{"id":1935,"date":"2024-10-28T16:50:00","date_gmt":"2024-10-28T15:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1935"},"modified":"2025-11-08T23:52:58","modified_gmt":"2025-11-08T22:52:58","slug":"expansion-de-fabletics-en-mexico-a-traves-de-liverpool","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/expansion-de-fabletics-en-mexico-a-traves-de-liverpool\/","title":{"rendered":"Expansi\u00f3n de Fabletics en M\u00e9xico a Trav\u00e9s de Liverpool"},"content":{"rendered":"\n

Fabletics, una reconocida marca de ropa deportiva, ha anunciado su expansi\u00f3n en M\u00e9xico mediante una alianza estrat\u00e9gica con Liverpool.<\/strong> Esta colaboraci\u00f3n permitir\u00e1 a Fabletics ofrecer sus productos en el mercado mexicano a trav\u00e9s de las tiendas de Liverpool, su plataforma de comercio electr\u00f3nico y operaciones de ventas al por mayor. <\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

La marca, famosa por sus colecciones con celebridades como Khlo\u00e9 Kardashian, busca satisfacer la creciente demanda de ropa activa en M\u00e9xico. Michael Roth, Vicepresidente Internacional de Fabletics, destac\u00f3 la oportunidad global de extender su oferta de ropa activa de lujo a precios accesibles. Roth afirm\u00f3 que esta asociaci\u00f3n permitir\u00e1 a Fabletics atender las necesidades del consumidor mexicano.<\/p>\n\n\n\n

Las primeras tiendas y operaciones de Fabletics en M\u00e9xico comenzar\u00e1n a funcionar en el segundo trimestre de 2025. <\/strong>Esta expansi\u00f3n representa un paso importante en el plan de crecimiento de la marca en Am\u00e9rica Latina. Fabletics planea ofrecer sus dise\u00f1os m\u00e1s ic\u00f3nicos, que incluyen prendas deportivas y de estilo de vida, en el nuevo mercado. <\/p>\n\n\n\n

\"Fabletics<\/figure>\n\n\n\n

Liverpool, con m\u00e1s de 177 a\u00f1os de experiencia en el mercado mexicano, manejar\u00e1 las operaciones de las tiendas f\u00edsicas y el sitio web fabletics.com.mx. Esta colaboraci\u00f3n refuerza la estrategia de Liverpool de ofrecer marcas globales de alta calidad a los consumidores mexicanos. <\/strong>Adem\u00e1s, la empresa se compromete a mantener su enfoque en la innovaci\u00f3n y el crecimiento. <\/p>\n\n\n\n

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\"Fabletics<\/figure>\n<\/div><\/div>\n\n\n\n
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Charles Albert Johnson, CEO de Internacional y Boutiques de Liverpool, expres\u00f3 su entusiasmo por esta colaboraci\u00f3n. Johnson mencion\u00f3 que esta alianza representa una oportunidad \u00fanica para combinar la experiencia de Liverpool en el comercio minorista con los dise\u00f1os de alta calidad de Fabletics. Los consumidores podr\u00e1n disfrutar de productos que cumplen con sus expectativas. <\/p>\n<\/div>\n<\/div>\n\n\n\n

Fabletics ha experimentado un crecimiento significativo desde su creaci\u00f3n en 2013. Actualmente, la marca opera m\u00e1s de 100 tiendas en todo el mundo, incluyendo Estados Unidos, Canad\u00e1 y Europa. Su programa de membres\u00eda VIP ha atra\u00eddo a m\u00e1s de 2 millones de miembros leales, quienes disfrutan de productos a precios accesibles. <\/p>\n\n\n\n

La plataforma tecnol\u00f3gica Fashion OS de Fabletics permite a la marca comprender mejor a sus clientes. Esto ha llevado a la empresa a diversificar su oferta, abarcando todas las facetas de la vida activa. Ashley Kechter, Presidenta Global de Fabletics, destac\u00f3 la importancia de esta nueva alianza con Liverpool. Kechter afirm\u00f3 que esta colaboraci\u00f3n es un ejemplo del compromiso de Fabletics con su estrategia de crecimiento.<\/p>\n\n\n\n

La expansi\u00f3n de Fabletics en M\u00e9xico no solo se limita a este pa\u00eds. La marca planea extender su presencia a otras regiones de Am\u00e9rica Latina, as\u00ed como a Australia y Oriente Medio.<\/strong> Esta estrategia de crecimiento responde a la creciente demanda internacional de la marca. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Fabletics, una reconocida marca de ropa deportiva, ha anunciado su expansi\u00f3n en M\u00e9xico mediante una alianza estrat\u00e9gica con Liverpool. Esta colaboraci\u00f3n permitir\u00e1 a Fabletics ofrecer sus productos en el mercado mexicano a trav\u00e9s de las tiendas de Liverpool, su plataforma de comercio electr\u00f3nico y operaciones de ventas al por mayor. La marca, famosa por sus […]<\/p>\n","protected":false},"author":3,"featured_media":1940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,38],"tags":[65,414,171],"class_list":{"0":"post-1935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-ocio-fb","9":"tag-expansion","10":"tag-fabletics","11":"tag-liverpool"},"yoast_head":"\nExpansi\u00f3n de Fabletics en M\u00e9xico a Trav\u00e9s de Liverpool - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Fabletics ofrecer\u00e1 por medio de Liverpool productos en tiendas f\u00edsicas y en l\u00ednea a partir del segundo trimestre de 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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