{"id":3871,"date":"2025-06-22T04:30:21","date_gmt":"2025-06-22T02:30:21","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3871"},"modified":"2025-11-08T23:50:36","modified_gmt":"2025-11-08T22:50:36","slug":"lili-pink-aterriza-en-argentina-con-sus-primeras-tiendas-fisicas","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/lili-pink-aterriza-en-argentina-con-sus-primeras-tiendas-fisicas\/","title":{"rendered":"Lili Pink aterriza en Argentina con sus primeras tiendas f\u00edsicas"},"content":{"rendered":"\n

La marca colombiana de moda y accesorios Lili Pink<\/strong> marc\u00f3 un nuevo hito en su expansi\u00f3n internacional al desembarcar oficialmente en Argentina<\/strong>. Con esta apertura, se convierte en la primera firma de retail colombiana<\/strong> en establecer tiendas f\u00edsicas en el pa\u00eds austral. El debut se concreta con dos locales en Buenos Aires<\/strong>, bajo la operaci\u00f3n de Lili Brands Inc.<\/strong>, sociedad paname\u00f1a que gestiona la expansi\u00f3n internacional de la marca.<\/p>\n\n\n\n

Actualmente, la cadena suma m\u00e1s de 186 puntos de venta en Am\u00e9rica Latina<\/strong> y presencia en 12 pa\u00edses<\/strong>, incluyendo su mercado de origen, Colombia, donde opera m\u00e1s de 540 tiendas entre Lili Pink y Yoi<\/strong>. Esta llegada a Argentina refuerza su apuesta por el modelo de moda accesible, con una propuesta moderna y alineada a las necesidades locales.<\/p>\n\n\n\n

El concepto fue adaptado tras un an\u00e1lisis de mercado que consider\u00f3 talles, h\u00e1bitos de consumo, preferencias de color y estilo del consumidor argentino<\/strong>, buscando ofrecer una oferta ajustada sin perder la esencia de marca.<\/p>\n\n\n\n

\"Lili<\/figure>\n\n\n\n

Un ambicioso plan de crecimiento para el Cono Sur<\/h3>\n\n\n\n

Como parte de su estrategia regional, Lili Pink proyecta abrir 10 nuevas tiendas en Argentina en los pr\u00f3ximos 12 meses<\/strong>, con la meta de alcanzar 50 puntos de venta en tres a\u00f1os<\/strong>. La compa\u00f1\u00eda tambi\u00e9n estima un crecimiento de doble d\u00edgito en facturaci\u00f3n durante su primer a\u00f1o de operaciones<\/strong> en este nuevo mercado.<\/p>\n\n\n\n

La expansi\u00f3n contempla, adem\u00e1s, la incorporaci\u00f3n de canales de exportaci\u00f3n de productos y talento colombiano<\/strong>, promoviendo as\u00ed el desarrollo conjunto entre ambos pa\u00edses. La marca espera generar un impacto positivo tanto a nivel comercial como en t\u00e9rminos de empleo y proyecci\u00f3n de marca.<\/p>\n\n\n\n

El portafolio en Argentina incluye desde ropa interior y accesorios<\/strong> hasta productos de bienestar y una nueva l\u00ednea Lifestyle<\/strong>, con una propuesta basada en dise\u00f1o, funcionalidad y precio competitivo.<\/p>\n\n\n\n

Compromiso regional con impacto econ\u00f3mico<\/h3>\n\n\n\n

La expansi\u00f3n de Lili Pink en el Cono Sur es parte de una estrategia mayor que ya ha generado m\u00e1s de 5,000 empleos directos e indirectos<\/strong>, de los cuales 3,000 se concentran en Colombia<\/strong>. La marca sigue apostando por una presencia s\u00f3lida en el retail latinoamericano con inversi\u00f3n en log\u00edstica, adecuaci\u00f3n de tiendas y estudios de mercado<\/strong>.<\/p>\n\n\n\n

Con esta llegada a Argentina, Lili Pink consolida su crecimiento como una de las marcas de retail m\u00e1s din\u00e1micas de la regi\u00f3n, llevando su modelo accesible a nuevos consumidores y reafirmando su visi\u00f3n multilatina.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca colombiana de moda y accesorios Lili Pink marc\u00f3 un nuevo hito en su expansi\u00f3n internacional al desembarcar oficialmente en Argentina. Con esta apertura, se convierte en la primera firma de retail colombiana en establecer tiendas f\u00edsicas en el pa\u00eds austral. El debut se concreta con dos locales en Buenos Aires, bajo la operaci\u00f3n de Lili Brands Inc., sociedad paname\u00f1a que […]<\/p>\n","protected":false},"author":3,"featured_media":3872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[194,78,65,855,854],"class_list":{"0":"post-3871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ocio-fb","8":"tag-argentina","9":"tag-colombia","10":"tag-expansion","11":"tag-lili-brands-inc","12":"tag-lili-pink"},"yoast_head":"\nLili Pink aterriza en Argentina con sus primeras tiendas f\u00edsicas - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Lili Pink se convierte en la primera marca de retail del pa\u00eds en abrir tienda f\u00edsica en Argentina, iniciando con dos puntos en Buenos Aires.\" \/>\n<meta name=\"robots\" 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