{"id":4213,"date":"2025-08-18T05:15:13","date_gmt":"2025-08-18T03:15:13","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4213"},"modified":"2025-11-08T23:49:58","modified_gmt":"2025-11-08T22:49:58","slug":"natura-reporta-solido-crecimiento-en-latinoamerica-durante-el-2t25","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/natura-reporta-solido-crecimiento-en-latinoamerica-durante-el-2t25\/","title":{"rendered":"Natura reporta s\u00f3lido crecimiento en Latinoam\u00e9rica durante el 2T25"},"content":{"rendered":"\n<p>Natura registr\u00f3 un resultado neto de&nbsp;<strong>445 millones de reales en Latinoam\u00e9rica<\/strong>&nbsp;durante el segundo trimestre de 2025, lo que confirma la fortaleza de la compa\u00f1\u00eda en la regi\u00f3n. Considerando las operaciones de Avon fuera de Latinoam\u00e9rica, clasificadas como \u201cmantenidas para la venta\u201d, el beneficio fue de 195 millones.<\/p>\n\n\n\n<p>Los ingresos netos alcanzaron&nbsp;<strong>5,700 millones de reales<\/strong>, con un crecimiento de 5.5 % en moneda constante (2 % sin Argentina). Este desempe\u00f1o estuvo impulsado por Natura Brasil, que creci\u00f3 10.3 %, y los mercados hispanos, con un alza de 17.8 %. En contraste, Avon Brasil report\u00f3 una ca\u00edda de 12.9 %, atribuida al inicio de la integraci\u00f3n en M\u00e9xico y Argentina dentro de la llamada \u201cOnda 2\u201d.<\/p>\n\n\n\n<p>El&nbsp;<strong>margen EBITDA recurrente en Latinoam\u00e9rica fue de 14.7 %<\/strong>, 10 puntos b\u00e1sicos m\u00e1s que en 2024, gracias a mejoras en eficiencia operativa y m\u00e1rgenes brutos. Aunque en comparaci\u00f3n con el primer trimestre hubo una ligera reducci\u00f3n de 100 puntos b\u00e1sicos, la compa\u00f1\u00eda se\u00f1al\u00f3 que se trata de un efecto temporal relacionado con los costos de implementaci\u00f3n de la integraci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"639\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2.jpg\" alt=\"Natura\" class=\"wp-image-4214\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2.jpg 958w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2-300x200.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2-768x512.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2-630x420.jpg 630w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2-150x100.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/NATURA-2-696x464.jpg 696w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategia y simplificaci\u00f3n corporativa<\/h2>\n\n\n\n<p>Jo\u00e3o Paulo Ferreira, CEO de Natura, destac\u00f3 que la estrategia de simplificaci\u00f3n y reestructuraci\u00f3n avanza de forma s\u00f3lida, permitiendo resultados saludables en medio de un entorno de consumo desafiante. La integraci\u00f3n con Avon es vista como clave para mejorar la rentabilidad y mantener el liderazgo en Am\u00e9rica Latina.<\/p>\n\n\n\n<p>Adem\u00e1s, Natura anunci\u00f3 que&nbsp;<strong>Avon International y Avon en Centroam\u00e9rica<\/strong>&nbsp;fueron clasificadas como activos \u201cmantenidos para la venta\u201d, lo que aporta mayor claridad en los estados financieros y concentra los esfuerzos en el negocio principal de la regi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compromiso socioambiental<\/h2>\n\n\n\n<p>Junto a los resultados financieros, Natura reforz\u00f3 su perfil de sostenibilidad al recibir una&nbsp;<strong>calificaci\u00f3n \u201cA\u201d del CDP<\/strong>&nbsp;en la categor\u00eda de Clima y Compromiso de Proveedores, reconocimiento que la coloca entre las empresas l\u00edderes a nivel mundial en transparencia y acci\u00f3n frente al cambio clim\u00e1tico.<\/p>\n\n\n\n<p>Asimismo, present\u00f3 su&nbsp;<strong>Visi\u00f3n 2050<\/strong>, con la meta de convertirse en una empresa totalmente regenerativa en los pr\u00f3ximos 25 a\u00f1os, ampliando su compromiso con la biodiversidad y las comunidades amaz\u00f3nicas.<\/p>\n\n\n\n<p>Con este desempe\u00f1o, Natura reafirma su posici\u00f3n como referente en belleza y cuidado personal, combinando rentabilidad, innovaci\u00f3n y responsabilidad socioambiental en Am\u00e9rica Latina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natura registr\u00f3 un resultado neto de&nbsp;445 millones de reales en Latinoam\u00e9rica&nbsp;durante el segundo trimestre de 2025, lo que confirma la fortaleza de la compa\u00f1\u00eda en la regi\u00f3n. Considerando las operaciones de Avon fuera de Latinoam\u00e9rica, clasificadas como \u201cmantenidas para la venta\u201d, el beneficio fue de 195 millones. Los ingresos netos alcanzaron&nbsp;5,700 millones de reales, con [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[744],"tags":[905,412,229],"class_list":{"0":"post-4213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empresas","8":"tag-2t25","9":"tag-latinoamerica","10":"tag-natura"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natura reporta s\u00f3lido crecimiento en Latinoam\u00e9rica durante el 2T25 - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Natura report\u00f3 ingresos por 5,700 millones de reales y un beneficio neto de 445 millones en Latinoam\u00e9rica durante el 2T25.\" \/>\n<meta name=\"robots\" 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