{"id":4312,"date":"2025-09-04T15:15:00","date_gmt":"2025-09-04T13:15:00","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4312"},"modified":"2025-11-08T23:49:57","modified_gmt":"2025-11-08T22:49:57","slug":"elektra-transforma-el-retail-mexicano-con-ia","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/elektra-transforma-el-retail-mexicano-con-ia\/","title":{"rendered":"Elektra transforma el retail mexicano con IA"},"content":{"rendered":"\n<p><strong>La cadena reafirma su liderazgo tecnol\u00f3gico al ofrecer experiencias de compra personalizadas y eficientes en m\u00faltiples canales.<\/strong><\/p>\n\n\n\n<p>Elektra est\u00e1 al frente del cambio digital en el retail en M\u00e9xico. La compa\u00f1\u00eda ha desplegado una estrategia integral que combina inteligencia artificial (IA), log\u00edstica expr\u00e9s, pagos digitales y una visi\u00f3n omnicanal, todo con el fin de redefinir c\u00f3mo compran los consumidores en el pa\u00eds.<\/p>\n\n\n\n<p>Su marketplace ya ofrece m\u00e1s de&nbsp;<strong>25,000 productos<\/strong>, que van desde electr\u00f3nica y motocicletas hasta mobiliario, moda y l\u00ednea blanca. Este cat\u00e1logo amplio se soporta en una arquitectura tecnol\u00f3gica robusta capaz de personalizar la experiencia de usuario, optimizar inventarios y garantizar entregas en menos de 24 horas en ciudades importantes como CDMX, Guadalajara y Monterrey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-1024x667.webp\" alt=\"Elektra\" class=\"wp-image-4313\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-1024x667.webp 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-300x196.webp 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-768x500.webp 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-645x420.webp 645w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-150x98.webp 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-696x454.webp 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60-1068x696.webp 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/09\/60.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inteligencia artificial para una experiencia centrada en el cliente<\/strong><\/h3>\n\n\n\n<p>El uso de IA est\u00e1 en el coraz\u00f3n del modelo operativo de Elektra. Algoritmos de recomendaci\u00f3n anticipan lo que busca cada cliente, ajustan la navegaci\u00f3n en la app y sitio web seg\u00fan sus preferencias y mejoran su recorrido de compra. Como complemento, la app ha superado las&nbsp;<strong>4 millones de descargas<\/strong>.<\/p>\n\n\n\n<p>En tiendas f\u00edsicas, los asesores utilizan&nbsp;<strong>tabletas inteligentes<\/strong>&nbsp;que les permiten consultar disponibilidad en tiempo real, ofrecer planes de financiamiento y cerrar ventas desde cualquier punto del piso, integrando lo digital con la atenci\u00f3n presencial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Log\u00edstica expr\u00e9s, omnicanalidad e inclusi\u00f3n financiera<\/strong><\/h3>\n\n\n\n<p>Elektra ha automatizado sus procesos log\u00edsticos con centros de distribuci\u00f3n conectados digitalmente y un sistema&nbsp;<strong>click &amp; collect<\/strong>&nbsp;que permite comprar en l\u00ednea y recoger en tienda en cuesti\u00f3n de horas, utilizando m\u00e1s de 1,100 sucursales como puntos estrat\u00e9gicos de entrega.<\/p>\n\n\n\n<p>En el \u00e1mbito financiero, impulsa la inclusi\u00f3n mediante su opci\u00f3n&nbsp;<strong>Cr\u00e9dito Elektra<\/strong>, dise\u00f1ada para consumidores sin tarjeta bancaria. Tambi\u00e9n destaca el uso de&nbsp;<strong>pagos con bitcoin<\/strong>, complementado con tecnolog\u00edas antifraude como biometr\u00eda y monitoreo en tiempo real.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena reafirma su liderazgo tecnol\u00f3gico al ofrecer experiencias de compra personalizadas y eficientes en m\u00faltiples canales. Elektra est\u00e1 al frente del cambio digital en el retail en M\u00e9xico. La compa\u00f1\u00eda ha desplegado una estrategia integral que combina inteligencia artificial (IA), log\u00edstica expr\u00e9s, pagos digitales y una visi\u00f3n omnicanal, todo con el fin de redefinir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[131,945,95,90],"class_list":{"0":"post-4312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-ecommerce","9":"tag-elektra","10":"tag-inteligencia-artificial","11":"tag-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elektra transforma el retail mexicano con IA - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Elektra lidera la 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