{"id":1396,"date":"2024-09-04T16:50:00","date_gmt":"2024-09-04T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1396"},"modified":"2025-11-08T23:53:23","modified_gmt":"2025-11-08T22:53:23","slug":"rappi-ads-impulsa-el-retail-media-en-colombia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-ads-impulsa-el-retail-media-en-colombia\/","title":{"rendered":"Rappi Ads Impulsa el Retail Media en Colombia"},"content":{"rendered":"\n

Rappi Ads, la divisi\u00f3n de publicidad de Rappi, est\u00e1 transformando el panorama del retail media en Colombia mediante el uso de datos y tecnolog\u00eda de inteligencia artificial<\/strong>. En una reciente entrevista con Forbes Colombia, Sebasti\u00e1n Jaramillo, Head Retail Media & Partnerships Colombia en Rappi Ads, y Ana V\u00e1squez, Directora de Marketing e Innovaci\u00f3n de Diageo, discutieron el lanzamiento exclusivo de Baileys Fresa por Turbo y los avances significativos en la plataforma.<\/p>\n\n\n\n

La plataforma de Rappi Ads ha demostrado ser un \u00e9xito, proporcionando casos de \u00e9xito que resaltan el valor agregado para las marcas que invierten en su sistema. La integraci\u00f3n de datos y IA permite a Rappi Ads acompa\u00f1ar a los consumidores en todo su journey de compra, desde la exploraci\u00f3n de productos hasta la finalizaci\u00f3n de la compra.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Este enfoque ha permitido a Rappi Ads posicionarse como un l\u00edder potencial en el mercado de retail media, ofreciendo soluciones que no solo captan la atenci\u00f3n de los consumidores sino que tambi\u00e9n crean oportunidades de compra efectivas. La plataforma se ha beneficiado de alianzas innovadoras y soluciones como Turbo, que han sido clave para su \u00e9xito.<\/p>\n\n\n\n

Funcionalidad y Proyecci\u00f3n<\/h2>\n\n\n\n

Un aspecto destacado de Rappi Ads es su capacidad para realizar pruebas de mercado en tiempo real, lo que permite a las marcas obtener datos de consumo valiosos antes de lanzar un producto al mercado. Esta funcionalidad es crucial en un entorno de retail donde los comportamientos de compra cambian r\u00e1pidamente y las marcas necesitan adaptarse con agilidad.<\/p>\n\n\n\n

La proyecci\u00f3n para el retail media en Estados Unidos sugiere que podr\u00eda alcanzar un valor de US$1.3 billones para 2026, con m\u00e1rgenes de beneficio entre el 50% y el 70%<\/strong>, y posiblemente hasta el 90% antes de que termine la d\u00e9cada. Estas cifras indican el potencial masivo del sector y la importancia de plataformas como Rappi Ads en el mercado global.<\/p>\n\n\n\n

Rappi Ads est\u00e1 marcando un antes y un despu\u00e9s en el retail media en Colombia, gracias a su enfoque innovador y estrat\u00e9gico. La plataforma no solo mejora la conexi\u00f3n entre marcas y consumidores sino que tambi\u00e9n optimiza las estrategias de marketing mediante el uso eficiente de datos y tecnolog\u00eda avanzada. Con su modelo escalable y rentable, Rappi Ads<\/a> est\u00e1 bien posicionado para liderar y expandir su influencia en el mercado internacional en los pr\u00f3ximos a\u00f1os.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Rappi Ads, la divisi\u00f3n de publicidad de Rappi, est\u00e1 transformando el panorama del retail media en Colombia mediante el uso de datos y tecnolog\u00eda de inteligencia artificial. En una reciente entrevista con Forbes Colombia, Sebasti\u00e1n Jaramillo, Head Retail Media & Partnerships Colombia en Rappi Ads, y Ana V\u00e1squez, Directora de Marketing e Innovaci\u00f3n de Diageo, […]<\/p>\n","protected":false},"author":3,"featured_media":1397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[78,50,93,52,91,90],"class_list":{"0":"post-1396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-colombia","9":"tag-innovacion","10":"tag-rappi","11":"tag-retail","12":"tag-retail-media","13":"tag-tecnologia"},"yoast_head":"\nRappi Ads Impulsa el Retail Media en Colombia - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Rappi Ads est\u00e1 revolucionando el retail media en Colombia con su plataforma que integra datos y IA para 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