{"id":3196,"date":"2025-03-07T15:05:00","date_gmt":"2025-03-07T14:05:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3196"},"modified":"2025-11-08T23:52:28","modified_gmt":"2025-11-08T22:52:28","slug":"victorias-secret-acelera-su-expansion-en-argentina","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/victorias-secret-acelera-su-expansion-en-argentina\/","title":{"rendered":"Victoria\u2019s Secret acelera su expansi\u00f3n en Argentina"},"content":{"rendered":"\n

Expansi\u00f3n en el mercado argentino<\/h2>\n\n\n\n

Victoria\u2019s Secret, la reconocida marca de lencer\u00eda y productos de belleza, ha decidido acelerar su expansi\u00f3n en Argentina tras el \u00e9xito de su primer local en el shopping Unicenter.<\/strong> Seg\u00fan inform\u00f3 \u00c1mbito, la compa\u00f1\u00eda ya tiene planes en marcha para abrir nuevas tiendas en el pa\u00eds y continuar su crecimiento en el mercado latinoamericano.<\/p>\n\n\n\n

Desde su inauguraci\u00f3n en diciembre de 2023, la primera tienda ha superado las expectativas en ventas y afluencia de clientes. \u00abEl recibimiento del p\u00fablico ha sido extraordinario, lo que reafirma el potencial del mercado argentino para nuestra marca\u00bb, se\u00f1alaron fuentes cercanas a la empresa (\u00c1mbito, 2025).<\/p>\n\n\n\n

\n
\"Victoria\u2019s<\/figure>\n\n\n\n
\"Victoria\u2019s<\/figure>\n<\/figure>\n\n\n\n

Nuevas aperturas y apuesta por Vaca Muerta<\/h2>\n\n\n\n

En el marco de su estrategia de expansi\u00f3n, Victoria\u2019s Secret eval\u00faa diversas ubicaciones estrat\u00e9gicas para sus nuevas sucursales. Buenos Aires sigue siendo un foco importante, pero la firma tambi\u00e9n apunta a ciudades clave del interior del pa\u00eds.<\/strong><\/p>\n\n\n\n

Uno de los mercados que ha llamado la atenci\u00f3n de la compa\u00f1\u00eda es Neuqu\u00e9n, en particular la regi\u00f3n de Vaca Muerta. De acuerdo con InNeuqu\u00e9n, el auge econ\u00f3mico impulsado por la industria petrolera ha generado un aumento del consumo y la inversi\u00f3n en retail. \u00abLa presencia de grandes marcas en Neuqu\u00e9n no es casualidad. El crecimiento del sector energ\u00e9tico ha dinamizado la econom\u00eda y fortalecido el comercio\u00bb, explicaron expertos del sector (InNeuqu\u00e9n, 2025).<\/p>\n\n\n\n

Expansi\u00f3n regional y crecimiento del sector<\/h2>\n\n\n\n

El desembarco de Victoria\u2019s Secret en Argentina responde a una estrategia global de crecimiento en mercados emergentes. La marca, que ya cuenta con presencia en Brasil, Chile y Colombia, busca consolidarse en Sudam\u00e9rica mediante aperturas en ciudades con alto potencial de consumo.<\/strong><\/p>\n\n\n\n

Seg\u00fan datos del sector, el retail de lujo y moda en Argentina ha mostrado signos de recuperaci\u00f3n, a pesar del desafiante contexto econ\u00f3mico. La llegada de marcas internacionales refuerza esta tendencia y evidencia un inter\u00e9s creciente por parte de los consumidores en experiencias de compra premium.<\/p>\n\n\n\n

Con una estrategia de expansi\u00f3n definida, Victoria\u2019s Secret<\/a> apuesta por el mercado argentino con la apertura de nuevas tiendas.<\/strong> El \u00e9xito de su primer local ha impulsado la b\u00fasqueda de nuevas locaciones, con especial inter\u00e9s en regiones de alto crecimiento econ\u00f3mico como Vaca Muerta. Esta expansi\u00f3n refleja la confianza de la marca en el potencial del retail argentino y en la demanda de productos premium en el pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Expansi\u00f3n en el mercado argentino Victoria\u2019s Secret, la reconocida marca de lencer\u00eda y productos de belleza, ha decidido acelerar su expansi\u00f3n en Argentina tras el \u00e9xito de su primer local en el shopping Unicenter. Seg\u00fan inform\u00f3 \u00c1mbito, la compa\u00f1\u00eda ya tiene planes en marcha para abrir nuevas tiendas en el pa\u00eds y continuar su crecimiento […]<\/p>\n","protected":false},"author":3,"featured_media":3200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[366,194,65,52,694],"class_list":{"0":"post-3196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-locations","8":"tag-aperturas","9":"tag-argentina","10":"tag-expansion","11":"tag-retail","12":"tag-victorias-secret"},"yoast_head":"\nVictoria\u2019s Secret acelera su expansi\u00f3n en Argentina - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Victoria\u2019s Secret apuesta por el mercado argentino con la apertura de nuevas tiendas as\u00ed continuando con prometedora expansi\u00f3n.\" \/>\n<meta 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