{"id":3737,"date":"2025-05-29T15:00:00","date_gmt":"2025-05-29T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3737"},"modified":"2025-11-08T23:50:37","modified_gmt":"2025-11-08T22:50:37","slug":"decathlon-regresa-a-argentina-con-su-primera-tienda","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/decathlon-regresa-a-argentina-con-su-primera-tienda\/","title":{"rendered":"Decathlon regresa a Argentina con su primera tienda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Decathlon, la reconocida firma francesa de art\u00edculos deportivos, confirm\u00f3 su regreso a Argentina con la apertura de su primera tienda en octubre de 2025. El local estar\u00e1 ubicado en el complejo Al R\u00edo, en el partido bonaerense de Vicente L\u00f3pez, con una superficie de 3,000 metros cuadrados. La tienda se encontrar\u00e1 entre un hipermercado Carrefour y una sucursal de Sodimac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este desembarco marca el retorno oficial de la marca al pa\u00eds, luego de m\u00e1s de 20 a\u00f1os de ausencia tras cerrar su \u00fanica tienda en 2001. Ahora, Decathlon llega con una estrategia s\u00f3lida y una visi\u00f3n de largo plazo que contempla la apertura de&nbsp;<strong>20 tiendas en distintas ciudades argentinas entre 2025 y 2026<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Modelo regional probado y cat\u00e1logo 100% importado<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa planea replicar en Argentina el modelo de grandes superficies comerciales que ha implementado con \u00e9xito en otras ciudades latinoamericanas, como Montevideo (Uruguay) y Asunci\u00f3n (Paraguay). En su regreso, Decathlon ofrecer\u00e1 un cat\u00e1logo completamente importado, con una amplia gama de productos deportivos a precios competitivos, manteniendo su propuesta de valor accesible y diversa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"492\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976.jpg\" alt=\"Decathlon\" class=\"wp-image-3740\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976.jpg 876w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976-300x168.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976-768x431.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976-748x420.jpg 748w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976-150x84.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/05\/decathlon-1944976-696x391.jpg 696w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El enfoque estar\u00e1 puesto tanto en la experiencia de compra como en la amplitud del portafolio, con soluciones para m\u00e1s de 70 disciplinas deportivas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Operaci\u00f3n local a cargo del Grupo One<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La operaci\u00f3n de <a href=\"https:\/\/www.justretail.news\/latam\/noticias\/decathlon-regresa-a-argentina-y-busca-llegar-a-nuevos-territorios\/\">Decathlon<\/a> en Argentina ser\u00e1 gestionada por el\u00a0<strong>Grupo One<\/strong>, integrado por el empresario argentino\u00a0<strong>Manuel Antelo<\/strong>, la ejecutiva francesa\u00a0<strong>Sabine Mulliez<\/strong>, y el banquero argentino\u00a0<strong>Pedro Aguirre Saravia<\/strong>. El mismo grupo ya opera la marca en Uruguay y Paraguay, lo que aporta respaldo y conocimiento del mercado regional para esta nueva etapa en Argentina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon, la reconocida firma francesa de art\u00edculos deportivos, confirm\u00f3 su regreso a Argentina con la apertura de su primera tienda en octubre de 2025. El local estar\u00e1 ubicado en el complejo Al R\u00edo, en el partido bonaerense de Vicente L\u00f3pez, con una superficie de 3,000 metros cuadrados. La tienda se encontrar\u00e1 entre un hipermercado Carrefour [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38],"tags":[194,563,65],"class_list":["post-3737","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ocio-fb","tag-argentina","tag-decathlon","tag-expansion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon regresa a Argentina con su primera tienda - Just Retail Latam<\/title>\n<meta name=\"description\" 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