado uruguayo y su confianza en el potencial de crecimiento de la regi\u00f3n.<\/p>\n\n\n\n

El concepto Retail Next, creado por BMW hace dos a\u00f1os, busca transformar la experiencia minorista en sus concesionarios a nivel global. <\/strong>Se centra en ofrecer una experiencia integral a los clientes mediante tecnolog\u00edas digitales, redise\u00f1o de espacios y nuevos procesos orientados al cliente, con el objetivo de brindar la mejor experiencia premium.<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW Group ha dado inicio a la construcci\u00f3n de su primer concesionario Retail Next en Latinoam\u00e9rica, ubicado en Uruguay. Este proyecto representa una inversi\u00f3n significativa que supera los 10 millones de d\u00f3lares, marcando un hito tanto para la marca como para la industria automotriz en la regi\u00f3n. El concesionario estar\u00e1 situado en Carrasco, Montevideo, y […]<\/p>\n","protected":false},"author":3,"featured_media":1183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[161,247,50,52,248],"class_list":{"0":"post-1181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-locations","8":"tag-automotriz","9":"tag-bmw","10":"tag-innovacion","11":"tag-retail","12":"tag-uruguay"},"yoast_head":"\nBMW llega a Uruguay con su primer concesionario Retail - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"BMW Group construye su primer concesionario Retail Next en Latinoam\u00e9rica, en Uruguay, con una inversi\u00f3n de m\u00e1s de 10 millones de d\u00f3lares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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