{"id":2593,"date":"2024-12-30T16:59:00","date_gmt":"2024-12-30T15:59:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=2593"},"modified":"2025-11-08T23:52:52","modified_gmt":"2025-11-08T22:52:52","slug":"discounters-en-colombia-lideres-del-mercado-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/discounters-en-colombia-lideres-del-mercado-en-latinoamerica\/","title":{"rendered":"Discounters en Colombia: L\u00edderes del Mercado en Latinoam\u00e9rica"},"content":{"rendered":"\n

En 2024, los discounters en Colombia han alcanzado una participaci\u00f3n de mercado sin precedentes en Am\u00e9rica Latina. Este crecimiento se debe a varios factores, incluyendo la alta frecuencia de compra y la diversificaci\u00f3n de productos. Seg\u00fan un estudio de Kantar, los discounters han logrado una penetraci\u00f3n del 99,5% en los hogares colombianos<\/strong>, lo que los convierte en el canal m\u00e1s din\u00e1mico del sector.<\/p>\n\n\n\n

Desde 2015, la penetraci\u00f3n de los discounters ha aumentado significativamente. En ese a\u00f1o, la penetraci\u00f3n era del 36%, con un gasto anual promedio de COP$261,000 por hogar. <\/strong>En contraste, en 2024, el gasto promedio ha crecido a COP$2,2 millones. Este aumento en el gasto se ha visto impulsado por un incremento del 17% en el ticket de compra en el \u00faltimo a\u00f1o.<\/p>\n\n\n\n

Los discounters, como Tiendas Ara y D1, han logrado captar la atenci\u00f3n de los consumidores al ofrecer precios competitivos y una amplia variedad de productos. Estos establecimientos permiten a los hogares colombianos realizar compras frecuentes, con un promedio de 63 visitas al a\u00f1o. Adem\u00e1s, los discounters han superado a otros formatos de venta en t\u00e9rminos de categor\u00edas compradas, alcanzando un promedio de 52 categor\u00edas por hogar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La inclusi\u00f3n de marcas propias tambi\u00e9n ha sido un factor clave en el crecimiento de los discounters. En Colombia, la participaci\u00f3n de marcas propias en este canal alcanza el 24%, superando el 13% de Costa Rica, el segundo pa\u00eds con mayor participaci\u00f3n en Am\u00e9rica Latina.<\/strong> Este enfoque en marcas propias ha permitido a los discounters acercarse a tendencias de premiumizaci\u00f3n, ofreciendo productos de mayor valor a los consumidores. <\/p>\n\n\n\n

Sin embargo, el futuro de los discounters no est\u00e1 exento de desaf\u00edos. Kantar advierte que la alta frecuencia de compra representa un reto para estos establecimientos. <\/strong>Para mantenerse relevantes, los discounters deben diversificar su oferta de productos y repensar sus estrategias de gesti\u00f3n de categor\u00edas. La capacidad de adaptarse a las necesidades del mercado local ser\u00e1 crucial para su evoluci\u00f3n en los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El crecimiento exponencial de los discounters en Colombia refleja un cambio en el comportamiento del consumidor. Los hogares colombianos buscan opciones de compra que ofrezcan conveniencia y valor. Este cambio ha llevado a los discounters a evolucionar m\u00e1s all\u00e1 de su propuesta inicial de precios bajos, incorporando innovaci\u00f3n en la experiencia de compra. <\/p>\n\n\n\n

Estas tiendas en Colombia han logrado una posici\u00f3n destacada en el mercado de Am\u00e9rica Latina. <\/strong>Su capacidad para adaptarse y ofrecer productos variados ha sido fundamental para su \u00e9xito. A medida que el sector minorista contin\u00faa evolucionando, los discounters deber\u00e1n enfrentar nuevos desaf\u00edos y oportunidades para mantener su liderazgo.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2024, los discounters en Colombia han alcanzado una participaci\u00f3n de mercado sin precedentes en Am\u00e9rica Latina. Este crecimiento se debe a varios factores, incluyendo la alta frecuencia de compra y la diversificaci\u00f3n de productos. Seg\u00fan un estudio de Kantar, los discounters han logrado una penetraci\u00f3n del 99,5% en los hogares colombianos, lo que los […]<\/p>\n","protected":false},"author":3,"featured_media":2596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[78,440,534,532],"class_list":{"0":"post-2593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-colombia","9":"tag-costa-rica","10":"tag-d1","11":"tag-discounters"},"yoast_head":"\nDiscounters en Colombia: L\u00edderes del Mercado en Latinoam\u00e9rica - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Los discounters en Colombia alcanzan una participaci\u00f3n de mercado del 99,5% en 2024, superando a otros formatos de venta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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