{"id":2469,"date":"2024-12-13T16:50:00","date_gmt":"2024-12-13T15:50:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=2469"},"modified":"2025-11-08T23:52:54","modified_gmt":"2025-11-08T22:52:54","slug":"falabella-expande-su-presencia-en-peru-y-mexico","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/falabella-expande-su-presencia-en-peru-y-mexico\/","title":{"rendered":"Falabella Expande su Presencia en Per\u00fa y M\u00e9xico"},"content":{"rendered":"\n

Falabella, el gigante del retail latinoamericano, ha anunciado un plan de expansi\u00f3n ambicioso en Per\u00fa y M\u00e9xico. La compa\u00f1\u00eda destinar\u00e1 una inversi\u00f3n hist\u00f3rica de 650 millones de d\u00f3lares para el a\u00f1o 2025. <\/strong>Este monto representa un aumento cercano al 30% en comparaci\u00f3n con la inversi\u00f3n realizada en 2024. La estrategia de Falabella se centra en abrir nuevas tiendas y modernizar sus operaciones en la regi\u00f3n.<\/p>\n\n\n\n

La inversi\u00f3n se enfocar\u00e1 principalmente en la apertura de 15 nuevas tiendas. Estas incluir\u00e1n supermercados Tottus en Per\u00fa y tiendas Sodimac en M\u00e9xico. Adem\u00e1s, Falabella planea realizar remodelaciones significativas en sus centros comerciales Mall Plaza, tanto en Chile como en Per\u00fa. <\/strong>Esta expansi\u00f3n busca consolidar la presencia de la marca en el mercado latinoamericano y mejorar la experiencia del cliente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La estrategia de Falabella se basa en dos pilares fundamentales: la optimizaci\u00f3n de la experiencia del cliente y el crecimiento sostenible. La compa\u00f1\u00eda busca ofrecer una experiencia de compra m\u00e1s personalizada y conveniente, combinando sus canales f\u00edsicos y digitales. <\/strong>Seg\u00fan Juan Pablo Harrison, Gerente Corporativo de Administraci\u00f3n y Finanzas de Falabella, la inversi\u00f3n permitir\u00e1 a la empresa aumentar su participaci\u00f3n de mercado y mejorar su rentabilidad.<\/p>\n\n\n\n

La modernizaci\u00f3n de los centros comerciales es un aspecto clave de esta estrategia. Falabella invertir\u00e1 en la mejora de las instalaciones de Mall Plaza para ofrecer una propuesta de valor m\u00e1s atractiva a los consumidores. Adem\u00e1s, la renovaci\u00f3n de las tiendas de todos los formatos de Falabella se llevar\u00e1 a cabo para crear un ambiente de compra m\u00e1s agradable y eficiente.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

La compa\u00f1\u00eda tambi\u00e9n se enfocar\u00e1 en fortalecer su oferta omnicanal. Esto implica invertir en tecnolog\u00edas y plataformas digitales que mejoren la experiencia de compra en l\u00ednea y faciliten la integraci\u00f3n entre los canales f\u00edsicos y digitales. \u00a0Esta estrategia busca adaptarse a las tendencias actuales del mercado y satisfacer las necesidades cambiantes de los consumidores.<\/p>\n\n\n\n

Falabella espera que este plan de inversiones le permita consolidar su posici\u00f3n como la principal opci\u00f3n de compra para millones de consumidores en la regi\u00f3n. \u00a0La compa\u00f1\u00eda reafirma su compromiso con el crecimiento y la modernizaci\u00f3n, lo que la posiciona como un actor clave en la transformaci\u00f3n del sector retail en Latinoam\u00e9rica.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Falabella, el gigante del retail latinoamericano, ha anunciado un plan de expansi\u00f3n ambicioso en Per\u00fa y M\u00e9xico. La compa\u00f1\u00eda destinar\u00e1 una inversi\u00f3n hist\u00f3rica de 650 millones de d\u00f3lares para el a\u00f1o 2025. Este monto representa un aumento cercano al 30% en comparaci\u00f3n con la inversi\u00f3n realizada en 2024. La estrategia de Falabella se centra en […]<\/p>\n","protected":false},"author":3,"featured_media":2472,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[148,131,65,209,261,502,66,75,501],"class_list":{"0":"post-2469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-chile","9":"tag-ecommerce","10":"tag-expansion","11":"tag-falabella","12":"tag-inversion","13":"tag-mall-plaza","14":"tag-mexico","15":"tag-peru","16":"tag-remodelacion"},"yoast_head":"\nFalabella Expande su Presencia en Per\u00fa y M\u00e9xico - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Falabella invertir\u00e1 650 millones de d\u00f3lares en 2025 para abrir 15 nuevas tiendas en Per\u00fa y M\u00e9xico, modernizando sus centros comerciales.\" \/>\n<meta name=\"robots\" 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