{"id":4433,"date":"2025-10-01T23:09:44","date_gmt":"2025-10-01T21:09:44","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4433"},"modified":"2025-11-08T23:49:55","modified_gmt":"2025-11-08T22:49:55","slug":"rappi-lanza-asistente-con-ia-a-traves-de-whatsapp","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/","title":{"rendered":"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp"},"content":{"rendered":"\n<p>Rappi anunci\u00f3 el despliegue de un&nbsp;<strong>asistente inteligente en WhatsApp<\/strong>, capaz de atender consultas, gestionar pedidos y brindar soporte utilizando inteligencia artificial. La funcionalidad se integra directamente en la aplicaci\u00f3n de mensajer\u00eda m\u00e1s usada, habilitando a los usuarios a interactuar con la plataforma sin necesidad de abrir la app tradicional de Rappi.<\/p>\n\n\n\n<p>El bot de IA permitir\u00e1 que los clientes realicen acciones como consultar el estado de sus entregas, acceder a promociones o resolver incidencias b\u00e1sicas. Seg\u00fan fuentes de Rappi, el objetivo es mejorar la&nbsp;<strong>eficiencia operativa<\/strong>&nbsp;y reducir la carga de atenci\u00f3n al cliente humano para casos de rutina.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" data-id=\"4435\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/images-10.jpeg\" alt=\"\" class=\"wp-image-4435\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/images-10.jpeg 225w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/images-10-150x150.jpeg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"4436\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores.jpg\" alt=\"\" class=\"wp-image-4436\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores.jpg 900w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores-300x200.jpg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores-768x512.jpg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores-630x420.jpg 630w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores-150x100.jpg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/Rappi-repartidores-696x464.jpg 696w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ventajas operativas y expectativas de uso<\/h3>\n\n\n\n<p>Este canal aspira a reducir tiempos de espera y agilizar respuestas, especialmente en momentos pico de alta demanda. Tambi\u00e9n representa una oportunidad para capturar usuarios menos familiarizados con la app, al ofrecerles un canal m\u00e1s accesible.<\/p>\n\n\n\n<p>Rappi se\u00f1ala que el piloto inicial se concentrar\u00e1 en mercados clave de Am\u00e9rica Latina, con planes de expansi\u00f3n progresiva seg\u00fan la aceptaci\u00f3n y desempe\u00f1o del sistema. Durante la fase de pruebas internas, el asistente fue calibrado para manejar miles de escenarios distintos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retos t\u00e9cnicos y medidas de seguridad<\/h3>\n\n\n\n<p>Implementar inteligencia artificial en WhatsApp conlleva desaf\u00edos como garantizar la&nbsp;<strong>interpretaci\u00f3n adecuada del lenguaje natural<\/strong>, prevenir falsas respuestas y asegurar la privacidad del usuario. Rappi ha destacado que el asistente operar\u00e1 con altos est\u00e1ndares de cifrado y protocolos de autenticaci\u00f3n para proteger datos sensibles.<\/p>\n\n\n\n<p>Para abordar posibles errores, el sistema contempla escalamiento hacia agentes humanos cuando el bot no pueda resolver consultas complejas, asegurando continuidad en la atenci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rappi anunci\u00f3 el despliegue de un&nbsp;asistente inteligente en WhatsApp, capaz de atender consultas, gestionar pedidos y brindar soporte utilizando inteligencia artificial. La funcionalidad se integra directamente en la aplicaci\u00f3n de mensajer\u00eda m\u00e1s usada, habilitando a los usuarios a interactuar con la plataforma sin necesidad de abrir la app tradicional de Rappi. El bot de IA [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59,60],"tags":[95,93,976],"class_list":{"0":"post-4433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destacadas","8":"category-tech","9":"tag-inteligencia-artificial","10":"tag-rappi","11":"tag-whatsapp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rappi lanza asistente con IA a trav\u00e9s de WhatsApp - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Rappi introduce un asistente con IA en WhatsApp que permite gestionar pedidos y resolver consultas desde la app de mensajer\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp - Just Retail Latam\" \/>\n<meta property=\"og:description\" content=\"Rappi introduce un asistente con IA en WhatsApp que permite gestionar pedidos y resolver consultas desde la app de mensajer\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Retail Latam\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T21:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-08T22:49:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"redaccion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"redaccion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/\"},\"author\":{\"name\":\"redaccion\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/c2656ce0a4e1c3a0cb63204b17bce2d2\"},\"headline\":\"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp\",\"datePublished\":\"2025-10-01T21:09:44+00:00\",\"dateModified\":\"2025-11-08T22:49:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/80.webp\",\"keywords\":[\"inteligencia artificial\",\"rappi\",\"Whatsapp\"],\"articleSection\":[\"Destacadas\",\"Tech\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/\",\"name\":\"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp - Just Retail Latam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/80.webp\",\"datePublished\":\"2025-10-01T21:09:44+00:00\",\"dateModified\":\"2025-11-08T22:49:55+00:00\",\"description\":\"Rappi introduce un asistente con IA en WhatsApp que permite gestionar pedidos y resolver consultas desde la app de mensajer\u00eda.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/80.webp\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/80.webp\",\"width\":1800,\"height\":1200,\"caption\":\"Rappi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#website\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"name\":\"Just Retail Latam\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#organization\",\"name\":\"Just Retail Latam\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"contentUrl\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png\",\"width\":272,\"height\":90,\"caption\":\"Just Retail Latam\"},\"image\":{\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/#\\\/schema\\\/person\\\/c2656ce0a4e1c3a0cb63204b17bce2d2\",\"name\":\"redaccion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g\",\"caption\":\"redaccion\"},\"url\":\"https:\\\/\\\/www.justretail.news\\\/latam\\\/noticias\\\/author\\\/redaccion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp - Just Retail Latam","description":"Rappi introduce un asistente con IA en WhatsApp que permite gestionar pedidos y resolver consultas desde la app de mensajer\u00eda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/","og_locale":"es_ES","og_type":"article","og_title":"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp - Just Retail Latam","og_description":"Rappi introduce un asistente con IA en WhatsApp que permite gestionar pedidos y resolver consultas desde la app de mensajer\u00eda.","og_url":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/","og_site_name":"Just Retail Latam","article_published_time":"2025-10-01T21:09:44+00:00","article_modified_time":"2025-11-08T22:49:55+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp","type":"image\/webp"}],"author":"redaccion","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"redaccion","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#article","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/"},"author":{"name":"redaccion","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/c2656ce0a4e1c3a0cb63204b17bce2d2"},"headline":"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp","datePublished":"2025-10-01T21:09:44+00:00","dateModified":"2025-11-08T22:49:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/"},"wordCount":292,"publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp","keywords":["inteligencia artificial","rappi","Whatsapp"],"articleSection":["Destacadas","Tech"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/","url":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/","name":"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp - Just Retail Latam","isPartOf":{"@id":"https:\/\/www.justretail.news\/latam\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#primaryimage"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp","datePublished":"2025-10-01T21:09:44+00:00","dateModified":"2025-11-08T22:49:55+00:00","description":"Rappi introduce un asistente con IA en WhatsApp que permite gestionar pedidos y resolver consultas desde la app de mensajer\u00eda.","breadcrumb":{"@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#primaryimage","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp","width":1800,"height":1200,"caption":"Rappi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.justretail.news\/latam\/noticias\/rappi-lanza-asistente-con-ia-a-traves-de-whatsapp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.justretail.news\/latam\/"},{"@type":"ListItem","position":2,"name":"Rappi lanza asistente con IA a trav\u00e9s de WhatsApp"}]},{"@type":"WebSite","@id":"https:\/\/www.justretail.news\/latam\/#website","url":"https:\/\/www.justretail.news\/latam\/","name":"Just Retail Latam","description":"","publisher":{"@id":"https:\/\/www.justretail.news\/latam\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.justretail.news\/latam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.justretail.news\/latam\/#organization","name":"Just Retail Latam","url":"https:\/\/www.justretail.news\/latam\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/","url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","contentUrl":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2024\/05\/just-retail-logo-NEGRO-trans-latam-272x90_nuevo.png","width":272,"height":90,"caption":"Just Retail Latam"},"image":{"@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.justretail.news\/latam\/#\/schema\/person\/c2656ce0a4e1c3a0cb63204b17bce2d2","name":"redaccion","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0af76fe7cdb55b1d9835c5dcb644cd298ff04e340eef9d71898a0f0a1ea867d0?s=96&d=mm&r=g","caption":"redaccion"},"url":"https:\/\/www.justretail.news\/latam\/noticias\/author\/redaccion\/"}]}},"jetpack_featured_media_url":"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/80.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/4433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/comments?post=4433"}],"version-history":[{"count":1,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/4433\/revisions"}],"predecessor-version":[{"id":4437,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/posts\/4433\/revisions\/4437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media\/4434"}],"wp:attachment":[{"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/media?parent=4433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/categories?post=4433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.justretail.news\/latam\/wp-json\/wp\/v2\/tags?post=4433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}