{"id":3509,"date":"2025-04-21T00:35:21","date_gmt":"2025-04-20T22:35:21","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3509"},"modified":"2025-11-08T23:50:39","modified_gmt":"2025-11-08T22:50:39","slug":"the-extreme-collection-impulsa-su-crecimiento-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/the-extreme-collection-impulsa-su-crecimiento-en-latinoamerica\/","title":{"rendered":"The Extreme Collection impulsa su crecimiento en Latinoam\u00e9rica"},"content":{"rendered":"\n

Refuerzo industrial y expansi\u00f3n internacional<\/h2>\n\n\n\n

La firma madrile\u00f1a de moda femenina, The Extreme Collection, ha fortalecido su estructura industrial con la apertura de un nuevo centro de planchado en Espa\u00f1a. Esta decisi\u00f3n responde a la dificultad de encontrar proveedores confiables, seg\u00fan explic\u00f3 Jorge Garc\u00eda, cofundador y consejero delegado de la compa\u00f1\u00eda. Con esta incorporaci\u00f3n, la empresa suma cuatro instalaciones productivas, incluyendo tres plantas en Madrid y Toledo, adem\u00e1s de un centro log\u00edstico en Sonseca.<\/p>\n\n\n\n

\"Extreme<\/figure>\n\n\n\n

Estrategia de internacionalizaci\u00f3n<\/h2>\n\n\n\n

En 2024, The Extreme Collection logr\u00f3 que el 40% de sus ventas provinieran del extranjero, <\/strong>destacando Italia y China como mercados clave, cada uno representando el 5% de la facturaci\u00f3n total. En China, la empresa opera mediante un socio que gestiona un centro log\u00edstico para distribuir sus productos en el pa\u00eds.<\/p>\n\n\n\n

La compa\u00f1\u00eda tiene previsto abrir un corner de 30 metros cuadrados en un concept store en Panam\u00e1<\/strong>, marcando su entrada en el mercado centroamericano.<\/strong> Adem\u00e1s, est\u00e1 desarrollando estrategias digitales espec\u00edficas para mercados como Francia, Italia y Reino Unido, con el objetivo de impulsar su presencia en l\u00ednea mediante campa\u00f1as de marketing e influencers locales.<\/p>\n\n\n

\n
\"Extreme<\/figure>\n<\/div>\n\n\n

Modelo de negocio y producci\u00f3n<\/h2>\n\n\n\n

The Extreme Collection<\/a> mantiene tres tiendas f\u00edsicas en Madrid y no planea expandir su presencia retail. Su modelo de negocio se basa en el comercio electr\u00f3nico y el canal wholesale, que representan el 30% y 40% de sus ventas, respectivamente<\/strong>. La empresa comercializa aproximadamente 30,000 prendas al a\u00f1o, con un ticket medio de 300 euros.<\/p>\n\n\n\n

Fundada en 1990 por Jorge y Mariano Garc\u00eda Magari\u00f1os, la marca se especializa en chaquetas para mujer, aunque ocasionalmente ha lanzado colecciones masculinas. En 2022, colabor\u00f3 con la dise\u00f1adora colombiana Johanna Ortiz y la modelo Nieves \u00c1lvarez para desarrollar nuevas l\u00edneas de productos.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Refuerzo industrial y expansi\u00f3n internacional La firma madrile\u00f1a de moda femenina, The Extreme Collection, ha fortalecido su estructura industrial con la apertura de un nuevo centro de planchado en Espa\u00f1a. Esta decisi\u00f3n responde a la dificultad de encontrar proveedores confiables, seg\u00fan explic\u00f3 Jorge Garc\u00eda, cofundador y consejero delegado de la compa\u00f1\u00eda. Con esta incorporaci\u00f3n, la […]<\/p>\n","protected":false},"author":3,"featured_media":3513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[65,412,569,52,794,795],"class_list":{"0":"post-3509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ocio-fb","8":"tag-expansion","9":"tag-latinoamerica","10":"tag-panama","11":"tag-retail","12":"tag-the-extreme-collection","13":"tag-wholesale"},"yoast_head":"\nThe Extreme Collection impulsa su crecimiento en Latinoam\u00e9rica - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"The Extreme Collection fortalece su estructura industrial en Espa\u00f1a y acelera su expansi\u00f3n internacional, destacando su entrada en Panam\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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