{"id":3790,"date":"2025-06-10T15:00:00","date_gmt":"2025-06-10T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3790"},"modified":"2025-11-08T23:50:37","modified_gmt":"2025-11-08T22:50:37","slug":"miniso-refuerza-su-expansion-en-peru-con-su-tienda-34","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/miniso-refuerza-su-expansion-en-peru-con-su-tienda-34\/","title":{"rendered":"Miniso refuerza su expansi\u00f3n en Per\u00fa con su tienda 34"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Miniso<\/strong>\u00a0inaugur\u00f3 su tienda n\u00famero 34 en Per\u00fa, ubicada en el centro comercial Minka, en el Callao. Este hito refleja un crecimiento del\u00a0<strong>30\u202f% en su red peruana durante este a\u00f1o<\/strong>, seg\u00fan datos de la compa\u00f1\u00eda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desembarco en Callao consolida el enfoque estrat\u00e9gico de la firma asi\u00e1tica, que tambi\u00e9n ha realizado aperturas en Colombia de manera paralela. La firma inform\u00f3 que las nuevas tiendas han sido bien recibidas por sus clientes, conocidos como \u201cMinisolovers\u201d, quienes valoran tanto la oferta de productos como la experiencia de compra.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"518\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6.jpg\" alt=\"Miniso\" class=\"wp-image-3791\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6.jpg 700w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6-300x222.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6-568x420.jpg 568w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6-80x60.jpg 80w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6-150x111.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6-485x360.jpg 485w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/3-1-6-696x515.jpg 696w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Aperturas aceleradas y enfoque regional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El plan de Miniso en Per\u00fa y Colombia incluye la apertura de casi 20 tiendas en conjunto durante el \u00faltimo trimestre, reforzando su expansi\u00f3n en la regi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en 2013 por\u00a0<strong>Miyake Jyunya y Ye Guofu<\/strong>, Miniso ha superado las\u00a0<strong>5,000 tiendas en todo el mundo<\/strong>. En Am\u00e9rica Latina mantiene presencia en M\u00e9xico, Colombia, Per\u00fa, Panam\u00e1, Bolivia, Chile y Uruguay.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-1024x576.jpg\" alt=\"Miniso\" class=\"wp-image-3792\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-1024x576.jpg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-300x169.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-768x432.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-747x420.jpg 747w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-150x84.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-696x391.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda-1068x600.jpg 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/06\/minso-tienda.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Retail experiencial y fidelizaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La estrategia de crecimiento global de Miniso tambi\u00e9n se refleja en el Per\u00fa, donde ha creado una comunidad de consumidores fieles. Expresan un compromiso constante por ofrecer \u201camor y felicidad\u201d en cada tienda, seg\u00fan comunicaci\u00f3n oficial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miniso emplea un formato de compra atractivo, con productos de hogar, belleza, papeler\u00eda y dise\u00f1o, todo bajo una est\u00e9tica minimalista y precios accesibles. Esta propuesta se mantiene como su f\u00f3rmula para sostener un ritmo de expansi\u00f3n constante en el pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miniso\u00a0inaugur\u00f3 su tienda n\u00famero 34 en Per\u00fa, ubicada en el centro comercial Minka, en el Callao. Este hito refleja un crecimiento del\u00a030\u202f% en su red peruana durante este a\u00f1o, seg\u00fan datos de la compa\u00f1\u00eda. El desembarco en Callao consolida el enfoque estrat\u00e9gico de la firma asi\u00e1tica, que tambi\u00e9n ha realizado aperturas en Colombia de manera [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[38],"tags":[189,78,65,263,75,840],"class_list":["post-3790","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ocio-fb","tag-apertura","tag-colombia","tag-expansion","tag-miniso","tag-peru","tag-retail-experiencial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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