{"id":4317,"date":"2025-09-04T08:00:08","date_gmt":"2025-09-04T06:00:08","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4317"},"modified":"2025-11-08T23:49:57","modified_gmt":"2025-11-08T22:49:57","slug":"el-futuro-del-retail-y-los-centros-comerciales-vision-desde-el-retail-summit-2025","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/el-futuro-del-retail-y-los-centros-comerciales-vision-desde-el-retail-summit-2025\/","title":{"rendered":"El futuro del retail y los centros comerciales: visi\u00f3n desde el\u00a0Retail Summit 2025"},"content":{"rendered":"\n

El pasado 28 de agosto, en la inauguraci\u00f3n del\u00a0Retail Summit 2025<\/strong>\u00a0celebrado en la Ciudad de M\u00e9xico y organizado por la Revista Inmobiliare,\u00a0Jorge Lizan<\/strong>, Managing Director de Lizan Retail Advisors, ofreci\u00f3 una conferencia magistral que puso en perspectiva los grandes retos y oportunidades que vive hoy la industria del retail y los centros comerciales.<\/p>\n\n\n\n

Durante d\u00e9cadas, los malls han sido el coraz\u00f3n de la vida comercial y social en las ciudades. Sin embargo, frente a cambios acelerados en los h\u00e1bitos de consumo, la digitalizaci\u00f3n y la presi\u00f3n inflacionaria, se lleg\u00f3 a hablar de la \u201cmuerte del mall\u201d. Lizan fue categ\u00f3rico en desmentir este mito: \u201clos centros comerciales no est\u00e1n desapareciendo, est\u00e1n evolucionando\u201d.<\/strong><\/p>\n\n\n\n

Experiencias que trascienden la compra<\/h2>\n\n\n\n

El \u00e9xito en 2025 ya no se mide \u00fanicamente en precios o conveniencia, sino en la capacidad de crear momentos memorables que generen v\u00ednculos emocionales con los consumidores. Desde conceptos de retail experiencial \u2014que convierten la compra en un acto inmersivo\u2014 hasta el auge de pop-ups, probadores virtuales y activaciones interactivas, los centros comerciales se est\u00e1n transformando en destinos de entretenimiento, comunidad y estilo de vida.<\/p>\n\n\n\n

Omnicanalidad 2.0 y personalizaci\u00f3n<\/h2>\n\n\n\n

Jorge Lizan subray\u00f3 que la verdadera omnicanalidad va m\u00e1s all\u00e1 de unir la tienda f\u00edsica con la digital: se trata de dise\u00f1ar experiencias adaptativas y personalizadas en cada punto de contacto. Hoy, los datos, la inteligencia artificial y el servicio humano convergen para ofrecer interacciones a la medida. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Usos mixtos y sostenibilidad<\/h2>\n\n\n\n

El crecimiento urbano y la densidad poblacional han dado paso a los proyectos de usos mixtos, que integran vivienda, oficinas, hoteles, gastronom\u00eda y retail en un mismo entorno. Esta tendencia, que ya domina el 85% de los nuevos desarrollos en M\u00e9xico, redefine a los centros comerciales como ecosistemas autosuficientes y generadores de comunidad. <\/p>\n\n\n\n

Retail experiencial: Del intercambio a la inmersi\u00f3n<\/h2>\n\n\n\n


Las tiendas est\u00e1n evolucionando de simples puntos de compra a destinos inmersivos. El retail experiencial prioriza interacciones significativas que construyen v\u00ednculos m\u00e1s profundos con los clientes.<\/p>\n\n\n\n

\u00bfEl resultado? Momentos que permanecen. El retail experiencial no solo vende productos: crea recuerdos que inspiran a los clientes a volver una y otra vez.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u00e9xico en el mapa global del retail<\/h2>\n\n\n\n

La conferencia destac\u00f3 tambi\u00e9n el papel protag\u00f3nico de M\u00e9xico como un mercado estrat\u00e9gico. Grandes marcas internacionales \u2014desde Fabletics, AllSaints y Golden Goose hasta Joe & The Juice o Pop Mart\u2014 est\u00e1n apostando por el pa\u00eds, atra\u00eddas por su dinamismo, sofisticaci\u00f3n y ubicaci\u00f3n privilegiada.<\/p>\n\n\n\n

Lizan cerr\u00f3 con una afirmaci\u00f3n contundente: \u201clos centros comerciales en Latinoam\u00e9rica no solo sobrevivir\u00e1n, seguir\u00e1n creciendo y reinvent\u00e1ndose\u201d.<\/strong> El reto para retailers y desarrolladores ser\u00e1 dise\u00f1ar espacios que combinen tecnolog\u00eda, innovaci\u00f3n y talento humano, donde la compra sea solo una parte de una experiencia m\u00e1s amplia y significativa.<\/p>\n\n\n\n

El Retail Summit 2025 dej\u00f3 claro que el futuro del retail no est\u00e1 en la desaparici\u00f3n de los centros comerciales, sino en su capacidad de adaptarse, innovar y conectar emocionalmente con las nuevas generaciones de consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"

El pasado 28 de agosto, en la inauguraci\u00f3n del\u00a0Retail Summit 2025\u00a0celebrado en la Ciudad de M\u00e9xico y organizado por la Revista Inmobiliare,\u00a0Jorge Lizan, Managing Director de Lizan Retail Advisors, ofreci\u00f3 una conferencia magistral que puso en perspectiva los grandes retos y oportunidades que vive hoy la industria del retail y los centros comerciales. Durante d\u00e9cadas, […]<\/p>\n","protected":false},"author":3,"featured_media":4320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,58],"tags":[73,947,513,52,840,946],"class_list":{"0":"post-4317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-eventos","9":"tag-centros-comerciales","10":"tag-jorge-lizan","11":"tag-lizan-retail-advisors","12":"tag-retail","13":"tag-retail-experiencial","14":"tag-retail-summit-2025"},"yoast_head":"\nEl futuro del retail y los centros comerciales: visi\u00f3n desde el\u00a0Retail Summit 2025 - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Jorge Lizan, Managing Director de Lizan Retail Advisors, ofreci\u00f3 una conferencia magistral que puso en perspectiva los grandes retos y oportunidades que vive hoy la 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