{"id":1714,"date":"2024-10-09T18:22:07","date_gmt":"2024-10-09T16:22:07","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1714"},"modified":"2025-11-08T23:53:19","modified_gmt":"2025-11-08T22:53:19","slug":"natura-expande-su-presencia-en-ecuador","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/natura-expande-su-presencia-en-ecuador\/","title":{"rendered":"Natura Expande su Presencia en Ecuador"},"content":{"rendered":"\n

La marca de cosm\u00e9tica y cuidado personal en Latinoam\u00e9rica, ha inaugurado oficialmente su operaci\u00f3n en Ecuador en 2024. Este evento marca un hito significativo en su estrategia de expansi\u00f3n, siendo el primer pa\u00eds al que llega la marca en la regi\u00f3n desde su lanzamiento en Colombia hace 15 a\u00f1os.<\/strong> La apertura en Ecuador refuerza el compromiso de la empresa con la sostenibilidad y el impacto positivo en la regi\u00f3n.<\/p>\n\n\n\n

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\"natura\"<\/figure>\n<\/figure>\n\n\n\n

Ecuador, conocido por su rica biodiversidad y cultura emprendedora, se presenta como un mercado estrat\u00e9gico para Natura. La compa\u00f1\u00eda ya ten\u00eda presencia en el pa\u00eds a trav\u00e9s de la marca Avon, adquirida en 2020. Ahora, con el lanzamiento oficial de Natura, busca consolidar su liderazgo en el segmento de cosm\u00e9ticos, higiene y productos de belleza.<\/p>\n\n\n\n

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El vicepresidente de negocios de Natura para Am\u00e9rica Hispana, Diego de Leone, destac\u00f3 la importancia de este paso. Seg\u00fan \u00e9l, llegar a Ecuador representa un sue\u00f1o cumplido para la marca. Este mercado no solo es una expansi\u00f3n m\u00e1s; simboliza el compromiso de Natura con la regi\u00f3n y sus valores.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Una de las razones clave para la expansi\u00f3n en Ecuador es la alta tasa de actividad emprendedora del pa\u00eds. Seg\u00fan el Global Entrepreneurship Monitor 2023, Ecuador tiene la mayor Tasa de Actividad Emprendedora Temprana (TEA) en la regi\u00f3n, con un 32,7%. Este entorno es ideal para el modelo de negocio de Natura, que se basa en relaciones humanas y venta directa. La empresa busca conectar con la poblaci\u00f3n ecuatoriana a trav\u00e9s de productos sostenibles que respeten y valoren el entorno natural.<\/strong><\/p>\n\n\n\n

Sostenibilidad y Compromiso<\/h2>\n\n\n\n

Natura tambi\u00e9n se enfoca en la regeneraci\u00f3n y sostenibilidad. A lo largo de sus 55 a\u00f1os de historia, ha trabajado en proyectos de conservaci\u00f3n de la Amazon\u00eda y regeneraci\u00f3n ambienta. Su l\u00ednea de productos Ekos utiliza ingredientes bioinnovadores provenientes de la Amazon\u00eda, contribuyendo a la conservaci\u00f3n de recursos naturales y apoyando a comunidades locales. <\/strong>Entre las principales l\u00edneas de productos que la marca traer\u00e1 a Ecuador se encuentran Ekos, Chronos, Mam\u00e1 e Beb\u00e9, y Kaiak.<\/p>\n\n\n\n

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La expansi\u00f3n de Natura en Ecuador se alinea con su compromiso de cumplir con los Objetivos de Desarrollo Sostenible de la ONU.<\/strong> La empresa planea seguir desarrollando productos innovadores y sostenibles, apoyando a emprendedores locales y promoviendo el crecimiento econ\u00f3mico en las comunidades donde opera.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Natura ha consolidado su presencia en 14 pa\u00edses de Latinoam\u00e9rica, operando bajo un modelo comercial integrado con Avon en Brasil, Argentina, M\u00e9xico, Chile, Per\u00fa, Colombia y ahora Ecuador.<\/strong> Seg\u00fan el \u00faltimo informe integrado de Natura<\/a>, los ingresos netos consolidados del grupo alcanzaron los 7.400 millones de reales brasile\u00f1os en el segundo trimestre de 2024, lo que representa un aumento del 5,7% en comparaci\u00f3n con el mismo periodo del a\u00f1o anterior.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca de cosm\u00e9tica y cuidado personal en Latinoam\u00e9rica, ha inaugurado oficialmente su operaci\u00f3n en Ecuador en 2024. Este evento marca un hito significativo en su estrategia de expansi\u00f3n, siendo el primer pa\u00eds al que llega la marca en la regi\u00f3n desde su lanzamiento en Colombia hace 15 a\u00f1os. La apertura en Ecuador refuerza el […]<\/p>\n","protected":false},"author":3,"featured_media":1715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[339,78,74,65,229,51],"class_list":{"0":"post-1714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-esg","8":"tag-avon","9":"tag-colombia","10":"tag-ecuador","11":"tag-expansion","12":"tag-natura","13":"tag-sostenibilidad"},"yoast_head":"\nNatura Expande su Presencia en Ecuador - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Natura ha inaugurado su operaci\u00f3n en Ecuador en 2024, marcando su primera expansi\u00f3n en la regi\u00f3n en 15 a\u00f1os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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