{"id":4032,"date":"2025-07-14T15:00:00","date_gmt":"2025-07-14T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4032"},"modified":"2025-11-08T23:50:34","modified_gmt":"2025-11-08T22:50:34","slug":"cbc-guatemala-adquiere-postobon-y-fortalece-su-expansion-regional","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/cbc-guatemala-adquiere-postobon-y-fortalece-su-expansion-regional\/","title":{"rendered":"CBC (Guatemala) adquiere Postob\u00f3n y fortalece su expansi\u00f3n regional"},"content":{"rendered":"\n<p><strong>La multilatina compra marcas ic\u00f3nicas como Colombiana y Lux, en una operaci\u00f3n hist\u00f3rica para la industria de bebidas.<\/strong><\/p>\n\n\n\n<p>La guatemalteca Central America Bottling Corporation (CBC), filial del Grupo Mariposa, complet\u00f3 la compra de Postob\u00f3n, incluyendo sus subsidiarias Gaseosas Colombiana y Gaseosas Lux. El acuerdo, culminado tras m\u00e1s de un a\u00f1o de negociaciones, representa una de las mayores transacciones en el sector de bebidas en Colombia y Am\u00e9rica Latina.<\/p>\n\n\n\n<p>Aunque el precio final no se ha revelado p\u00fablicamente, los activos de las tres empresas superaban los 2.8 billones de pesos colombianos al 31 de diciembre de 2024, y generaron ingresos por 6.4 billones durante ese a\u00f1o. Se estima que CBC necesit\u00f3 financiamiento de bancos nacionales e internacionales para concretar la compra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-1024x577.jpg\" alt=\"CBC\" class=\"wp-image-4033\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-1024x577.jpg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-300x169.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-768x432.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-1536x865.jpg 1536w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-746x420.jpg 746w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-150x84.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-696x392.jpg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1-1068x601.jpg 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/07\/postobon-1.jpg 1895w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fortaleza financiera y trayectoria de CBC<\/strong><\/h3>\n\n\n\n<p>Fundada en 1885 en Ciudad de Guatemala, CBC se consolid\u00f3 como el primer embotellador de PepsiCo fuera de Estados Unidos. Desde 2016 ha expandido su presencia en Sudam\u00e9rica, Centroam\u00e9rica y el Caribe, operando en al menos 16 pa\u00edses y figurando entre las 50 principales empresas de Centroam\u00e9rica seg\u00fan diversos rankings empresariales.<\/p>\n\n\n\n<p>La compra de Postob\u00f3n refuerza su portafolio, sumando l\u00edneas ic\u00f3nicas como Colombiana y Lux, mientras fortalece su fuerza log\u00edstica y capacidad productiva en Colombia, con m\u00e1s de 18 plantas y 53 centros de distribuci\u00f3n que cubren el 90\u202f% del territorio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impacto en el mercado regional<\/strong><\/h3>\n\n\n\n<p>Con esta adquisici\u00f3n, CBC asciende como un actor dominante en Latinoam\u00e9rica, con un portafolio que ahora abarca gaseosas, jugos, aguas, isot\u00f3nicos y productos l\u00e1cteos, adem\u00e1s de su relaci\u00f3n con PepsiCo y otras marcas como Beliv, Ambev y Red Bull.<\/p>\n\n\n\n<p>La operaci\u00f3n tambi\u00e9n refleja un cambio importante en el sector: una empresa latinoamericana adquiere una marca emblem\u00e1tica de origen colombiano, un precedente en t\u00e9rminos de integraci\u00f3n regional y fortalecimiento de capacidades industriales y comerciales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multilatina compra marcas ic\u00f3nicas como Colombiana y Lux, en una operaci\u00f3n hist\u00f3rica para la industria de bebidas. La guatemalteca Central America Bottling Corporation (CBC), filial del Grupo Mariposa, complet\u00f3 la compra de Postob\u00f3n, incluyendo sus subsidiarias Gaseosas Colombiana y Gaseosas Lux. El acuerdo, culminado tras m\u00e1s de un a\u00f1o de negociaciones, representa una de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[744],"tags":[78,65,220,885],"class_list":{"0":"post-4032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empresas","8":"tag-colombia","9":"tag-expansion","10":"tag-guatemala","11":"tag-postobon"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CBC (Guatemala) adquiere Postob\u00f3n y fortalece su expansi\u00f3n regional - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"CBC de Guatemala adquiere Postob\u00f3n (Colombiana, Lux) tras financiamiento regional, actuando junto a PepsiCo y 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