{"id":1989,"date":"2024-10-31T16:50:00","date_gmt":"2024-10-31T15:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=1989"},"modified":"2025-11-08T23:52:57","modified_gmt":"2025-11-08T22:52:57","slug":"chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/","title":{"rendered":"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano"},"content":{"rendered":"\n

Los chatbots con inteligencia artificial han transformado la forma en que las empresas interact\u00faan con sus clientes en Am\u00e9rica Latina. Esta tecnolog\u00eda ha demostrado ser efectiva para atraer nuevos clientes y optimizar recursos.<\/strong> Por ejemplo, una cadena en Guatemala ha logrado que de cada 500 mensajes enviados surjan 50 visitas a su tienda. Otras empresas pueden atender m\u00e1s de 15,000 conversaciones al mes, utilizando un equipo reducido gracias a esta tecnolog\u00eda.<\/p>\n\n\n\n

Beneficios de Implementar Chatbots<\/h2>\n\n\n\n

Implementar chatbots en las estrategias de marketing y comunicaci\u00f3n ofrece importantes beneficios. Seg\u00fan Concepto M\u00f3vil, estas herramientas permiten ahorrar tiempo y recursos.<\/strong> Automatizan interacciones b\u00e1sicas y consultas frecuentes, lo que permite a los equipos de atenci\u00f3n enfocarse en la experiencia del cliente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Los chatbots son programas automatizados que interact\u00faan con los clientes en tiempo real. Pueden funcionar junto a los agentes humanos cuando es necesario. <\/strong>Los chatbots basados en reglas siguen respuestas predefinidas, ideales para consultas sencillas. Por otro lado, los chatbots con inteligencia artificial aprenden de cada interacci\u00f3n y mejoran con el tiempo. Esto proporciona un servicio al cliente eficiente y personalizado.<\/p>\n\n\n\n

La atenci\u00f3n instant\u00e1nea y eficiente mejora la experiencia del cliente. Un cliente que recibe respuestas r\u00e1pidas y precisas tiende a estar m\u00e1s satisfecho. Adaptar estrategias omnicanal con soluciones tecnol\u00f3gicas integradas facilita a las empresas medianas y peque\u00f1as una gesti\u00f3n m\u00e1s efectiva.<\/strong><\/p>\n\n\n\n

Casos de \u00c9xito en Am\u00e9rica Latina<\/h3>\n\n\n\n

Diversas empresas en la regi\u00f3n ya est\u00e1n viendo los beneficios de implementar chatbots. Desde la gesti\u00f3n de ventas hasta el servicio postventa, los chatbots permiten interacciones \u00e1giles y personalizadas. Soluciones como BroadcasterBot<\/strong> mejoran tambi\u00e9n los procesos operativos de las empresas.<\/p>\n\n\n\n

\"ChatBots\"<\/figure>\n\n\n\n

Resultados para Cadenas Comerciales<\/h3>\n\n\n\n

Agencias Way, una cadena l\u00edder en Guatemala, ofrece una amplia gama de productos. Sus campa\u00f1as se evaluaron mediante an\u00e1lisis de datos, comparando clientes de la base de datos con aquellos que realizaron compras en tienda. El retorno de inversi\u00f3n (ROI) de estas campa\u00f1as fue de aproximadamente 35%. <\/strong>En sus aperturas, de cada 500 mensajes enviados, obtuvieron cerca de 50 visitas a las tiendas.<\/p>\n\n\n\n

Resultados para Fintechs<\/h3>\n\n\n\n

Amigo Paisano es una fintech que ofrece servicios a latinos en Estados Unidos. Gracias a la atenci\u00f3n al cliente a trav\u00e9s de WhatsApp, Amigo Paisano atiende m\u00e1s de 15,000 conversaciones al mes. Estas interacciones se dividen en servicio al cliente y fidelizaci\u00f3n. Mediante estas campa\u00f1as, la fintech increment\u00f3 la redenci\u00f3n de promociones de 25% a 44%. Adem\u00e1s, el 64% de todas sus interacciones se llevaron a cabo por WhatsApp.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Los chatbots con inteligencia artificial han transformado la forma en que las empresas interact\u00faan con sus clientes en Am\u00e9rica Latina. Esta tecnolog\u00eda ha demostrado ser efectiva para atraer nuevos clientes y optimizar recursos. Por ejemplo, una cadena en Guatemala ha logrado que de cada 500 mensajes enviados surjan 50 visitas a su tienda. Otras empresas […]<\/p>\n","protected":false},"author":3,"featured_media":1996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[382,424,96,412,427],"class_list":{"0":"post-1989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-campanas-publicitarias","9":"tag-chatbots","10":"tag-fintech","11":"tag-latinoamerica","12":"tag-roi"},"yoast_head":"\nChatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Los chatbots con inteligencia artificial transforman la atenci\u00f3n al cliente en Am\u00e9rica Latina, optimizando recursos y experiencia al cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"Los chatbots con inteligencia artificial transforman la atenci\u00f3n al cliente en Am\u00e9rica Latina, optimizando recursos y experiencia al cliente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Retail Latam\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T15:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-08T22:52:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"906\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"redaccion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/\"},\"author\":{\"name\":\"redaccion\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/c2656ce0a4e1c3a0cb63204b17bce2d2\"},\"headline\":\"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano\",\"datePublished\":\"2024-10-31T15:50:00+00:00\",\"dateModified\":\"2025-11-08T22:52:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1644402728161.jpeg\",\"keywords\":[\"Campa\u00f1as publicitarias\",\"ChatBots\",\"fintech\",\"Latinoam\u00e9rica\",\"ROI\"],\"articleSection\":[\"Tech\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/\",\"name\":\"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano - Just Retail Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1644402728161.jpeg\",\"datePublished\":\"2024-10-31T15:50:00+00:00\",\"dateModified\":\"2025-11-08T22:52:57+00:00\",\"description\":\"Los chatbots con inteligencia artificial transforman la atenci\u00f3n al cliente en Am\u00e9rica Latina, optimizando recursos y experiencia al cliente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1644402728161.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/1644402728161.jpeg\",\"width\":906,\"height\":600,\"caption\":\"ChatBots\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"name\":\"Just Retail Latam\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\",\"name\":\"Just Retail Latam\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"width\":272,\"height\":90,\"caption\":\"Just Retail Latam\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/c2656ce0a4e1c3a0cb63204b17bce2d2\",\"name\":\"redaccion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"caption\":\"redaccion\"},\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/author\\\/redaccion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano - Just Retail Latam","description":"Los chatbots con inteligencia artificial transforman la atenci\u00f3n al cliente en Am\u00e9rica Latina, optimizando recursos y experiencia al cliente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/","og_locale":"es_ES","og_type":"article","og_title":"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano - Just Retail Latam","og_description":"Los chatbots con inteligencia artificial transforman la atenci\u00f3n al cliente en Am\u00e9rica Latina, optimizando recursos y experiencia al cliente.","og_url":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/","og_site_name":"Just Retail Latam","article_published_time":"2024-10-31T15:50:00+00:00","article_modified_time":"2025-11-08T22:52:57+00:00","og_image":[{"width":906,"height":600,"url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg","type":"image\/jpeg"}],"author":"redaccion","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"redaccion","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#article","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/"},"author":{"name":"redaccion","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/c2656ce0a4e1c3a0cb63204b17bce2d2"},"headline":"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano","datePublished":"2024-10-31T15:50:00+00:00","dateModified":"2025-11-08T22:52:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/"},"wordCount":440,"publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg","keywords":["Campa\u00f1as publicitarias","ChatBots","fintech","Latinoam\u00e9rica","ROI"],"articleSection":["Tech"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/","url":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/","name":"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano - Just Retail Latam","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#primaryimage"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg","datePublished":"2024-10-31T15:50:00+00:00","dateModified":"2025-11-08T22:52:57+00:00","description":"Los chatbots con inteligencia artificial transforman la atenci\u00f3n al cliente en Am\u00e9rica Latina, optimizando recursos y experiencia al cliente.","breadcrumb":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#primaryimage","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg","width":906,"height":600,"caption":"ChatBots"},{"@type":"BreadcrumbList","@id":"https:\/\/www.justretail.news\/latam\/noticias\/chatbots-personalizacion-y-eficiencia-en-el-retail-latinoamericano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.justretail.news\/latam\/"},{"@type":"ListItem","position":2,"name":"Chatbots: Personalizaci\u00f3n y Eficiencia en el Retail Latinoamericano"}]},{"@type":"WebSite","@id":"https:\/\/www.justretail.news\/latam\/#website","url":"https:\/\/www.justretail.news\/latam\/","name":"Just Retail Latam","description":"","publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.justretail.news\/latam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.justretail.news\/latam\/#organization","name":"Just Retail Latam","url":"https:\/\/www.justretail.news\/latam\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","width":272,"height":90,"caption":"Just Retail Latam"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/c2656ce0a4e1c3a0cb63204b17bce2d2","name":"redaccion","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","caption":"redaccion"},"url":"https:\/\/www.justretail.news\/latam\/noticias\/author\/redaccion\/"}]}},"jetpack_featured_media_url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/10\/1644402728161.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=1989"}],"version-history":[{"count":2,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1989\/revisions"}],"predecessor-version":[{"id":1997,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/1989\/revisions\/1997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media\/1996"}],"wp:attachment":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=1989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=1989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=1989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}