{"id":1541,"date":"2024-09-20T16:21:11","date_gmt":"2024-09-20T14:21:11","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1541"},"modified":"2025-11-08T23:53:21","modified_gmt":"2025-11-08T22:53:21","slug":"zamp-asume-el-control-de-subway-en-brasil","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/zamp-asume-el-control-de-subway-en-brasil\/","title":{"rendered":"Zamp Asume el Control de Subway en Brasil"},"content":{"rendered":"\n

Zamp, conocida por administrar cadenas como Burger King y Popeyes en Brasil, ha asumido recientemente las operaciones de Subway<\/strong> en el pa\u00eds. Este cambio se produce despu\u00e9s de que Southrock Capital, el operador anterior, solicitara la recuperaci\u00f3n judicial y la administraci\u00f3n brasile\u00f1a de Subway pasara temporalmente a una afiliada local de la matriz americana.<\/p>\n\n\n\n

La empresa, controlada por el fondo soberano Mubadala de Abu Dhabi, ha ampliado su presencia en el mercado brasile\u00f1o de comida r\u00e1pida con esta adquisici\u00f3n. Hasta diciembre del a\u00f1o pasado, Southrock Capital era quien manejaba la red de franquicias de Subway en Brasil.<\/p>\n\n\n\n

Con la adquisici\u00f3n de Subway, Zamp no solo se convierte en la nueva franqueada master, sino que tambi\u00e9n administra la red de franquicias y la cadena de proveedores. Adem\u00e1s, tiene la capacidad de abrir y operar sus propios restaurantes. Esta operaci\u00f3n a\u00fan necesita la aprobaci\u00f3n del Consejo Administrativo de Defensa Econ\u00f3mica (Cade) para proceder con el uso de la marca y el desarrollo de las operaciones.<\/strong><\/p>\n\n\n\n

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Este movimiento es parte de una estrategia m\u00e1s amplia de Zamp para convertirse en una holding de marcas, trayendo a su portafolio tanto redes con potencial de escalabilidad como aquellas que necesitan un proceso de reposicionamiento para ser rentables. Cristina Souza, CEO de Gouv\u00eaa Foodservice, observa que Subway y Starbucks, ambas adquiridas por Zamp, est\u00e1n en un momento de fragilidad en el mercado brasile\u00f1o y requieren inversi\u00f3n, atenci\u00f3n y activaci\u00f3n.<\/strong><\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

La adquisici\u00f3n de Subway por parte de Zamp no solo refuerza su posici\u00f3n en el mercado sino que tambi\u00e9n promete presionar a los competidores y mejorar la estructura del mercado de comida r\u00e1pida en Brasil. Cristina Souza opina que este movimiento es extremadamente positivo para el consumidor<\/strong>, ya que inspira y apoya al mercado brasile\u00f1o a ser m\u00e1s estructurado y profesionalizado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zamp, conocida por administrar cadenas como Burger King y Popeyes en Brasil, ha asumido recientemente las operaciones de Subway en el pa\u00eds. Este cambio se produce despu\u00e9s de que Southrock Capital, el operador anterior, solicitara la recuperaci\u00f3n judicial y la administraci\u00f3n brasile\u00f1a de Subway pasara temporalmente a una afiliada local de la matriz americana. La […]<\/p>\n","protected":false},"author":3,"featured_media":1542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[125,52,327,326],"class_list":{"0":"post-1541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-brasil","9":"tag-retail","10":"tag-subway","11":"tag-zamp"},"yoast_head":"\nZamp Asume el Control de Subway en Brasil - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Zamp, operador de Burger King y Popeyes en Brasil, ahora tambi\u00e9n maneja Subway, ampliando su influencia en el mercado de comida r\u00e1pida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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