{"id":4440,"date":"2025-10-05T16:14:16","date_gmt":"2025-10-05T14:14:16","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4440"},"modified":"2025-11-08T23:49:55","modified_gmt":"2025-11-08T22:49:55","slug":"mercado-ads-suma-alianzas-con-hbo-max-y-roku-para-impulsar-campanas-inteligentes","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/mercado-ads-suma-alianzas-con-hbo-max-y-roku-para-impulsar-campanas-inteligentes\/","title":{"rendered":"Mercado Ads suma alianzas con HBO Max y Roku para impulsar campa\u00f1as inteligentes"},"content":{"rendered":"\n<p>En su evento Upfront 2025,&nbsp;<strong>Mercado Ads<\/strong>&nbsp;present\u00f3 alianzas clave con&nbsp;<strong>HBO Max<\/strong>&nbsp;y&nbsp;<strong>Roku<\/strong>, ampliando su red de publicidad digital y enriqueciendo su oferta en video. Bajo el lema \u201cBreak The Tape\u201d, la empresa busca consolidarse como media player relevante en Latinoam\u00e9rica.<\/p>\n\n\n\n<p>Con estas incorporaciones, las marcas tendr\u00e1n acceso a inventario premium en\u00a0<strong>Connected TV (CTV)<\/strong>, integr\u00e1ndose estos formatos con su ecosistema existente de Disney+ y Mercado Play. Desde campa\u00f1as de awareness hasta conversi\u00f3n, se espera que las soluciones permitan mayor precisi\u00f3n y alcance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"512\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header.jpeg\" alt=\"Mercado Ads\" class=\"wp-image-4441\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header.jpeg 785w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header-300x196.jpeg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header-768x501.jpeg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header-644x420.jpeg 644w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header-150x98.jpeg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/280213366847-210518-mla-mlm-mco-mlc-mlu-mlb-consejos-para-aumentar-tus-ventas-con-mercado-ads-header-696x454.jpeg 696w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Evoluci\u00f3n tecnol\u00f3gica: IA, soluciones publicitarias y datos<\/h3>\n\n\n\n<p>Durante el evento, Mercado Ads lanz\u00f3 la campa\u00f1a&nbsp;<strong>\u201cRace\u201d<\/strong>, desarrollada con&nbsp;<strong>inteligencia artificial (IA)<\/strong>, la cual simboliza la competencia publicitaria moderna: segmentaci\u00f3n err\u00f3nea, timing inadecuado o datos mal aprovechados pueden descarrilar una estrategia.<\/p>\n\n\n\n<p>Adem\u00e1s, present\u00f3\u00a0<strong>Intelligence Hub<\/strong>, una plataforma que convierte grandes vol\u00famenes de datos en decisiones publicitarias m\u00e1s inteligentes, y\u00a0<strong>Meli Branding<\/strong>, un conjunto de soluciones para potenciar la presencia de marca en fechas clave y colaboraciones estrat\u00e9gicas dentro del ecosistema de Mercado Libre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retos y oportunidades en el retail media latinoamericano<\/h3>\n\n\n\n<p>Seg\u00fan el informe&nbsp;<em>Retail Media Ad Spending Forecast 2025<\/em>&nbsp;de eMarketer, la inversi\u00f3n en retail media en Latinoam\u00e9rica creci\u00f3 un 44.5 %, situ\u00e1ndose en unos&nbsp;<strong>USD 2,640 millones<\/strong>. M\u00e9xico, por su parte, se perfila como el segundo mercado mundial en penetraci\u00f3n de este formato para 2029.<\/p>\n\n\n\n<p>Mercado Ads afirma que actualmente concentra cerca del\u00a0<strong>60 % de esa inversi\u00f3n en la regi\u00f3n<\/strong>, lo cual le da una posici\u00f3n dominante y grandes responsabilidades para mantener innovaci\u00f3n, trazabilidad y resultados para anunciantes.\u00a0<\/p>\n\n\n\n<p>Con la expansi\u00f3n hacia CTV y soluciones m\u00e1s sofisticadas, la compa\u00f1\u00eda busca redefinir la forma en que las marcas conectan con audiencias de alto valor, ofreciendo formatos integrados, datos robustos y experiencia publicitaria m\u00e1s eficiente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En su evento Upfront 2025,&nbsp;Mercado Ads&nbsp;present\u00f3 alianzas clave con&nbsp;HBO Max&nbsp;y&nbsp;Roku, ampliando su red de publicidad digital y enriqueciendo su oferta en video. Bajo el lema \u201cBreak The Tape\u201d, la empresa busca consolidarse como media player relevante en Latinoam\u00e9rica. Con estas incorporaciones, las marcas tendr\u00e1n acceso a inventario premium en\u00a0Connected TV (CTV), integr\u00e1ndose estos formatos con [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4442,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[382,978,977,331,979],"class_list":{"0":"post-4440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-campanas-publicitarias","9":"tag-hbo-max","10":"tag-mercado-ads","11":"tag-publicidad","12":"tag-roku"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado Ads suma alianzas con HBO Max y Roku para impulsar campa\u00f1as inteligentes - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Mercado Ads 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