{"id":2174,"date":"2024-11-15T16:50:00","date_gmt":"2024-11-15T15:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=2174"},"modified":"2025-11-08T23:52:56","modified_gmt":"2025-11-08T22:52:56","slug":"blue-banana-expande-su-presencia-en-mexico","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/blue-banana-expande-su-presencia-en-mexico\/","title":{"rendered":"Blue Banana Expande su Presencia en M\u00e9xico"},"content":{"rendered":"\n

Blue Banana, la marca de moda y aventura, contin\u00faa su expansi\u00f3n en M\u00e9xico con la apertura de su segunda tienda. Esta nueva ubicaci\u00f3n se encuentra en el centro comercial Galer\u00edas Monterrey, en la ciudad hom\u00f3nima. <\/strong>La apertura de esta tienda representa un paso significativo en la estrategia de crecimiento de la marca en el mercado latinoamericano.<\/p>\n\n\n\n

Adem\u00e1s de la nueva tienda, Blue Banana ha iniciado una colaboraci\u00f3n estrat\u00e9gica con Liverpool, la mayor cadena de almacenes en M\u00e9xico.<\/strong> Esta alianza replica el exitoso modelo que la marca ha implementado en Espa\u00f1a con El Corte Ingl\u00e9s. Hasta la fecha, esta colaboraci\u00f3n ha dado lugar a 14 nuevos corners distribuidos en la Ciudad de M\u00e9xico y otras ciudades clave del pa\u00eds.<\/p>\n\n\n\n

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A lo largo de 2024, Blue Banana ha consolidado su presencia internacional. La marca ha implementado su estrategia omnicanal tanto en Espa\u00f1a como en el extranjero. En Espa\u00f1a, Blue Banana cuenta con 22 tiendas f\u00edsicas, 20 corners en El Corte Ingl\u00e9s y un outlet.<\/strong> En el extranjero, la marca ha abierto su primera tienda fuera de Espa\u00f1a en el centro comercial Santa F\u00e9, en Ciudad de M\u00e9xico<\/strong>, el m\u00e1s grande del pa\u00eds. Recientemente, tambi\u00e9n ha inaugurado puntos de venta en Portugal, Grecia, Andorra, Uruguay y Puerto Rico.<\/strong><\/p>\n\n\n\n

La elecci\u00f3n de Monterrey para la nueva tienda responde a la estrategia de crecimiento de Blue Banana en el mercado latinoamericano. El nuevo espacio de 74 m\u00b2 est\u00e1 dise\u00f1ado para ofrecer una experiencia inspirada en la naturaleza y la aventura. La decoraci\u00f3n de la tienda incluye elementos que hacen referencia a deportes como el esqu\u00ed, el surf y el skate. Adem\u00e1s, las pantallas en la tienda muestran contenido visual propio, celebrando el esp\u00edritu libre y viajero de la marca.<\/p>\n\n\n\n

Blue Banana tambi\u00e9n cuenta con su propia web mexicana, desde donde ofrece prendas a toda la geograf\u00eda del pa\u00eds. A trav\u00e9s de su acuerdo con Liverpool, la marca ha lanzado una importante campa\u00f1a de expansi\u00f3n en la zona. Esta colaboraci\u00f3n ha permitido la incorporaci\u00f3n de su ecommerce, as\u00ed como la inauguraci\u00f3n de 14 corners en los centros de Liverpool. Estos corners se distribuyen en la Ciudad de M\u00e9xico, as\u00ed como en Tijuana, Puebla, Monterrey y Guadalajara.<\/p>\n\n\n\n

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Juan Fern\u00e1ndez-Estrada, co-CEO de Blue Banana, coment\u00f3 sobre la expansi\u00f3n: \u201cNos hemos preparado a conciencia para dar este paso. Tras m\u00e1s de ocho a\u00f1os de aventura con Blue Banana, sentimos que estamos en un gran momento para apostar por la internacionalizaci\u00f3n<\/strong>\u201d. Adem\u00e1s, destac\u00f3 la importancia de abrir la primera tienda f\u00edsica en el extranjero y el entusiasmo por seguir creciendo en M\u00e9xico.<\/p>\n\n\n\n

Por su parte, Nacho Rivera, co-CEO de Blue Banana, expres\u00f3 su deseo de que la filosof\u00eda de la marca llegue a un mayor n\u00famero de personas. \u201cEsperamos que todos los mexicanos sientan de cerca la nueva aventura y que vean en Blue Banana una marca que los acompa\u00f1a en sus viajes\u201d, afirm\u00f3.<\/p>\n\n\n\n

La nueva tienda de Monterrey, abierta desde el 14 de noviembre, ofrece una selecci\u00f3n de prendas emblem\u00e1ticas de la marca.<\/strong> Entre ellas se encuentran las colecciones Nature y Classic, que incluyen la famosa camiseta Classic en blanco, una de las favoritas de los mexicanos.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Blue Banana, la marca de moda y aventura, contin\u00faa su expansi\u00f3n en M\u00e9xico con la apertura de su segunda tienda. Esta nueva ubicaci\u00f3n se encuentra en el centro comercial Galer\u00edas Monterrey, en la ciudad hom\u00f3nima. La apertura de esta tienda representa un paso significativo en la estrategia de crecimiento de la marca en el mercado […]<\/p>\n","protected":false},"author":3,"featured_media":2178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[65,66,455,68,248],"class_list":{"0":"post-2174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-locations","8":"tag-expansion","9":"tag-mexico","10":"tag-monterrey","11":"tag-puerto-rico","12":"tag-uruguay"},"yoast_head":"\nBlue Banana Expande su Presencia en M\u00e9xico - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"La marca de aventura, Blue Banana, contin\u00faa con su expansi\u00f3n por M\u00e9xico, llegando ahora a Galer\u00edas Monterrey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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