{"id":4444,"date":"2025-10-05T16:26:19","date_gmt":"2025-10-05T14:26:19","guid":{"rendered":"https:\/\/www.justretail.news\/latam\/?p=4444"},"modified":"2025-11-08T23:49:55","modified_gmt":"2025-11-08T22:49:55","slug":"mallplaza-peru-confia-su-estrategia-de-medios-a-starcom-de-publicis-groupe","status":"publish","type":"post","link":"https:\/\/www.justretail.news\/latam\/noticias\/mallplaza-peru-confia-su-estrategia-de-medios-a-starcom-de-publicis-groupe\/","title":{"rendered":"Mallplaza Per\u00fa conf\u00eda su estrategia de medios a Starcom de Publicis Groupe"},"content":{"rendered":"\n<p>Mallplaza, perteneciente al holding Falabella, ha nombrado a&nbsp;<strong>Starcom de Publicis Groupe<\/strong>&nbsp;como su socio estrat\u00e9gico para liderar su nueva estrategia integral de medios en Per\u00fa. La colaboraci\u00f3n comienza formalmente el&nbsp;<strong>1 de octubre<\/strong>, tras un proceso de licitaci\u00f3n que involucr\u00f3 varias agencias del mercado local.<\/p>\n\n\n\n<p>Con este cambio, Mallplaza busca modernizar su comunicaci\u00f3n, integrando creatividad, innovaci\u00f3n y ciencia de datos para mejorar su conexi\u00f3n con los consumidores y optimizar el desempe\u00f1o comercial de sus centros comerciales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-1024x532.jpeg\" alt=\"MallPlaza\" class=\"wp-image-4445\" srcset=\"https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-1024x532.jpeg 1024w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-300x156.jpeg 300w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-768x399.jpeg 768w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-808x420.jpeg 808w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-150x78.jpeg 150w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-696x362.jpeg 696w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos-1068x555.jpeg 1068w, https:\/\/www.justretail.news\/latam\/wp-content\/uploads\/2025\/10\/mallplaza-angamos.jpeg 1399w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Enfoque modular, data intelligence y medios integrados<\/h3>\n\n\n\n<p>Bajo la propuesta interna llamada&nbsp;<strong>\u201cThe Power of One\u201d<\/strong>, Publicis Groupe ofrecer\u00e1 a Mallplaza un ecosistema modular que combina investigaci\u00f3n, estrategia, medios tradicionales y digitales, y an\u00e1lisis de datos. Este modelo tiene el objetivo de generar campa\u00f1as m\u00e1s eficientes y centradas en resultados de negocio tangibles.&nbsp;<\/p>\n\n\n\n<p>El alcance de la gesti\u00f3n de Starcom incluir\u00e1 planificaci\u00f3n, negociaci\u00f3n, compra y control de medios en todos los canales, tanto offline como online. Adem\u00e1s, se incorpora el apoyo de las unidades de Business Intelligence y Data &amp; Analytics del grupo para aportar mayor robustez anal\u00edtica a sus decisiones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic move dentro del retail peruano<\/h3>\n\n\n\n<p>Con esta designaci\u00f3n, Mallplaza se suma a otros negocios del grupo Falabella como Falabella Retail y Tottus, que ya vienen trabajando con Starcom recientemente. Esta integraci\u00f3n refuerza la posici\u00f3n de Starcom como agencia clave en el mercado peruano, especialmente para marcas que buscan una comunicaci\u00f3n m\u00e1s estrat\u00e9gica y tecnolog\u00eda aplicada.&nbsp;<\/p>\n\n\n\n<p>Erik Castillo, CEO de Publicis Groupe Per\u00fa, destac\u00f3 que Mallplaza representa un actor importante dentro del retail local, y que esta alianza demuestra que las marcas est\u00e1n buscando cada vez m\u00e1s soluciones basadas en datos, creatividad y eficiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mallplaza, perteneciente al holding Falabella, ha nombrado a&nbsp;Starcom de Publicis Groupe&nbsp;como su socio estrat\u00e9gico para liderar su nueva estrategia integral de medios en Per\u00fa. La colaboraci\u00f3n comienza formalmente el&nbsp;1 de octubre, tras un proceso de licitaci\u00f3n que involucr\u00f3 varias agencias del mercado local. Con este cambio, Mallplaza busca modernizar su comunicaci\u00f3n, integrando creatividad, innovaci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[519,75,980],"class_list":{"0":"post-4444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-mallplaza","9":"tag-peru","10":"tag-starcom-de-publicis-groupe"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mallplaza Per\u00fa conf\u00eda su estrategia de medios a Starcom de Publicis Groupe - Just Retail Latam<\/title>\n<meta name=\"description\" content=\"Mallplaza contrata a Starcom de Publicis Groupe como su agencia integral de medios en Per\u00fa, 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