{"id":4036,"date":"2025-07-15T15:00:00","date_gmt":"2025-07-15T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4036"},"modified":"2025-11-08T23:50:34","modified_gmt":"2025-11-08T22:50:34","slug":"falabella-impulsa-moda-circular-con-nueva-feria-trueque-en-chile","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/falabella-impulsa-moda-circular-con-nueva-feria-trueque-en-chile\/","title":{"rendered":"Falabella impulsa moda circular con nueva Feria Trueque en Chile"},"content":{"rendered":"\n

La iniciativa fomenta el intercambio de ropa usada y suma personalizaci\u00f3n y reciclaje textil.<\/strong><\/p>\n\n\n\n

Falabella lanz\u00f3 una nueva edici\u00f3n de Feria Trueque<\/strong>, con fechas en Santiago, Talca y La Serena, adem\u00e1s de una versi\u00f3n permanente en su tienda de Los Dominicos. Este evento gratuito permite a los clientes intercambiar prendas en buen estado \u2014m\u00e1ximo cinco por d\u00eda\u2014 por ropa, carteras y mochilas, promoviendo la moda responsable.<\/p>\n\n\n\n

Tras el \u00e9xito de 2024, cuando m\u00e1s de 31\u202f500 prendas fueron intercambiadas, la edici\u00f3n 2025 incluye elementos innovadores: se incorporaron prendas donadas por influencers como Kel Calder\u00f3n, Amanda Marriaza y Sof\u00eda Fern\u00e1ndez, y se introdujeron puntos diferenciados seg\u00fan la condici\u00f3n de cada prenda, asignando entre 10 y 40 puntos por cambio.<\/p>\n\n\n\n

\"Falabella\"<\/figure>\n\n\n\n

Econom\u00eda circular y experiencia client\u2011centrica<\/strong><\/h3>\n\n\n\n

La feria cuenta con puntos de contenedores en 15 tiendas, donde los clientes pueden depositar ropa fuera del intercambio. La empresa Cirkla se encarga de clasificar las prendas: las aptas se donan a la Fundaci\u00f3n Soym\u00e1s, las dem\u00e1s se reciclan.<\/p>\n\n\n\n

Como parte de esta edici\u00f3n, Falabella habilit\u00f3 una combi de personalizaci\u00f3n<\/strong> (Taller F) en Parque Arauco, ofreciendo servicios como bordados, tachas y patches con un 50\u202f% de descuento, fomentando as\u00ed la creatividad y la reutilizaci\u00f3n efectiva de prendas.<\/p>\n\n\n\n

Este enfoque refuerza su estrategia +Verde, extendiendo la vida \u00fatil de los textiles y evitando que terminen en vertederos, al tiempo que incluye opciones de personalizaci\u00f3n que agregan valor emocional a los usuarios.<\/p>\n\n\n\n

\"Falabella\"<\/figure>\n\n\n\n

Resultados y compromiso sostenible<\/strong><\/h3>\n\n\n\n

En 2024, Falabella recicl\u00f3 m\u00e1s de 38 toneladas de ropa y 15 toneladas de calzado, adem\u00e1s de recuperar unas 66\u202f000 prendas a trav\u00e9s del programa Taller F. Tambi\u00e9n destac\u00f3 la reparaci\u00f3n de m\u00e1s de 6\u202f600 dispositivos electr\u00f3nicos y la venta de m\u00e1s de 26\u202f000 prendas de segunda mano adscritas a sus programas de sostenibilidad.<\/p>\n\n\n\n

Adem\u00e1s, el 92\u202f% de sus operaciones ya utilizan energ\u00edas renovables y se registr\u00f3 una disminuci\u00f3n del 5\u202f% en sus emisiones totales. Asimismo, la participaci\u00f3n de mujeres en cargos ejecutivos regionales creci\u00f3 del 25\u202f% al 39\u202f% en 2024.<\/p>\n\n\n\n

Falabella refuerza as\u00ed su posici\u00f3n como l\u00edder en sustentabilidad dentro del retail latinoamericano, integrando iniciativas que combinan reciclaje, reutilizaci\u00f3n, equidad de g\u00e9nero y uso de energ\u00eda limpia, con la feria como uno de sus principales activadores.<\/p>\n","protected":false},"excerpt":{"rendered":"

La iniciativa fomenta el intercambio de ropa usada y suma personalizaci\u00f3n y reciclaje textil. Falabella lanz\u00f3 una nueva edici\u00f3n de Feria Trueque, con fechas en Santiago, Talca y La Serena, adem\u00e1s de una versi\u00f3n permanente en su tienda de Los Dominicos. Este evento gratuito permite a los clientes intercambiar prendas en buen estado \u2014m\u00e1ximo cinco por […]<\/p>\n","protected":false},"author":3,"featured_media":4039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[148,209,886,51],"class_list":{"0":"post-4036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-esg","8":"tag-chile","9":"tag-falabella","10":"tag-feria-trueque","11":"tag-sostenibilidad"},"yoast_head":"\nFalabella impulsa moda circular con nueva Feria Trueque en Chile - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Falabella estrena nueva edici\u00f3n de Feria Trueque en Chile, con intercambio de prendas, personalizaci\u00f3n por combi Taller F y reciclaje textil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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