{"id":4221,"date":"2025-08-18T05:58:35","date_gmt":"2025-08-18T03:58:35","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4221"},"modified":"2025-11-08T23:49:58","modified_gmt":"2025-11-08T22:49:58","slug":"juan-valdez-sera-el-cafe-oficial-de-river-plate-en-argentina","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/juan-valdez-sera-el-cafe-oficial-de-river-plate-en-argentina\/","title":{"rendered":"Juan Valdez ser\u00e1 el caf\u00e9 oficial de River Plate en Argentina"},"content":{"rendered":"\n<p><strong>La reconocida marca colombiana refuerza su presencia en uno de los clubes m\u00e1s emblem\u00e1ticos del f\u00fatbol argentino.<\/strong><\/p>\n\n\n\n<p>Juan Valdez, s\u00edmbolo del caf\u00e9 colombiano, se ha convertido en el patrocinador oficial del Club Atl\u00e9tico River Plate, en una alianza que marca un nuevo paso en su estrategia de expansi\u00f3n en Argentina. A partir de este acuerdo, durante los partidos y eventos en el Estadio Monumental as\u00ed como en las oficinas del club, centros de entrenamiento y los restaurantes del equipo se servir\u00e1 exclusivamente caf\u00e9 100 % colombiano.<\/p>\n\n\n\n<p>La alianza tambi\u00e9n contempla activaciones de marca, productos personalizados y experiencias exclusivas que conectan el ritual del caf\u00e9 con la pasi\u00f3n futbolera. Germ\u00e1n Baham\u00f3n, gerente general de la Federaci\u00f3n Nacional de Cafeteros (FNC), manifest\u00f3 en redes sociales que este acuerdo representa un <strong>paso firme en su expansi\u00f3n<\/strong>: Argentina cerrar\u00e1 2025 con nueve tiendas Juan Valdez, y proyectan un crecimiento a\u00fan mayor para 2026.<\/p>\n\n\n\n<p><strong>La reconocida marca colombiana refuerza su presencia en uno de los clubes m\u00e1s emblem\u00e1ticos del f\u00fatbol argentino.<\/strong><\/p>\n\n\n\n<p>Juan Valdez, s\u00edmbolo del caf\u00e9 colombiano, se ha convertido en el patrocinador oficial del Club Atl\u00e9tico River Plate, en una alianza que marca un nuevo paso en su estrategia de expansi\u00f3n en Argentina. A partir de este acuerdo, durante los partidos y eventos en el Estadio Monumental \u2014as\u00ed como en las oficinas del club, centros de entrenamiento y los restaurantes del equipo\u2014 se servir\u00e1 exclusivamente caf\u00e9 100 % colombiano.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/image_750x_689a3d26d8313.jpg\" alt=\"Juan Valdez\" class=\"wp-image-4222\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/image_750x_689a3d26d8313.jpg 750w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/image_750x_689a3d26d8313-300x169.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/image_750x_689a3d26d8313-746x420.jpg 746w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/image_750x_689a3d26d8313-150x84.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/image_750x_689a3d26d8313-696x392.jpg 696w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>La alianza tambi\u00e9n contempla activaciones de marca, productos personalizados y experiencias exclusivas que conectan el ritual del caf\u00e9 con la pasi\u00f3n futbolera. Germ\u00e1n Baham\u00f3n, gerente general de la Federaci\u00f3n Nacional de Cafeteros (FNC), manifest\u00f3 en redes sociales que este acuerdo representa un&nbsp;<strong>paso firme en su expansi\u00f3n<\/strong>: Argentina cerrar\u00e1 2025 con nueve tiendas Juan Valdez, y proyectan un crecimiento a\u00fan mayor para 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una alianza que combina identidad, retail y f\u00fatbol<\/strong><\/h3>\n\n\n\n<p>Esta alianza entre Juan Valdez y River Plate va m\u00e1s all\u00e1 del patrocinio; es un v\u00ednculo simb\u00f3lico que fusiona la cultura del caf\u00e9 y la pasi\u00f3n futbolera. Apuesta por la creaci\u00f3n de experiencias compartidas en las que el caf\u00e9 se convierte en punto de conexi\u00f3n emocional con el club y sus seguidores.<\/p>\n\n\n\n<p>En definitiva, esta alianza refleja el posicionamiento estrat\u00e9gico de ambas marcas: Juan Valdez fortalece su presencia en uno de los mercados m\u00e1s afines de Latinoam\u00e9rica, mientras que River Plate a\u00f1ade un componente simb\u00f3lico y experiencial a su oferta en espacios clave del club.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La reconocida marca colombiana refuerza su presencia en uno de los clubes m\u00e1s emblem\u00e1ticos del f\u00fatbol argentino. Juan Valdez, s\u00edmbolo del caf\u00e9 colombiano, se ha convertido en el patrocinador oficial del Club Atl\u00e9tico River Plate, en una alianza que marca un nuevo paso en su estrategia de expansi\u00f3n en Argentina. A partir de este acuerdo, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[194,78,600,169,52,929],"class_list":{"0":"post-4221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-argentina","9":"tag-colombia","10":"tag-juan-valdez","11":"tag-marketing","12":"tag-retail","13":"tag-river-plate"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juan Valdez ser\u00e1 el caf\u00e9 oficial de River Plate en Argentina - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Juan Valdez se convierte en el caf\u00e9 oficial de River Plate: su presencia ser\u00e1 exclusiva en el Estadio Monumental, 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