{"id":3899,"date":"2025-06-25T15:00:00","date_gmt":"2025-06-25T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=3899"},"modified":"2025-11-08T23:50:35","modified_gmt":"2025-11-08T22:50:35","slug":"el-nuevo-rostro-del-retail-en-guatemala","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/el-nuevo-rostro-del-retail-en-guatemala\/","title":{"rendered":"El nuevo rostro del Retail en Guatemala"},"content":{"rendered":"\n

Transformaci\u00f3n y crecimiento comercial<\/h3>\n\n\n\n

Por Jorge Lizan, Manager Director, Lizan Retail Advisors (LRA)<\/h6>\n\n\n\n

Con motivo del 3er Congreso de Centros Comerciales en Latinoam\u00e9rica 2025, organizado por CLICC (C\u00e1mara Latinoamericana de la Industria de Centros Comerciales) en Guatemala, compartimos esta reflexi\u00f3n sobre la evoluci\u00f3n del retail en el pa\u00eds y las grandes oportunidades que vislumbra su futuro.
<\/p>\n\n\n\n

En los \u00faltimos a\u00f1os, Guatemala ha vivido una transformaci\u00f3n acelerada en su
panorama comercial:
\u00b7 Crecimiento econ\u00f3mico
\u00b7 Mayor urbanizaci\u00f3n
\u00b7 Fortalecimiento de la clase media<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n


Estos factores han impulsado la modernizaci\u00f3n de centros comerciales y la llegada de marcas internacionales de gran prestigio. Ciudad Cayal\u00e1 se ha convertido en un referente de este cambio: un desarrollo urbano de uso mixto que integra comercio, entretenimiento, gastronom\u00eda y residencias, en un ambiente seguro y de alto nivel. Su propuesta de espacios abiertos y arquitectura europea lo ha posicionado como el punto de encuentro m\u00e1s exclusivo de la capital.
<\/p>\n\n\n\n

Otros complejos como Oakland Place, Miraflores, Naranjo Mall y Pradera Concepci\u00f3n han jugado un papel fundamental en esta evoluci\u00f3n, integrando propuestas que fusionan entretenimiento, tecnolog\u00eda y estilo de vida.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Una desarrolladora pionera que tambi\u00e9n ha contribuido significativamente a este crecimiento es Metroproyectos, con una s\u00f3lida trayectoria y un portafolio de 18 centros comerciales operando con \u00e9xito. Actualmente, busca fortalecer a\u00fan m\u00e1s su presencia en el mercado.
La llegada de marcas internacionales ha reforzado esta tendencia:<\/p>\n\n\n\n

\u00b7 H&M
\u00b7 Decathlon
\u00b7 Miniso y Mumuso
\u00b7 Old Navy
\u00b7 Starbucks y Krispy Kreme<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
\n
\"Guatemala\"<\/figure>\n<\/figure>\n\n\n\n

Adem\u00e1s, la transformaci\u00f3n digital ha ido de la mano de esta evoluci\u00f3n: apps, e-commerce, servicios de \u00faltima milla\u2026 todo al servicio de un consumidor cada vez m\u00e1s conectado.
Guatemala se est\u00e1 consolidando como un verdadero hub comercial en Centroam\u00e9rica. Sin duda, un mercado que seguir\u00e1 ofreciendo grandes oportunidades para los actores del retail en la regi\u00f3n.<\/p>\n\n\n\n

\n


Nos vemos en Guatemala en el Congreso CLICC 2025.<\/p>\n\n\n\n

<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Transformaci\u00f3n y crecimiento comercial Por Jorge Lizan, Manager Director, Lizan Retail Advisors (LRA) Con motivo del 3er Congreso de Centros Comerciales en Latinoam\u00e9rica 2025, organizado por CLICC (C\u00e1mara Latinoamericana de la Industria de Centros Comerciales) en Guatemala, compartimos esta reflexi\u00f3n sobre la evoluci\u00f3n del retail en el pa\u00eds y las grandes oportunidades que vislumbra su […]<\/p>\n","protected":false},"author":3,"featured_media":3917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[58],"tags":[862,865,863,220,864],"class_list":["post-3899","post","type-post","status-publish","format-standard","has-post-thumbnail","category-eventos","tag-clicc","tag-congreso-de-centros-comerciales-en-latinoamerica-2025","tag-crecimiento-economico","tag-guatemala","tag-mayor-urbanizacion"],"yoast_head":"\nEl nuevo rostro del Retail en Guatemala - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Con la llegada del 3er Congreso de Centros Comerciales en Latinoam\u00e9rica 2025 se reflexiona acerca 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