{"id":4153,"date":"2025-07-31T20:20:06","date_gmt":"2025-07-31T18:20:06","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4153"},"modified":"2025-11-08T23:49:59","modified_gmt":"2025-11-08T22:49:59","slug":"pricesmart-planea-ingresar-a-chile-con-su-modelo-de-clubes-de-membresia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/pricesmart-planea-ingresar-a-chile-con-su-modelo-de-clubes-de-membresia\/","title":{"rendered":"PriceSmart planea ingresar a Chile con su modelo de clubes de membres\u00eda"},"content":{"rendered":"\n<p><strong>La cadena estadounidense prepara su llegada tras a\u00f1os de evaluaci\u00f3n y apuesta por formato mayorista.<\/strong><\/p>\n\n\n\n<p>PriceSmart, reconocida cadena de clubes de compras con membres\u00eda similar a Costco y presente en 12 pa\u00edses de Am\u00e9rica Latina y el Caribe con 55 locales, anunci\u00f3 que est\u00e1 evaluando su expansi\u00f3n al mercado chileno. Este movimiento marca un paso significativo en su estrategia de crecimiento regional.<\/p>\n\n\n\n<p>El CEO, David Price, inform\u00f3 que PriceSmart ha contratado consultores locales para analizar ubicaciones potenciales en Chile. Esta decisi\u00f3n surge despu\u00e9s de una primera exploraci\u00f3n del mercado a mediados de la d\u00e9cada pasada, y responde a la percepci\u00f3n de oportunidades log\u00edsticas y comerciales en el pa\u00eds.<\/p>\n\n\n\n<p>Con base en su modelo mayorista de clubes \u2014que requieren membres\u00eda anual para acceder a precios por volumen\u2014 PriceSmart se presenta como un actor disruptivo para el retail tradicional chileno, integrando grandes almacenes con surtidos amplios y oferta por mayor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ventajas competitivas y estructura de servicio<\/strong><\/h3>\n\n\n\n<p>El formato de PriceSmart se basa en locales amplios (m\u00e1s de 5,000\u202fm\u00b2), donde se exhiben productos sobre pallets y se comercializan art\u00edculos al mayoreo. Esta estructura eficiente permite ofrecer precios competitivos en bienes de consumo masivo.<\/p>\n\n\n\n<p>La estrategia de membres\u00edas diferenciadas incluye dos tipos principales: Diamante, con un costo aproximado de US$\u202f40 anuales, y Platino, por cerca de US$\u202f80 con reembolso del 2% y tope anual de US$\u202f500. Ambos niveles incluyen beneficios como entrega a domicilio, garant\u00eda de productos, variedad en frescos y servicios complementarios como \u00f3ptica y farmacia.<\/p>\n\n\n\n<p>A esto se suma la expansi\u00f3n de su marca propia, que ya representa el 27.7% de sus ventas, consolidando su propuesta de valor con precios y exclusividad para los socios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impacto y expectativas locales<\/strong><\/h3>\n\n\n\n<p>El ingreso de PriceSmart a Chile implicar\u00eda una novedad en el retail nacional: sus clubes de ventas por membres\u00eda a\u00fan no existen en el pa\u00eds. La experta de Deloitte, Marcela Cordero, se\u00f1al\u00f3 que esta propuesta podr\u00eda redefinir h\u00e1bitos de compra, siempre que la empresa logre posicionarse en calidad, variedad y propuesta de valor frente a supermercados tradicionales. Aun as\u00ed, advirti\u00f3 que su modelo podr\u00eda enfrentar regulaciones particulares al incluir servicios como \u00f3ptica o farmacia.<\/p>\n\n\n\n<p>Durante el tercer trimestre fiscal de 2025, PriceSmart report\u00f3 un alza del 7% en ingresos, alcanzando ventas por US$\u202f1,300 millones. Con este positivo desempe\u00f1o financiero, la empresa muestra m\u00fasculo para asumir el desaf\u00edo de entrar en un mercado como el chileno.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena estadounidense prepara su llegada tras a\u00f1os de evaluaci\u00f3n y apuesta por formato mayorista. PriceSmart, reconocida cadena de clubes de compras con membres\u00eda similar a Costco y presente en 12 pa\u00edses de Am\u00e9rica Latina y el Caribe con 55 locales, anunci\u00f3 que est\u00e1 evaluando su expansi\u00f3n al mercado chileno. Este movimiento marca un paso [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[744],"tags":[148,65,910],"class_list":{"0":"post-4153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empresas","8":"tag-chile","9":"tag-expansion","10":"tag-pricesmart"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PriceSmart planea ingresar a Chile con su modelo de clubes de membres\u00eda - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"PriceSmart avanza en su plan para ingresar a Chile con su modelo de clubes de membres\u00eda, sumando nueva competencia al retail local.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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