{"id":4046,"date":"2025-07-16T15:00:00","date_gmt":"2025-07-16T13:00:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4046"},"modified":"2025-11-08T23:50:33","modified_gmt":"2025-11-08T22:50:33","slug":"merqueo-cierra-operaciones-en-colombia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/merqueo-cierra-operaciones-en-colombia\/","title":{"rendered":"Merqueo cierra operaciones en Colombia"},"content":{"rendered":"\n

La startup de supermercado en l\u00ednea detendr\u00e1 permanentemente sus ventas f\u00edsicas y virtuales.<\/strong><\/p>\n\n\n\n

Merqueo, que combinaba compras online con puntos f\u00edsicos desde julio de 2024, anunci\u00f3 que cerrar\u00e1 todas sus operaciones en Colombia debido a la imposibilidad de obtener nuevo capital. La empresa dejar\u00e1 de funcionar tanto en tiendas f\u00edsicas como en su plataforma digital en los pr\u00f3ximos d\u00edas.<\/strong><\/p>\n\n\n\n

Desde su ingreso a un proceso de recuperaci\u00f3n empresarial en junio de 2023, la compa\u00f1\u00eda enfrent\u00f3 dificultades para equilibrar su modelo de negocio. A pesar de haber salido del proceso en tres meses, no logr\u00f3 asegurar financiamiento adicional para continuar operando.<\/p>\n\n\n\n

Merqueo naci\u00f3 a manos de emprendedores con trayectoria en Domicilios.com y creci\u00f3 durante la pandemia, pero su ca\u00edda en la demanda tras 2020 erosion\u00f3 su capacidad financiera. En ese contexto, acumul\u00f3 deudas de aproximadamente 25\u202f200 millones COP, incluyendo pasivos laborales y fiscales.<\/p>\n\n\n\n

\"\"
Felipe Ossa, CEO de Merqueo<\/figcaption><\/figure>\n\n\n\n

Modelo h\u00edbrido y expansi\u00f3n frustrada<\/strong><\/h3>\n\n\n\n

Desde julio de 2024, Merqueo apost\u00f3 por combinar compra en l\u00ednea y tiendas f\u00edsicas, primero en barrios de Bogot\u00e1 como Chic\u00f3 y Chapinero. Sin embargo, qued\u00f3 pendiente la apertura de cinco puntos adicionales, ya que el financiamiento no se concret\u00f3.<\/p>\n\n\n\n

La estrategia buscaba competir en conveniencia, pero la falta de capital ancl\u00f3 los planes de expansi\u00f3n. La llegada del covid hab\u00eda impulsado su crecimiento, pero el retorno de consumidores a supermercados tradicionales min\u00f3 su demanda y redujo su volumen de ventas.<\/p>\n\n\n\n

Deudas, reestructuraci\u00f3n y fin de operaciones<\/strong><\/h3>\n\n\n\n

En su proceso de recuperaci\u00f3n empresarial, Merqueo gestion\u00f3 acuerdos para suspender pagos hasta 2031.<\/strong> Logr\u00f3 salir del proceso por un corto tiempo, pero la venta limitada y la falta de fondos precipitaron el cierre definitivo.<\/p>\n\n\n\n

Tambi\u00e9n renov\u00f3 su estructura directiva cuando el cofundador Miguel McAllister fue reemplazado por el CEO Felipe Ossa. Sin embargo, esto no fue suficiente para evitar la liquidaci\u00f3n.<\/p>\n\n\n\n

Con el cierre, Merqueo se retira completamente del mercado colombiano, siendo un caso emblem\u00e1tico del auge y ca\u00edda de startups que no alcanzaron escalabilidad ni sostenibilidad financiera.<\/p>\n","protected":false},"excerpt":{"rendered":"

La startup de supermercado en l\u00ednea detendr\u00e1 permanentemente sus ventas f\u00edsicas y virtuales. Merqueo, que combinaba compras online con puntos f\u00edsicos desde julio de 2024, anunci\u00f3 que cerrar\u00e1 todas sus operaciones en Colombia debido a la imposibilidad de obtener nuevo capital. La empresa dejar\u00e1 de funcionar tanto en tiendas f\u00edsicas como en su plataforma digital […]<\/p>\n","protected":false},"author":3,"featured_media":4050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[744],"tags":[78,887,538],"class_list":{"0":"post-4046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empresas","8":"tag-colombia","9":"tag-merqueo","10":"tag-retailers-colombia"},"yoast_head":"\nMerqueo cierra operaciones en Colombia - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Merqueo cerrar\u00e1 todas sus operaciones en Colombia por falta de financiamiento, tras acumular deuda significativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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