{"id":1292,"date":"2024-08-29T17:00:00","date_gmt":"2024-08-29T15:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1292"},"modified":"2025-11-08T23:53:24","modified_gmt":"2025-11-08T22:53:24","slug":"corona-cero-revoluciona-la-publicidad-con-relaxing-ads","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/corona-cero-revoluciona-la-publicidad-con-relaxing-ads\/","title":{"rendered":"Corona Cero Revoluciona la Publicidad con \u00abRelaxing Ads\u00bb en Per\u00fa"},"content":{"rendered":"\n

Durante los Juegos Ol\u00edmpicos de Par\u00eds 2024, Corona Cero sorprendi\u00f3 a todos con su campa\u00f1a \u00abRelaxing Ads\u00bb en Lima, Per\u00fa. <\/strong>Desarrollada por Publicis Per\u00fa, esta iniciativa redefine la publicidad al invitar a la relajaci\u00f3n y el disfrute tras momentos de esfuerzo.<\/p>\n\n\n\n

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La propuesta de valor de Corona Cero se centra en ofrecer una alternativa sin alcohol con el sabor caracter\u00edstico de Corona. La campa\u00f1a \u00abRelaxing Ads\u00bb se alinea perfectamente con esta premisa al promover la relajaci\u00f3n post ejercicio, rompiendo con los mensajes tradicionales que exaltan el esfuerzo f\u00edsico.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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La estrategia detr\u00e1s de \u00abRelaxing Ads\u00bb destaca por su originalidad en la publicidad exterior. Corona Cero ha transformado los anuncios de marcas deportivas como Reebok, Smart Fit, Powerade y Klimax<\/strong>, suavizando sus mensajes con el eslogan \u00abAnd then relax\u00bb. Esta integraci\u00f3n visual y conceptual cuidadosamente curada amplifica la importancia de tomarse un momento para relajarse despu\u00e9s de la actividad f\u00edsica intensa.<\/p>\n<\/div>\n\n\n\n

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La campa\u00f1a ha tenido un impacto significativo en Lima, captando la atenci\u00f3n de transe\u00fantes y atletas en puntos estrat\u00e9gicos de la ciudad. La presencia de los paneles publicitarios en zonas clave refuerza el mensaje de Corona Cero sobre la importancia de la calma tras el esfuerzo, extendi\u00e9ndose tambi\u00e9n a medios impresos y digitales para llegar a un p\u00fablico m\u00e1s amplio.<\/p>\n\n\n

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En conclusi\u00f3n, \u00abRelaxing Ads\u00bb no solo ha destacado durante los Juegos Ol\u00edmpicos de Par\u00eds 2024, sino que ha establecido un nuevo est\u00e1ndar en la publicidad exterior.<\/strong> Corona Cero<\/a> se consolida como una marca que ofrece no solo un producto, sino una experiencia completa de relajaci\u00f3n y disfrute, marcando un hito en la industria publicitaria.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante los Juegos Ol\u00edmpicos de Par\u00eds 2024, Corona Cero sorprendi\u00f3 a todos con su campa\u00f1a \u00abRelaxing Ads\u00bb en Lima, Per\u00fa. Desarrollada por Publicis Per\u00fa, esta iniciativa redefine la publicidad al invitar a la relajaci\u00f3n y el disfrute tras momentos de esfuerzo. La propuesta de valor de Corona Cero se centra en ofrecer una alternativa sin […]<\/p>\n","protected":false},"author":3,"featured_media":1293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[269,50,270,169,75],"class_list":{"0":"post-1292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-corona","9":"tag-innovacion","10":"tag-juegos-olimpicos","11":"tag-marketing","12":"tag-peru"},"yoast_head":"\nCorona Cero Revoluciona la Publicidad con "Relaxing Ads" en Per\u00fa - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Corona Cero redefine la publicidad exterior y destacando la importancia disfrutar tras momentos de esfuerzo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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