{"id":2694,"date":"2025-01-13T15:10:00","date_gmt":"2025-01-13T14:10:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=2694"},"modified":"2025-11-08T23:52:32","modified_gmt":"2025-11-08T22:52:32","slug":"decathlon-regresa-a-argentina-y-busca-llegar-a-nuevos-territorios","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/decathlon-regresa-a-argentina-y-busca-llegar-a-nuevos-territorios\/","title":{"rendered":"Decathlon Regresa a Argentina y busca llegar a nuevos territorios"},"content":{"rendered":"\n

Decathlon, el gigante franc\u00e9s de distribuci\u00f3n de equipamiento deportivo, se prepara para regresar al mercado argentino tras casi dos d\u00e9cadas de ausencia. Este regreso marca un hito significativo en la estrategia de expansi\u00f3n de la marca en Am\u00e9rica Latina. La compa\u00f1\u00eda planea abrir su primera tienda en Buenos Aires<\/strong>, lo que representa un paso importante en su reingreso al pa\u00eds.<\/p>\n\n\n\n

La decisi\u00f3n de reabrir en Argentina responde a un an\u00e1lisis exhaustivo del mercado local. Decathlon busca adaptarse a un entorno que ha cambiado considerablemente desde su salida. La empresa se encuentra en la fase final de selecci\u00f3n de la ubicaci\u00f3n ideal para su tienda.<\/strong> Actualmente, mantiene conversaciones con diversas cadenas comerciales para asegurar un lugar estrat\u00e9gico.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Se espera que la nueva tienda comience a operar este a\u00f1o. Si la acogida es positiva, Decathlon contempla abrir entre veinte y treinta sucursales adicionales en todo el pa\u00eds en un futuro cercano<\/strong>. Esta ambici\u00f3n refleja el deseo de la marca por reconquistar el mercado argentino, que ha mostrado un creciente inter\u00e9s por el deporte y el bienestar.<\/p>\n\n\n\n

El regreso de Decathlon se llevar\u00e1 a cabo en colaboraci\u00f3n con el Grupo One. Este socio latinoamericano ya gestiona las operaciones de la marca en Uruguay y Paraguay<\/strong>, donde ha inaugurado tiendas recientemente. La experiencia del Grupo One en el \u00e1mbito local ser\u00e1 fundamental para garantizar que la reintroducci\u00f3n de la marca sea bien recibida.<\/p>\n\n\n\n

Un futuro Prometedor<\/h2>\n\n\n\n

Decathlon no solo busca consolidarse en Argentina. La empresa tambi\u00e9n experimenta un crecimiento en otras regiones, como India, donde ha establecido una alianza estrat\u00e9gica con Myntra. Esta diversificaci\u00f3n de mercados es crucial para la compa\u00f1\u00eda, que al cierre de 2023 contaba con 1,749 establecimientos en 78 territorios.<\/strong><\/p>\n\n\n\n

Los resultados financieros recientes de Decathlon reflejan su capacidad de recuperaci\u00f3n en mercados donde opera actualmente. A finales de 2023, la compa\u00f1\u00eda report\u00f3 un beneficio neto de 931 millones de euros, lo que representa un ligero aumento respecto al a\u00f1o anterior. Estos n\u00fameros sugieren una s\u00f3lida estructura financiera que puede respaldar su nueva aventura en Argentina.<\/p>\n\n\n\n

\n
\"Decathlon\"<\/figure>\n\n\n\n
\"Decathlon\"<\/figure>\n<\/figure>\n\n\n\n

El regreso de Decathlon a Buenos Aires podr\u00eda marcar el inicio de una nueva era llena de oportunidades y desaf\u00edos en un entorno comercial en constante cambio. La marca se enfrenta a la necesidad de adaptarse a las preferencias y necesidades de los consumidores argentinos, quienes buscan productos de calidad a precios accesibles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Decathlon, el gigante franc\u00e9s de distribuci\u00f3n de equipamiento deportivo, se prepara para regresar al mercado argentino tras casi dos d\u00e9cadas de ausencia. Este regreso marca un hito significativo en la estrategia de expansi\u00f3n de la marca en Am\u00e9rica Latina. La compa\u00f1\u00eda planea abrir su primera tienda en Buenos Aires, lo que representa un paso importante […]<\/p>\n","protected":false},"author":3,"featured_media":2701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[40],"tags":[189,194,563,65,564,565],"class_list":["post-2694","post","type-post","status-publish","format-standard","has-post-thumbnail","category-locations","tag-apertura","tag-argentina","tag-decathlon","tag-expansion","tag-grupo-one","tag-myntra"],"yoast_head":"\nDecathlon Regresa a Argentina y busca llegar a nuevos territorios - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Decathlon 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