{"id":4259,"date":"2025-08-24T03:28:14","date_gmt":"2025-08-24T01:28:14","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4259"},"modified":"2025-11-08T23:49:57","modified_gmt":"2025-11-08T22:49:57","slug":"carrefour-argentina-elige-a-mercado-mccann-como-su-nueva-agencia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/carrefour-argentina-elige-a-mercado-mccann-como-su-nueva-agencia\/","title":{"rendered":"Carrefour Argentina elige a Mercado McCann como su nueva agencia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La cadena l\u00edder potencia su comunicaci\u00f3n con un enfoque integrado e innovador adaptado a los consumidores locales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carrefour Argentina nombr\u00f3 a&nbsp;<strong>Mercado McCann<\/strong>&nbsp;como su nueva agencia de publicidad, tras un riguroso proceso de selecci\u00f3n entre varias candidatas. Este cambio estrat\u00e9gico marca el inicio de una nueva etapa para la presencia medi\u00e1tica de la compa\u00f1\u00eda en el pa\u00eds, con la mira puesta en fortalecer su conexi\u00f3n con los consumidores argentinos desde una perspectiva creativa e integradora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde Mercado McCann expresaron su entusiasmo y compromiso con la alianza, comentando que es un verdadero honor trabajar para una marca tan arraigada en la vida cotidiana del consumidor. La agencia, reconocida por su enfoque innovador y sensibilidad en el storytelling, reforzar\u00e1 la relaci\u00f3n entre la identidad de Carrefour y sus audiencias mediante campa\u00f1as adaptadas tanto al entorno digital como tradicional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann.jpg\" alt=\"Carrefour\" class=\"wp-image-4261\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann.jpg 900w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann-300x169.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann-768x432.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann-747x420.jpg 747w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann-150x84.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/08\/carrefour-mercado-mccann-696x391.jpg 696w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creatividad con prop\u00f3sito y relevancia local<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La selecci\u00f3n de Mercado McCann obedece a una apuesta por impulsar una comunicaci\u00f3n cercana, aut\u00e9ntica y efectiva. Carrefour busca transformar su narrativa \u2014mientras refuerza su propuesta de valor\u2014 mediante campa\u00f1as que destaquen su rol como aliado del d\u00eda a d\u00eda familiar. La agencia estar\u00e1 a cargo de crear campa\u00f1as integradas que conecten emocionalmente con el consumidor, adaptadas tanto a medios masivos como digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este movimiento refleja adem\u00e1s una estrategia para revitalizar la identidad de marca. En un momento complejo para el retail argentino, marcado por crisis econ\u00f3micas y transformaciones en los h\u00e1bitos de consumo, Carrefour conf\u00eda en una comunicaci\u00f3n m\u00e1s relevante y sensible a las realidades locales que puede ayudar a reforzar su posicionamiento competitivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Una alianza clave en tiempos desafiantes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva colaboraci\u00f3n llega en un contexto en que Carrefour enfrenta desaf\u00edos significativos en Argentina, incluidos altos niveles de inflaci\u00f3n y una b\u00fasqueda activa de un comprador o socio estrat\u00e9gico para su filial local. En este escenario, asociarse con una agencia como Mercado McCann representa no solo una reconfiguraci\u00f3n publicitaria, sino un paso hacia una comunicaci\u00f3n m\u00e1s estrat\u00e9gica y emocionalmente resonante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta alianza, ambas partes se preparan para desplegar campa\u00f1as frescas, con enfoque omnicanal, que respondan a la compleja realidad del consumidor argentino. Se espera que la creatividad gane protagonismo como mecanismo de conexi\u00f3n, en especial en medios digitales y redes sociales, donde la empat\u00eda y la relevancia cultural se vuelven decisivas para construir engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena l\u00edder potencia su comunicaci\u00f3n con un enfoque integrado e innovador adaptado a los consumidores locales. Carrefour Argentina nombr\u00f3 a&nbsp;Mercado McCann&nbsp;como su nueva agencia de publicidad, tras un riguroso proceso de selecci\u00f3n entre varias candidatas. Este cambio estrat\u00e9gico marca el inicio de una nueva etapa para la presencia medi\u00e1tica de la compa\u00f1\u00eda en el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[39],"tags":[194,216,169,936,331],"class_list":["post-4259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-argentina","tag-carrefour","tag-marketing","tag-mercado-mccann","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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