{"id":3732,"date":"2025-05-29T15:00:00","date_gmt":"2025-05-29T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3732"},"modified":"2025-11-08T23:50:37","modified_gmt":"2025-11-08T22:50:37","slug":"alsea-reporta-crecimiento-en-ventas-y-expansion-digital-en-el-1t25","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/alsea-reporta-crecimiento-en-ventas-y-expansion-digital-en-el-1t25\/","title":{"rendered":"Alsea reporta crecimiento en ventas y expansi\u00f3n digital en el 1T25"},"content":{"rendered":"\n

El operador de marcas como Starbucks, Domino\u2019s y Vips destaca el avance de sus canales digitales y la apertura de nuevas unidades.<\/h3>\n\n\n\n

Alsea<\/strong> report\u00f3 un incremento del 12.8% en sus ventas netas<\/strong> durante el primer trimestre de 2025, alcanzando los $19,998 millones de pesos<\/strong>. Este crecimiento fue impulsado principalmente por un s\u00f3lido desempe\u00f1o comercial en M\u00e9xico, Espa\u00f1a y Colombia<\/strong>, as\u00ed como por el fortalecimiento de sus canales digitales. Excluyendo el efecto del tipo de cambio, el crecimiento fue del 7.0%<\/strong>.<\/p>\n\n\n\n

Las ventas digitales<\/strong>, que incluyen e-commerce, agregadores y programas de lealtad, representaron el 38.7% de las ventas totales<\/strong>, con un crecimiento del 21.6%<\/strong> interanual. La compa\u00f1\u00eda registr\u00f3 8.2 millones de usuarios activos<\/strong> en sus plataformas de lealtad, consolidando su estrategia omnicanal.<\/p>\n\n\n\n

\"Alsea\"<\/figure>\n\n\n\n

Resultados financieros y operativos<\/h2>\n\n\n\n

Durante el trimestre, el EBITDA ajustado<\/strong> se situ\u00f3 en $2,333 millones de pesos<\/strong>, con una contracci\u00f3n del 9.1%<\/strong>, lo que llev\u00f3 el margen EBITDA al 11.7%<\/strong>. La utilidad neta<\/strong> fue de $335 millones de pesos<\/strong>, una disminuci\u00f3n del 23.9%<\/strong> frente al mismo periodo del a\u00f1o anterior.<\/p>\n\n\n\n

En t\u00e9rminos operativos, Alsea abri\u00f3 34 nuevas unidades<\/strong>, consolidando su presencia en los mercados donde opera. La raz\u00f3n de Deuda Neta a EBITDA<\/strong> cerr\u00f3 en 2.6x<\/strong>, manteni\u00e9ndose dentro de niveles s\u00f3lidos para su perfil financiero.<\/p>\n\n\n\n

Desempe\u00f1o por regi\u00f3n<\/h2>\n\n\n\n

M\u00e9xico<\/strong> gener\u00f3 el 53.6% de las ventas totales<\/strong>, con $10,718 millones de pesos<\/strong>, creciendo un 5.9%<\/strong> respecto al 1T24. Las ventas mismas tiendas aumentaron 2.5%<\/strong>.<\/p>\n\n\n\n

Europa<\/strong> represent\u00f3 el 29.9% de los ingresos<\/strong>, con ventas por $5,988 millones de pesos<\/strong>, un crecimiento del 17.3%<\/strong>. Sin embargo, al eliminar el efecto cambiario, se registr\u00f3 una ca\u00edda del 5.3%<\/strong>.<\/p>\n\n\n\n

Sudam\u00e9rica<\/strong>\u00a0contribuy\u00f3 con el\u00a016.5% de las ventas<\/strong>, alcanzando\u00a0$3,292 millones de pesos<\/strong>, lo que representa un aumento del\u00a032%<\/strong>, favorecido por condiciones macroecon\u00f3micas y operativas positivas en la regi\u00f3n.<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El operador de marcas como Starbucks, Domino\u2019s y Vips destaca el avance de sus canales digitales y la apertura de nuevas unidades. Alsea report\u00f3 un incremento del 12.8% en sus ventas netas durante el primer trimestre de 2025, alcanzando los $19,998 millones de pesos. Este crecimiento fue impulsado principalmente por un s\u00f3lido desempe\u00f1o comercial en M\u00e9xico, Espa\u00f1a y Colombia, as\u00ed […]<\/p>\n","protected":false},"author":3,"featured_media":3735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59],"tags":[679,65,670,90],"class_list":{"0":"post-3732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"tag-alsea","9":"tag-expansion","10":"tag-reporte-financiero","11":"tag-tecnologia"},"yoast_head":"\nAlsea reporta crecimiento en ventas y expansi\u00f3n digital en el 1T25 - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Alsea crece 12.8% en ventas durante el 1T25, impulsada por canales digitales, expansi\u00f3n regional y nuevas unidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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