{"id":4084,"date":"2025-07-21T15:15:00","date_gmt":"2025-07-21T13:15:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4084"},"modified":"2025-11-08T23:49:59","modified_gmt":"2025-11-08T22:49:59","slug":"pepsico-y-holanda-lanzan-paleta-flamin-hot-en-mexico","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/pepsico-y-holanda-lanzan-paleta-flamin-hot-en-mexico\/","title":{"rendered":"PepsiCo y Holanda lanzan paleta Flamin\u2019 Hot en M\u00e9xico"},"content":{"rendered":"\n

La nueva paleta mezcla mango y chile para ofrecer una experiencia \u00fanica en helados premium.<\/strong><\/p>\n\n\n\n

PepsiCo, en colaboraci\u00f3n con la marca Holanda, present\u00f3 una paleta de hielo con sabor Flamin\u2019 Hot, una versi\u00f3n audaz que fusiona mango con un toque picante. El producto busca llevar la l\u00ednea Flamin\u2019 Hot m\u00e1s all\u00e1 de los snacks cl\u00e1sicos, hacia el segmento de postres helados.<\/p>\n\n\n\n

La conocedora del desarrollo de productos, Marisol Solorio Gonz\u00e1lez, quien dirige la formulaci\u00f3n de helados en Unilever, destac\u00f3 que esta paleta ofrece \u201cuna nueva experiencia sensorial\u201d que trasciende el consumo tradicional. Tambi\u00e9n agradeci\u00f3 al equipo que trabaj\u00f3 en su desarrollo.<\/p>\n\n\n\n

\n
\"PepsiCo\"<\/figure>\n\n\n\n
\"PepsiCo\"<\/figure>\n<\/figure>\n\n\n\n

Distribuci\u00f3n y estrategia de co-branding<\/strong><\/h3>\n\n\n\n

Hasta el momento no se han anunciado los canales exactos de venta, aunque se prev\u00e9 que llegue a tiendas de conveniencia y supermercados en M\u00e9xico. Se espera que la paleta sea f\u00e1cilmente accesible en puntos clave del retail.<\/p>\n\n\n\n

La colaboraci\u00f3n entre PepsiCo y Holanda representa una estrategia de co\u2011brand que ampl\u00eda el alcance de ambas marcas. Este lanzamiento utiliza sinergias para potenciar la visibilidad y aumentar el inter\u00e9s del consumidor.<\/p>\n\n\n\n

Esta iniciativa sigue una tendencia creciente de ediciones limitadas que combinan sabores originales y formatos llamativos, al estilo de otros productos recientes como la paleta capuccino lanzada por Nestl\u00e9 y Nescaf\u00e9 en 2024.<\/p>\n\n\n\n

\"PepsiCo\"<\/figure>\n\n\n\n

Tendencias de producto y engagement<\/strong><\/h3>\n\n\n\n

El lanzamiento se inscribe en el auge de productos colaborativos que generan expectativa y conversaci\u00f3n en medios y redes sociales, lo cual resulta clave para impulsar las ventas inmediatas.<\/p>\n\n\n\n

Esta paleta Flamin\u2019 Hot busca capitalizar el inter\u00e9s de los consumidores por propuestas novedosas y sensoriales, especialmente entre generaciones que buscan experiencias diferenciadoras en productos de conveniencia.<\/p>\n\n\n\n

Como parte de esta tendencia, la paleta podr\u00eda estar disponible bajo edici\u00f3n limitada, un formato que fomenta la urgencia y la atenci\u00f3n medi\u00e1tica, generando un impacto m\u00e1s relevante en el mercado mexicano.<\/p>\n","protected":false},"excerpt":{"rendered":"

La nueva paleta mezcla mango y chile para ofrecer una experiencia \u00fanica en helados premium. PepsiCo, en colaboraci\u00f3n con la marca Holanda, present\u00f3 una paleta de hielo con sabor Flamin\u2019 Hot, una versi\u00f3n audaz que fusiona mango con un toque picante. El producto busca llevar la l\u00ednea Flamin\u2019 Hot m\u00e1s all\u00e1 de los snacks cl\u00e1sicos, […]<\/p>\n","protected":false},"author":3,"featured_media":4087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[894,893,66,724],"class_list":{"0":"post-4084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-flamin-hot","9":"tag-holanda","10":"tag-mexico","11":"tag-pepsico"},"yoast_head":"\nPepsiCo y Holanda lanzan paleta Flamin\u2019 Hot en M\u00e9xico - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"PepsiCo y Holanda presentan una paleta Flamin\u2019 Hot de mango con chile en M\u00e9xico, apostando por sabores audaces y co\u2011branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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