{"id":3397,"date":"2025-04-01T15:20:00","date_gmt":"2025-04-01T13:20:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3397"},"modified":"2025-11-08T23:52:26","modified_gmt":"2025-11-08T22:52:26","slug":"aruma-expande-su-presencia-en-latam","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/aruma-expande-su-presencia-en-latam\/","title":{"rendered":"Aruma Expande su Presencia en LATAM"},"content":{"rendered":"\n<p>Aruma, la reconocida cadena de tiendas de belleza de Per\u00fa, ha dado un paso significativo en su estrategia de expansi\u00f3n al ingresar a los mercados de Colombia y M\u00e9xico. <strong>Fundada en 2017, la empresa ha mantenido un crecimiento constante y planea abrir 140 tiendas en Per\u00fa este a\u00f1o.<\/strong> A partir de 2024, la marca se enfocar\u00e1 en consolidar su presencia en mercados clave de Latinoam\u00e9rica.<\/p>\n\n\n\n<p>La incursi\u00f3n de Aruma en Colombia se materializa a trav\u00e9s de la adquisici\u00f3n de Prosal\u00f3n, un operador de la conocida cadena Cromantic.<strong> La primera tienda de Aruma en Colombia abrir\u00e1 sus puertas en abril en Bogot\u00e1, seguida de otra en mayo en Medell\u00edn. <\/strong>La compa\u00f1\u00eda tiene como objetivo alcanzar un total de 25 establecimientos en el pa\u00eds para 2025.<\/p>\n\n\n\n<p>La operaci\u00f3n en Colombia estar\u00e1 liderada por Adelaida Arango, una ejecutiva con amplia experiencia en el sector de belleza y retail. Arango se encargar\u00e1 de consolidar la marca en este nuevo mercado, asegurando que la propuesta de Aruma se adapte a las necesidades locales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"600\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4.jpg\" alt=\"aruma\" class=\"wp-image-3398\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4.jpg 1018w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4-300x177.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4-768x453.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4-713x420.jpg 713w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4-150x88.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/04\/Economia_Web-52-4-696x410.jpg 696w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategia de Crecimiento en M\u00e9xico<\/h2>\n\n\n\n<p>Paralelamente, Aruma ha reforzado su presencia en M\u00e9xico mediante la instalaci\u00f3n de una oficina de proyectos desde el a\u00f1o pasado. <strong>En mayo, la empresa abrir\u00e1 su primera tienda en el centro comercial Toreo<\/strong>, ubicado en la Ciudad de M\u00e9xico. Este es solo el inicio de un plan que contempla la apertura de diez tiendas en la capital durante 2025.<\/p>\n\n\n\n<p>La direcci\u00f3n de esta operaci\u00f3n en M\u00e9xico estar\u00e1 a cargo de Natalia Z\u00e1rate, una l\u00edder reconocida en el sector. Z\u00e1rate ser\u00e1 responsable del desarrollo de la marca en el pa\u00eds, donde Aruma busca ofrecer productos de belleza accesibles y de calidad a las consumidoras.<\/p>\n\n\n\n<p>Aruma se enfoca en democratizar la belleza, ofreciendo productos en tendencia a precios accesibles. La empresa busca acercar m\u00e1s opciones de calidad a las consumidoras de la regi\u00f3n y brindar una experiencia de compra diferenciada, lo que la posiciona como un referente en la industria de la belleza en Latinoam\u00e9rica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto en el Mercado de Belleza<\/h2>\n\n\n\n<p>La llegada de Aruma a Colombia y M\u00e9xico representa un avance clave en su expansi\u00f3n regional. La marca <strong>se posiciona para competir en un mercado que se espera que mueva m\u00e1s de 9,800 millones de d\u00f3lares este a\u00f1o<\/strong>, seg\u00fan estimaciones del sector.<\/p>\n\n\n\n<p>Con su propuesta centrada en la accesibilidad y la calidad, Aruma se enfrenta a la competencia de gigantes de la belleza como DBS Beauty Store y Sephora, que tambi\u00e9n est\u00e1n planeando su entrada en estos mercados. Sin embargo, la estrategia de Aruma se basa en ofrecer una experiencia de compra \u00fanica y productos que resuenen con las necesidades de las consumidoras locales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aruma, la cadena peruana de belleza, inicia su expansi\u00f3n en Colombia y M\u00e9xico, buscando democratizar el acceso a productos de belleza.<\/p>\n","protected":false},"author":3,"featured_media":3399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[753,366,78,65,412,66],"class_list":{"0":"post-3397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retailers","8":"tag-adelaida-arango","9":"tag-aperturas","10":"tag-colombia","11":"tag-expansion","12":"tag-latinoamerica","13":"tag-mexico"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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