{"id":4329,"date":"2025-09-10T19:46:47","date_gmt":"2025-09-10T17:46:47","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4329"},"modified":"2025-11-08T23:49:57","modified_gmt":"2025-11-08T22:49:57","slug":"banamex-y-la-comer-lanzan-tarjeta-de-credito-con-beneficios-exclusivos","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/banamex-y-la-comer-lanzan-tarjeta-de-credito-con-beneficios-exclusivos\/","title":{"rendered":"Banamex y La Comer lanzan tarjeta de cr\u00e9dito con beneficios exclusivos"},"content":{"rendered":"\n

Banamex, en colaboraci\u00f3n con Grupo La Comer<\/strong> y Mastercard<\/strong>, present\u00f3 oficialmente la La Comer Card Banamex<\/strong>, una tarjeta de cr\u00e9dito dise\u00f1ada para ofrecer beneficios exclusivos a los clientes del programa de lealtad Monedero Naranja<\/strong>. Con este lanzamiento, la compa\u00f1\u00eda busca consolidar su estrategia de fidelizaci\u00f3n en el retail mexicano y ampliar las ventajas financieras para sus compradores m\u00e1s frecuentes.<\/p>\n\n\n\n

El nuevo producto se posiciona como una propuesta diferenciadora en el mercado, ya que permite acumular y redimir beneficios de manera totalmente digital. De acuerdo con la compa\u00f1\u00eda, este sistema representa un paso innovador en la integraci\u00f3n entre retail y servicios financieros en M\u00e9xico.<\/p>\n\n\n\n

Beneficios ligados al consumo en Grupo La Comer<\/strong><\/h3>\n\n\n\n

La tarjeta ofrece un esquema de recompensas que incluye bonificaciones en dinero electr\u00f3nico<\/strong>, as\u00ed como la posibilidad de obtener timbres<\/strong> que se canjean por colecciones exclusivas de productos premium para el hogar. Entre las marcas disponibles figuran Blomus, Kuhn Rikon y Zwilling<\/strong>, lo que refuerza la apuesta de la empresa por la diferenciaci\u00f3n y el valor agregado para sus clientes.<\/p>\n\n\n\n

Adem\u00e1s, los tarjetahabientes tendr\u00e1n acceso a meses sin intereses<\/strong> en todos los formatos de la compa\u00f1\u00eda \u2014La Comer, City Market, Fresko y Sumesa\u2014, as\u00ed como beneficios adicionales exclusivos en City Market. Como parte de la estrategia de lanzamiento, se suman promociones de bienvenida como un 10% de bonificaci\u00f3n en la primera compra<\/strong> dentro de las tiendas del grupo.<\/p>\n\n\n\n

La Comer Card Banamex tambi\u00e9n integra ventajas de Mastercard, incluyendo garant\u00eda extendida, protecci\u00f3n de compras y acceso a descuentos especiales<\/strong>, as\u00ed como beneficios Banamex nivel Oro.<\/p>\n\n\n\n

\"Banamex\"<\/figure>\n\n\n\n

Estrategia de diferenciaci\u00f3n y fidelizaci\u00f3n<\/strong><\/h3>\n\n\n\n

Actualmente, 1.1 millones de clientes<\/strong> son usuarios activos del Monedero Naranja, lo que representa un crecimiento de cuatro veces en los \u00faltimos cinco a\u00f1os. Este nivel de fidelizaci\u00f3n convierte al programa en un pilar estrat\u00e9gico del negocio, ya que una de cada dos transacciones<\/strong> registradas en los formatos de la empresa se realiza utilizando este esquema de lealtad.<\/p>\n\n\n\n

Santiago Garc\u00eda Garc\u00eda, director general de Grupo La Comer, destac\u00f3 que la nueva tarjeta fortalece la propuesta de valor de la compa\u00f1\u00eda: \u201cLa Comer Card se suma a nuestra estrategia de diferenciaci\u00f3n, brindando experiencias de compra \u00fanicas a trav\u00e9s de Monedero Naranja, que hoy ya utilizan m\u00e1s de un mill\u00f3n cien mil clientes\u201d<\/em>.<\/p>\n\n\n\n

Por su parte, ejecutivos de Banamex y Mastercard coincidieron en que el lanzamiento es fruto de una alianza estrat\u00e9gica que integra innovaci\u00f3n tecnol\u00f3gica, seguridad y beneficios tangibles para el consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Banamex, en colaboraci\u00f3n con Grupo La Comer y Mastercard, present\u00f3 oficialmente la La Comer Card Banamex, una tarjeta de cr\u00e9dito dise\u00f1ada para ofrecer beneficios exclusivos a los clientes del programa de lealtad Monedero Naranja. Con este lanzamiento, la compa\u00f1\u00eda busca consolidar su estrategia de fidelizaci\u00f3n en el retail mexicano y ampliar las ventajas financieras para sus compradores m\u00e1s frecuentes. El […]<\/p>\n","protected":false},"author":3,"featured_media":4331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[37],"tags":[948,421,860,66],"class_list":["post-4329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retailers","tag-banamex","tag-la-comer","tag-mastercard","tag-mexico"],"yoast_head":"\nBanamex y La Comer lanzan tarjeta de cr\u00e9dito con beneficios exclusivos - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Banamex, Grupo La Comer y Mastercard lanzan La Comer Card Banamex, una tarjeta de cr\u00e9dito ligada al Monedero Naranja.\" \/>\n<meta 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