{"id":1721,"date":"2024-10-09T18:21:23","date_gmt":"2024-10-09T16:21:23","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1721"},"modified":"2025-11-08T23:53:19","modified_gmt":"2025-11-08T22:53:19","slug":"pumas-y-new-era-una-nueva-era-en-el-merchandising-deportivo","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/pumas-y-new-era-una-nueva-era-en-el-merchandising-deportivo\/","title":{"rendered":"Pumas y New Era: Una Nueva Era en el Merchandising Deportivo"},"content":{"rendered":"\n

El Club Universidad Nacional, conocido como Pumas, ha establecido una alianza estrat\u00e9gica con New Era<\/strong>, una empresa especializada en gorras. Este acuerdo busca fortalecer la marca Pumas sin depender de t\u00edtulos deportivos. Aunque el equipo no ha ganado la Liga MX desde 2011, su situaci\u00f3n financiera se mantiene saludable. <\/p>\n\n\n\n

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La colaboraci\u00f3n con New Era se presenta como una oportunidad para diversificar las fuentes de ingresos del club. Luis Ra\u00fal Gonz\u00e1lez, presidente de Pumas, destac\u00f3 que esta prenda simboliza la identidad y pertenencia al club. La alianza se enmarca dentro del torneo Apertura 2024<\/strong>, lo que permite a los aficionados acceder a productos que reflejan los valores universitarios del equipo.<\/p>\n<\/div>\n<\/div>\n\n\n\n

New Era no act\u00faa como patrocinador, sino como licenciatario. Esto significa que no pag\u00f3 una suma inicial para asociarse con Pumas. Sin embargo, la empresa compartir\u00e1 aproximadamente el 15% de las regal\u00edas generadas por la venta de gorras.<\/strong> Este modelo de negocio permite a Pumas obtener ingresos sin comprometer su relaci\u00f3n con otros patrocinadores.<\/p>\n\n\n\n

El contrato inicial entre Pumas y New Era tiene una duraci\u00f3n de tres a\u00f1os.<\/strong> Durante el segundo a\u00f1o, ambas partes evaluar\u00e1n la posibilidad de extender el acuerdo. New Era ya tiene v\u00ednculos con otros equipos de la Liga MX, como Am\u00e9rica y Chivas, lo que refuerza su presencia en el mercado del f\u00fatbol mexicano.<\/p>\n\n\n\n

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New Era lanzar\u00e1 un total de 58 dise\u00f1os de gorras de Pumas. En la primera etapa, 33 modelos estar\u00e1n disponibles desde el 3 de octubre de 2024. Los precios de las gorras oscilar\u00e1n entre 649 y 999 pesos. Los aficionados podr\u00e1n adquirir estos productos tanto en tiendas f\u00edsicas como en l\u00ednea.<\/p>\n<\/div>\n\n\n\n

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Manuel Mart\u00ednez, director de Stamina Sports, que gestiona el licenciamiento de la marca Pumas, explic\u00f3 que la colaboraci\u00f3n con New Era se hab\u00eda visto limitada anteriormente por una cl\u00e1usula de Nike. Esta cl\u00e1usula imped\u00eda al club asociarse con otras marcas para la venta de productos oficiales. Sin embargo, tras la renegociaci\u00f3n del contrato con Nike en 2023, Pumas pudo explorar nuevas oportunidades comerciales.<\/strong><\/p>\n\n\n\n

A pesar de no haber ganado t\u00edtulos recientes, Pumas ha mantenido una base s\u00f3lida de aficionados. La pasi\u00f3n por el equipo se ha revitalizado gracias a la participaci\u00f3n en fases finales y la llegada de nuevos talentos. Esto ha permitido que el club mantenga un flujo constante de ingresos a trav\u00e9s de sus patrocinadores y productos oficiales.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Club Universidad Nacional, conocido como Pumas, ha establecido una alianza estrat\u00e9gica con New Era, una empresa especializada en gorras. Este acuerdo busca fortalecer la marca Pumas sin depender de t\u00edtulos deportivos. Aunque el equipo no ha ganado la Liga MX desde 2011, su situaci\u00f3n financiera se mantiene saludable. La colaboraci\u00f3n con New Era se […]<\/p>\n","protected":false},"author":3,"featured_media":1725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[301,129,66,371,372,52],"class_list":{"0":"post-1721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-colaboracion","9":"tag-marcas-deportivas","10":"tag-mexico","11":"tag-new-era","12":"tag-pumas","13":"tag-retail"},"yoast_head":"\nPumas y New Era: Una Nueva Era en el Merchandising Deportivo - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Pumas se asocia con New Era para lanzar una colecci\u00f3n de gorras, buscando diversificar ingresos sin depender de t\u00edtulos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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