{"id":2825,"date":"2025-01-24T15:30:00","date_gmt":"2025-01-24T14:30:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=2825"},"modified":"2025-11-08T23:52:31","modified_gmt":"2025-11-08T22:52:31","slug":"carrefour-aumenta-su-presencia-en-argentina-con-nuevas-marcas","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/carrefour-aumenta-su-presencia-en-argentina-con-nuevas-marcas\/","title":{"rendered":"Carrefour aumenta su presencia en Argentina con nuevas marcas"},"content":{"rendered":"\n

Carrefour ha intensificado su enfoque en las marcas propias en Argentina, lanzando m\u00e1s de 470 nuevos productos en 2024. Esta estrategia responde a un mercado donde los consumidores buscan calidad a precios accesibles. <\/strong>La cadena de supermercados ha introducido productos en diversas categor\u00edas, incluyendo helados, galletitas, snacks, condimentos, mermeladas y productos de perfumer\u00eda.<\/p>\n\n\n\n

La importancia de las marcas propias se ha incrementado en un entorno competitivo. Carrefour ha utilizado estas marcas para atraer nuevos clientes y fidelizar a los existentes.<\/strong> La compa\u00f1\u00eda ha observado un crecimiento significativo en categor\u00edas como helados y snacks saludables, adapt\u00e1ndose a las tendencias de consumo actuales.<\/p>\n\n\n\n

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El liderazgo de Carrefour en Argentina tambi\u00e9n ha cambiado. David Collas asumir\u00e1 como director general a partir del 20 de enero de 2025. <\/strong>Collas, un ejecutivo con experiencia en el grupo, reportar\u00e1 a St\u00e9phane Maquaire, director ejecutivo de Carrefour Am\u00e9rica Latina.<\/p>\n\n\n\n

Adem\u00e1s de la expansi\u00f3n de marcas propias, Carrefour ha ampliado su red de distribuci\u00f3n. La reciente apertura de una sucursal en General Madariaga permite a la cadena llegar a localidades como Pinamar y Villa Gesell. Esta expansi\u00f3n geogr\u00e1fica es parte de un esfuerzo mayor para mejorar el acceso a sus productos.<\/p>\n\n\n\n

Carrefour tambi\u00e9n ha establecido alianzas estrat\u00e9gicas para fortalecer su presencia en el mercado. La colaboraci\u00f3n con la plataforma de entrega \u00abPedidos Ya\u00bb permite a los consumidores realizar compras y recibir productos en minutos, incluso en la playa durante la temporada de verano.<\/p>\n\n\n\n

\"Carrefour\"<\/figure>\n\n\n\n

La compa\u00f1\u00eda ha implementado diversas estrategias para adaptarse a un entorno econ\u00f3mico desafiante. Las promociones exclusivas y los descuentos en marcas propias son algunas de las t\u00e1cticas utilizadas para atraer a los consumidores. Carrefour ha logrado posicionarse como un referente en el sector de supermercados en Argentina<\/strong>, a pesar de la inflaci\u00f3n y la fluctuaci\u00f3n del poder adquisitivo.<\/p>\n\n\n\n

El enfoque en las marcas propias ha demostrado ser efectivo. Los consumidores perciben que la calidad y variedad de estas marcas han mejorado, lo que las hace m\u00e1s competitivas frente a las marcas tradicionales. Carrefour ha respondido a esta percepci\u00f3n positiva lanzando productos que van desde opciones b\u00e1sicas hasta alternativas gourmet<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour ha intensificado su enfoque en las marcas propias en Argentina, lanzando m\u00e1s de 470 nuevos productos en 2024. Esta estrategia responde a un mercado donde los consumidores buscan calidad a precios accesibles. La cadena de supermercados ha introducido productos en diversas categor\u00edas, incluyendo helados, galletitas, snacks, condimentos, mermeladas y productos de perfumer\u00eda. La importancia […]<\/p>\n","protected":false},"author":3,"featured_media":2827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59],"tags":[194,216,596,52,218],"class_list":{"0":"post-2825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"tag-argentina","9":"tag-carrefour","10":"tag-marcas","11":"tag-retail","12":"tag-supermercados"},"yoast_head":"\nCarrefour aumenta su presencia en Argentina con nuevas marcas - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Carrefour ha intensificado su enfoque en las marcas propias en Argentina, lanzando m\u00e1s de 470 nuevos productos en 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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