{"id":1823,"date":"2024-10-17T16:50:00","date_gmt":"2024-10-17T14:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1823"},"modified":"2025-11-08T23:53:17","modified_gmt":"2025-11-08T22:53:17","slug":"carrefour-argentina-es-impulsado-por-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/carrefour-argentina-es-impulsado-por-inteligencia-artificial\/","title":{"rendered":"Carrefour Argentina es Impulsado por Inteligencia Artificial"},"content":{"rendered":"\n

Carrefour Argentina est\u00e1 transformando sus operaciones mediante la implementaci\u00f3n de inteligencia artificial y machine learning. Durante el 13\u00b0 Congreso de Negocios en la Era Digital, Juan Nesis, Chief Data Officer de la empresa, comparti\u00f3 detalles sobre esta estrategia innovadora. La compa\u00f1\u00eda busca adaptarse a las necesidades cambiantes de los consumidores y mejorar la experiencia de compra.<\/p>\n\n\n\n

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La integraci\u00f3n de tecnolog\u00edas avanzadas permite a Carrefour optimizar sus operaciones. Nesis destac\u00f3 que el uso de machine learning ayuda a prever la demanda y ajustar precios. Adem\u00e1s, estas herramientas permiten la hiperpersonalizaci\u00f3n de ofertas y promociones, redefiniendo la experiencia del cliente. La empresa se enfoca en entender el comportamiento del consumidor, lo que impacta en \u00e1reas clave como la cadena de suministro y la gesti\u00f3n de precios.<\/p>\n\n\n\n

Uno de los proyectos m\u00e1s destacados es la apertura de Carrefour Flash, una tienda automatizada similar a las tiendas Amazon Go.<\/strong> En este modelo, los clientes pueden entrar, seleccionar productos y salir sin pasar por caja. El sistema detecta autom\u00e1ticamente los productos seleccionados y realiza el cobro a trav\u00e9s de la aplicaci\u00f3n m\u00f3vil de Carrefour. Esta innovaci\u00f3n no solo mejora la experiencia del cliente, sino que tambi\u00e9n optimiza la eficiencia operativa.<\/p>\n\n\n\n

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Nesis tambi\u00e9n mencion\u00f3 la importancia de un enfoque h\u00edbrido en el retail.<\/strong> A pesar del auge del comercio electr\u00f3nico, las tiendas f\u00edsicas seguir\u00e1n siendo relevantes. La estrategia de Carrefour combina lo mejor de ambos mundos, integrando tecnolog\u00edas digitales como chatbots y modelos predictivos de ventas.<\/strong> Esto permite optimizar las operaciones diarias y mejorar el servicio al cliente.<\/p>\n\n\n\n

La empresa ha implementado un chatbot interno para procesar comentarios de los clientes. Esta herramienta permite a Carrefour identificar nuevas oportunidades de negocio y responder a las necesidades de los consumidores de manera m\u00e1s eficiente. Nesis afirm\u00f3 que esta estrategia ha impactado directamente en las decisiones comerciales de la compa\u00f1\u00eda.<\/p>\n\n\n\n

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Carrefour Argentina opera m\u00e1s de 600 sucursales bajo diversas marcas, incluyendo Carrefour Market, Express y Maxi. La compa\u00f1\u00eda se posiciona como una de las l\u00edderes multiformato en el mercado sudamericano.<\/strong> Nesis destac\u00f3 que la integraci\u00f3n de IA no solo optimiza las operaciones, sino que tambi\u00e9n mejora la satisfacci\u00f3n del cliente y potencia el crecimiento de la empresa.<\/p>\n<\/div>\n<\/div>\n\n\n\n

El supermercado tiene ambiciosos planes para expandir el uso de IA en sus operaciones. Nesis adelant\u00f3 que la empresa est\u00e1 trabajando en nuevos algoritmos para crear una experiencia de compra digital personalizada. La meta es que, para 2030, gran parte de las soluciones tecnol\u00f3gicas est\u00e9n completamente integradas en las tiendas f\u00edsicas y plataformas digitales.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour Argentina est\u00e1 transformando sus operaciones mediante la implementaci\u00f3n de inteligencia artificial y machine learning. Durante el 13\u00b0 Congreso de Negocios en la Era Digital, Juan Nesis, Chief Data Officer de la empresa, comparti\u00f3 detalles sobre esta estrategia innovadora. La compa\u00f1\u00eda busca adaptarse a las necesidades cambiantes de los consumidores y mejorar la experiencia de […]<\/p>\n","protected":false},"author":3,"featured_media":1827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[194,216,65,95,90],"class_list":{"0":"post-1823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-argentina","9":"tag-carrefour","10":"tag-expansion","11":"tag-inteligencia-artificial","12":"tag-tecnologia"},"yoast_head":"\nCarrefour Argentina es Impulsado por Inteligencia Artificial - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Carrefour Argentina implementa inteligencia artificial y machine learning para optimizar sus operaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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