{"id":1655,"date":"2024-10-02T16:50:00","date_gmt":"2024-10-02T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1655"},"modified":"2025-11-08T23:53:19","modified_gmt":"2025-11-08T22:53:19","slug":"hm-abrira-su-primera-tienda-en-brasil","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/hm-abrira-su-primera-tienda-en-brasil\/","title":{"rendered":"H&M abrir\u00e1 su primera tienda en Brasil"},"content":{"rendered":"\n

La marca sueca H&M ha anunciado la apertura de su primera tienda en Brasil, ubicada en el prestigioso centro comercial Iguatemi Faria Lima<\/strong>. Este establecimiento ocupar\u00e1 un \u00e1rea de 1,3 mil metros cuadrados, lo que lo convierte en un espacio significativo dentro de uno de los shoppings m\u00e1s exclusivos del pa\u00eds. La inauguraci\u00f3n est\u00e1 programada para el segundo semestre de 2025, una vez que se completen las reformas necesarias en el local.<\/p>\n\n\n\n

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Ciro Neto, vicepresidente comercial del Iguatemi, confirm\u00f3 que las negociaciones con H&M comenzaron hace m\u00e1s de un a\u00f1o. Este proceso incluy\u00f3 la reubicaci\u00f3n de otras tiendas dentro del centro comercial para hacer espacio para la nueva marca.<\/strong> A pesar de que H&M se posiciona como una marca m\u00e1s accesible, Neto destac\u00f3 la importancia de la \u00abcomplementaridad de mix\u00bb que H&M aportar\u00e1 al centro comercial, que ya alberga marcas de lujo como Loewe y Balenciaga.<\/p>\n<\/div>\n<\/div>\n\n\n\n

La llegada de H&M a Brasil se produce en un contexto de alta competencia en el mercado de la moda. Este sector est\u00e1 dominado por grandes retailers como Lojas Renner, C&A y Riachuelo.<\/strong> H&M ya cuenta con una presencia en Am\u00e9rica del Sur desde 2012, con 51 tiendas en pa\u00edses como Chile, Per\u00fa y Uruguay. Sin embargo, su entrada al mercado brasile\u00f1o ha sido un proceso complicado, debido a las complejidades log\u00edsticas y tributarias que enfrentan las marcas internacionales en el pa\u00eds.<\/p>\n\n\n\n

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El Iguatemi Faria Lima, que opera con una vacancia cercana a cero, ha tenido que realizar ajustes significativos para dar la bienvenida a H&M. Este centro comercial ha atra\u00eddo recientemente a varias marcas internacionales<\/strong>, lo que refuerza su posicionamiento en el mercado. La llegada de H&M se considera un paso importante para el Iguatemi, que busca diversificar su oferta y atraer a un p\u00fablico m\u00e1s amplio.<\/p>\n<\/div>\n\n\n\n

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A pesar de su enfoque en el lujo, el Iguatemi ha demostrado que puede integrar marcas de diferentes segmentos. La competencia en el sector de la moda se ha intensificado en los \u00faltimos a\u00f1os, especialmente con la llegada de e-commerce asi\u00e1tico que ha capturado una parte significativa del mercado. Marcas como Forever 21 han cerrado sus operaciones en Brasil, lo que resalta los desaf\u00edos que enfrentan las empresas en este entorno.<\/strong><\/p>\n\n\n\n

H&M, fundada en 1947, ha estado considerando su entrada al mercado brasile\u00f1o durante a\u00f1os. Sin embargo, ha enfrentado obst\u00e1culos que han impedido su llegada hasta ahora. La marca sueca busca establecerse en un mercado que, aunque competitivo, ofrece oportunidades significativas para el crecimiento. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca sueca H&M ha anunciado la apertura de su primera tienda en Brasil, ubicada en el prestigioso centro comercial Iguatemi Faria Lima. Este establecimiento ocupar\u00e1 un \u00e1rea de 1,3 mil metros cuadrados, lo que lo convierte en un espacio significativo dentro de uno de los shoppings m\u00e1s exclusivos del pa\u00eds. La inauguraci\u00f3n est\u00e1 programada […]<\/p>\n","protected":false},"author":3,"featured_media":1659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[125,65,362,52],"class_list":["post-1655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ocio-fb","tag-brasil","tag-expansion","tag-hm","tag-retail"],"yoast_head":"\nH&M abrir\u00e1 su primera tienda en Brasil - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Con la inauguraci\u00f3n programada para 2025, H&M se prepara para enfrentar los desaf\u00edos del mercado brasile\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/hm-abrira-su-primera-tienda-en-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M abrir\u00e1 su primera tienda en Brasil - 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