{"id":3402,"date":"2025-04-02T15:15:00","date_gmt":"2025-04-02T13:15:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3402"},"modified":"2025-11-08T23:52:26","modified_gmt":"2025-11-08T22:52:26","slug":"digitalizacion-en-delivery-y-supermercados-en-peru","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/digitalizacion-en-delivery-y-supermercados-en-peru\/","title":{"rendered":"Digitalizaci\u00f3n en delivery y supermercados en Per\u00fa"},"content":{"rendered":"\n

La forma en que los peruanos realizan sus compras ha cambiado dr\u00e1sticamente en los \u00faltimos a\u00f1os. La digitalizaci\u00f3n y la b\u00fasqueda de inmediatez han impulsado el crecimiento de las compras a trav\u00e9s de plataformas digitales. Seg\u00fan datos de Rappi, el uso de servicios de entrega ultrarr\u00e1pida y supermercados 100% digitales ha aumentado significativamente, especialmente entre los usuarios de 20 a 45 a\u00f1os.<\/strong><\/p>\n\n\n\n

Rappi, la superapp latinoamericana, ha reportado que actualmente el 30% de sus usuarios en Per\u00fa utiliza el servicio Turbo, que permite recibir productos en menos de diez minutos. Este servicio ha visto un incremento del 45% en la demanda durante el \u00faltimo a\u00f1o<\/strong>, lo que refleja un cambio en los h\u00e1bitos de consumo de los peruanos. Entre los productos m\u00e1s solicitados se encuentran cervezas, bebidas, panader\u00eda, snacks, huevos y carnes, con un pico de pedidos que se registra entre las 11:00 a.m. y las 9:00 p.m.<\/p>\n\n\n\n

La Cesta: un supermercado 100% digital<\/h2>\n\n\n\n

Adem\u00e1s del servicio Turbo, los supermercados digitales est\u00e1n ganando terreno en el mercado peruano. La Cesta, el primer mercado completamente digital de Rappi, est\u00e1 redefiniendo el concepto de supermercado en el pa\u00eds.<\/strong> Este modelo elimina la necesidad de tiendas f\u00edsicas y ofrece una experiencia de compra totalmente virtual. Desde su lanzamiento, La Cesta ha experimentado un crecimiento del 250% en el n\u00famero de usuarios, con un ticket promedio de S\/ 250.<\/p>\n\n\n\n

Los productos m\u00e1s adquiridos a trav\u00e9s de este formato incluyen despensa, frutas, verduras, cuidado personal y carnes, siendo esta \u00faltima categor\u00eda la m\u00e1s demandada. Micaela Rivero, Head de Turbo de Rappi Per\u00fa, destac\u00f3: \u00abCon Turbo, ampliamos la oferta de productos disponibles con entregas cada vez m\u00e1s r\u00e1pidas, mientras que con La Cesta, expandimos nuestra cobertura para que m\u00e1s peruanos accedan a un supermercado 100% digital con la misma practicidad de un click\u00bb.<\/strong><\/p>\n\n\n\n

\"digitalizaci\u00f3n\"<\/figure>\n\n\n\n

Tendencias en el retail digital<\/h2>\n\n\n\n

El crecimiento de estos servicios no se limita a Per\u00fa. Rappi ha observado tendencias similares en otros pa\u00edses de la regi\u00f3n, como Colombia, M\u00e9xico y Argentina. En estos lugares, el uso de Turbo ha crecido un 40%, mientras que los supermercados digitales han captado un 60% <\/strong>de nuevos usuarios en el \u00faltimo a\u00f1o. En Per\u00fa, se destaca un aumento del 10% en la participaci\u00f3n del segmento femenino en el uso de estas alternativas.<\/p>\n\n\n\n

Con un crecimiento sostenido en estas verticales, Rappi<\/a> contin\u00faa consolidando su apuesta por la innovaci\u00f3n en el retail digital en Per\u00fa. La compa\u00f1\u00eda busca ofrecer soluciones que respondan a las nuevas exigencias de rapidez y practicidad de los consumidores, adapt\u00e1ndose a un mercado en constante evoluci\u00f3n.<\/p>\n\n\n\n


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La digitalizaci\u00f3n y la inmediatez est\u00e1n transformando las compras en Per\u00fa, con un aumento del 30% en el uso del servicio Turbo de Rappi.<\/p>\n","protected":false},"author":3,"featured_media":3404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[60],"tags":[755,754,75,341,218],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech","tag-delivery","tag-digitalizacion","tag-peru","tag-retailers","tag-supermercados"],"yoast_head":"\nDigitalizaci\u00f3n en delivery y supermercados en Per\u00fa - Just Retail Latam<\/title>\n<meta name=\"description\" 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