{"id":1584,"date":"2024-09-25T16:50:00","date_gmt":"2024-09-25T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1584"},"modified":"2025-11-08T23:53:20","modified_gmt":"2025-11-08T22:53:20","slug":"farmacity-lanza-nueva-plataforma-de-retail-media-en-argentina","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/farmacity-lanza-nueva-plataforma-de-retail-media-en-argentina\/","title":{"rendered":"Farmacity Lanza Nueva Plataforma de Retail Media en Argentina"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Farmacity, la cadena l\u00edder de farmacias en Argentina, ha lanzado su nueva plataforma de Retail Media, denominada Farmacity Connect. Este desarrollo busca ofrecer a las marcas una soluci\u00f3n integral para gestionar campa\u00f1as publicitarias de manera m\u00e1s eficiente, aprovechando la infraestructura y los datos que la red de farmacias m\u00e1s grande del pa\u00eds puede proporcionar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presentaci\u00f3n oficial de Farmacity Connect se llevar\u00e1 a cabo el mi\u00e9rcoles 25 de septiembre a las 09:30 horas en el prestigioso Palacio Duhau \u2013 Park Hyatt, ubicado en la calle Posadas 1350, en Buenos Aires. Este evento se perfila como un exclusivo encuentro para socios y anunciantes de la empresa, donde se presentar\u00e1n todas las caracter\u00edsticas y funcionalidades de la nueva plataforma.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"522\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo.jpg\" alt=\"\" class=\"wp-image-1585\" style=\"width:688px;height:auto\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo-300x225.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo-560x420.jpg 560w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo-80x60.jpg 80w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo-150x113.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-Palermo-265x198.jpg 265w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Farmacity Connect permitir\u00e1 a las empresas y anunciantes gestionar campa\u00f1as publicitarias de manera m\u00e1s precisa, utilizando los datos recogidos a trav\u00e9s de su red de puntos de venta y plataformas digitales. La personalizaci\u00f3n ser\u00e1 uno de los puntos m\u00e1s destacados, ya que <strong>los anunciantes podr\u00e1n dirigirse a p\u00fablicos segmentados en funci\u00f3n de su comportamiento de compra, preferencias y necesidades.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adsmovil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el evento, <strong>se llevar\u00e1n a cabo demostraciones en vivo del uso de Farmacity Connect, destacando c\u00f3mo las marcas pueden crear, gestionar y optimizar sus campa\u00f1as publicitarias<\/strong> dentro de la red de <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/farmacity-con-mas-de-350-locales-en-argentina-continua-expansion\/\">Farmacity.<\/a> Adem\u00e1s, se presentar\u00e1n casos de \u00e9xito de marcas que ya han utilizado la plataforma en su fase piloto, mostrando resultados tangibles en t\u00e9rminos de retorno de inversi\u00f3n (ROI) y efectividad publicitaria.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1587\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1587\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-1024x683.jpg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-300x200.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-768x512.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-630x420.jpg 630w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-150x100.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-696x464.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1-1068x712.jpg 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/Farmacity-5-1-1.jpg 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"773\" data-id=\"1586\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-1024x773.webp\" alt=\"\" class=\"wp-image-1586\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-1024x773.webp 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-300x226.webp 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-768x580.webp 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-557x420.webp 557w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-80x60.webp 80w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-150x113.webp 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-696x525.webp 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg-1068x806.webp 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/09\/351540.jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los socios estrat\u00e9gicos en el desarrollo de Farmacity Connect es Adsmovil, una compa\u00f1\u00eda especializada en soluciones de publicidad digital que ha jugado un papel clave en la creaci\u00f3n de la plataforma. Con una vasta experiencia en publicidad program\u00e1tica y campa\u00f1as digitales, Adsmovil ha contribuido al dise\u00f1o de un sistema que <strong>permite a las marcas maximizar el rendimiento de sus campa\u00f1as publicitarias dentro de la red de Farmacity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma tambi\u00e9n ofrecer\u00e1 informes detallados en tiempo real sobre el rendimiento de las campa\u00f1as, proporcionando a los anunciantes una visi\u00f3n clara sobre el impacto de sus acciones publicitarias, permitiendo realizar ajustes y mejoras de forma r\u00e1pida y eficiente. En un mercado tan competitivo como el actual, esta capacidad para tomar decisiones informadas en tiempo real es una ventaja significativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmacity, la cadena l\u00edder de farmacias en Argentina, ha lanzado su nueva plataforma de Retail Media, denominada Farmacity Connect. Este desarrollo busca ofrecer a las marcas una soluci\u00f3n integral para gestionar campa\u00f1as publicitarias de manera m\u00e1s eficiente, aprovechando la infraestructura y los datos que la red de farmacias m\u00e1s grande del pa\u00eds puede proporcionar. La [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[194,324,50,52,91,341,90],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-argentina","tag-farmacity","tag-innovacion","tag-retail","tag-retail-media","tag-retailers","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmacity Lanza Nueva Plataforma de Retail Media en Argentina - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Farmacity lanza Farmacity Connect, una nueva plataforma de Retail Media en Argentina, optimizando campa\u00f1as publicitarias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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